GS1 India – Website

An Industry-Led Global Standards Organization

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Project Overview

GS1 India is a global, supply chain Standards organisation, set up by the Ministry of Commerce and Industry, Government of India, CII, FICCI, ASSOCHAM, FIEO, IMC, APEDA, Spices Board, IIP and BIS.

The organisation aimed at revamping its website design in line with its global website while appealing to the large audience base from India.



  • Since the website serves as one of the primary sources of lead generation and business transactions it had to be very intuitive, accessible and content-rich to help users make informed decisions.
  • Secure and easy-to-use website forms enquiry based and transactional.
  • Special attention was to be given to each page to be very informative yet should not look cluttered.
  • Integration of all website forms with the organisation’s ERP
  • Security measures to be implemented throughout each customer touchpoint but should not be intrusive.
  • SEO optimised website architecture and content.


  • User surveys were conducted at every step of the website design and steps were taken to refine the design and user experience, basis the feedback received from different users across varied industries and years of experience.
  • Dedicated plugins were deployed to increase website security at the backend 
  • Extensive customization of website forms to facilitate business-specific requirements across different service groups offered.
  • Provision to access detailed information, optimal use of accordions, content folds etc. enabled to handhold the user in making informed decisions.
  • The website is content-rich and follows the recommended SEO best practices for website architecture.