Intwo – SEO

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Project Overview

Intwo is an IT company that provides cyber security, azure, consulting, and managed services. The company’s global reach covers the entirety of Europe, Asia, and the USA.

The business underwent a recent domain migration owing to a merger and thereby wanted to gain back the keyword rankings at the earliest for organic lead generation purposes.



  • A mid-scale enterprise in the information and technology domain looking for improved rankings in Google search results and organic lead generation.
  • Mini workshops were conducted for the execution team and client to exchange information on available MS Dynamics solutions
  • Geography-specific keywords were to be finalized.
  • Dedicated blogs were to be written for mapping the keywords to the website.
  • Conversion rate optimization recommendations, website content enhancement, and region-specific pages.
  • Suggestion and integration of tools for better understanding of website traffic behavior.


  • Link building from region-specific websites i.e. US, UAE, KSA and Europe helped in gaining keyword rankings in each target geography effectively.
  • Since the keywords were revenue generating and with high search volumes resulted in increased organic lead generation and revenue boost for the business.
  • The CRO optimization and integration of tools like Microsoft Clarity helped in analysing user flow and heatmap trends of the website, which helped in fine-tuning the user experience and increasing conversion rates.
  • Improved the user experience and information flow of the website in line with the SEO best practices, with the help of the design team.
  • Worked closely with the paid campaign team to strengthen the consolidated impact of SEO and paid campaign initiatives.