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DP World
(Website)

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Introduction

World's Leader in Global Supply Chain Solutions

DP World PLC operates as a port operator, with container handling at its core. The Company operates marine terminals and handles cargo containers. DP World serves customers worldwide.

The organisation required a global website redesign in line with its brand guidelines and business goals.

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REQUIREMENTS

  • Since DP World is already a very established business its primary requirement was to create design and content catering to the expectations of top brass stakeholders from various organisations. 
  • Being a 15+ years old organisation DP World had a lot of content in the form of videos, images, whitepapers etc. which they wanted to display on the website yet never making it look overwhelming.
  • Well-researched industry-relevant website content in line with the corporate communication guidelines was to be created
  • Easy navigation, rich imagery, fast loading speed 
  • Optimised website source code structure in line with industry best practices
  • SEO friendly design and scalable backend.

SOLUTIONS

  • Design principles were revisited to churn out the most feasible intuitive design in line with the detailed brand guidelines.
  • Deep research was put into selecting the elements, colours, images and animations to make the website aesthetically pleasing yet easy to use.
  • A selected team of adroit supply-chain and logistics content writers were deployed which worked in sync with DP World’s corporate communications team to bring out the content for all the website pages.
  • At TIS, the development teams always take care of writing code in line with industry best practices. The same was followed for DP World while keeping code reusability and scalability in mind.
  • The website content itself was written with all relevant keywords infused with proper keyword densities, along with the same sub-folder structure, page content length and other structural decisions were taken in sync with the SEO team’s recommendations.