eCommerce Company – Salesforce

A Consumer-Centric eCommerce Company that Offers Healthy and Natural Snacks


Project Overview

This company is an American e-commerce company that sells healthy and natural snacks directly to its consumers.

The company was founded in 2012 and has since grown to offer a wide variety of snacks through their online website.


Salesforce Sales Cloud

  • The Company was facing significant challenges in managing its sales processes efficiently, which was resulting in low productivity and revenue.
  • The company also lacked a centralized platform to manage all their sales data, resulting in data silos and inaccurate reporting.
  • They faced difficulties in tracking their customer interactions and understanding their needs and preferences.
  • The lack of automation in their sales processes also led to manual errors and delays in response time for customer inquiries.

Salesforce Marketing Cloud

  • The Company was also facing challenges in reaching out to its target audience effectively.
  • The company needed to develop a targeted marketing strategy that would help it to increase brand awareness and drive more traffic to its website.
  • Their existing marketing efforts were not generating enough leads and conversions, leading to a decline in revenue growth.


  • Our team implemented Salesforce Sales Cloud to provide a consolidated platform for the company’s sales data management.
  • The implementation included customizations to fit the unique sales processes as requirements of the company.
  • The team integrated the platform with The Company’s existing systems to eliminate data silos and ensure accurate reporting.
  • Salesforce Sales Cloud’s advanced reporting capabilities and automation features helped in tracking customer interactions, understanding their needs, and improving response time.
  • Our team also implemented Salesforce Marketing Cloud to help the company with their marketing efforts.
  • The team analyzed the company’s target audience and created targeted email campaigns to reach out to them.
  • They developed a comprehensive marketing automation strategy that helped to streamline the marketing process and improve the efficiency of the marketing team.
  • The team also implemented a lead-scoring system to help them identify and prioritize the most promising leads.


  • The Company was able to increase its productivity and revenue through efficient sales and marketing processes.
  • The unified platform and integration with existing systems led to accurate and timely reporting, which then improved the company’s decision-making.
  • The advanced reporting capabilities helped them in gaining insights into consumer behavior, resulting in targeted marketing efforts.
  • The automation features also helped to reduce manual errors and streamlining customer interactions, thus facilitating better customer satisfaction.
  • The targeted email campaigns helped the company to increase their brand awareness and drive more traffic to their website.
  • The integration of lead scoring system helped the company to identify the most promising leads, leading to an increase in lead generation and revenue growth.
  • The marketing automation strategy helped the company to streamline its marketing process, improving the efficiency of the marketing team and reducing the time and resources required for marketing activities.