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Hindustan Zinc

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India’s Largest and World’s Second Largest Zinc-Lead Miner

Hindustan Zinc Limited is a very large-scale Indian company engaged in the mining and smelting of zinc, lead and silver metal in India.

The business wanted to highlight through its website its expansive reach, investor relations and contributions to society and industry.



  • Preserving professionalism in UI design keeping the design high on aesthetic value
  • Introducing functionalities like CEO’s Twitter updates, live share prices, news highlights etc. on the home page, thus utilising all the display areas yet making it look less cluttered.
  • Optimizing the loading speed of the website in spite of being content heavy
  • Making the website scalable to be welcoming toward future updates


  • An introductory image-based landing instance was created to make the website riveting and handhold the customer to the main website. This works even better for mobile audiences.
  • A large amount of information and feeds were aesthetically presented on the website to serve the users well, yet never appear intrusive.
  • Custom-built CMS for easy update of content at the backend even by users with a non-technical background.
  • Implemented mobile responsive best practices and categorisation of pages to enable users to bask in a large amount of information presented without compromising on the user experience.