MediGence is a leading healthcare tourism facilitator aimed at improving global healthcare access and enabling people to make better healthcare decisions.
The website is the primary digital entity of the business which serves as the centralized interaction point for hospitals and patients.
Colour psychology, choice of elements, sequence of sections all intricate details were taken into consideration to build a website design which converts the website users into business leads by providing all relevant information hands-on while never appearing sales-oriented.
Mentioning all information about doctors, hospitals and choice of booking consultations in a few simple interactions brought transparency into the design and the choice of colours, ample whitespace made it easy to interact with the website all contributing to the trust factor of the user.
The whole user experience on the front-end was created from a patient standpoint and the kind of details and urgency he/she might have while looking for a service. Easy sign-ups, consultations, and information make it easy to register and keep a track of our medical history in a personalised dashboard.
Leveraging the immense potential that marketing automation tools provide customised user journeys were defined and marketing material, custom notifications, personalised emailers, customer history-based discounts etc. were distributed at specific times pertaining to their user journeys.
The choice of development platform, security measures, and custom backend panel was in line with the requirements of brands like Medigence which in a short time has proved to be a key healthcare facilitator.
SEO design and website content was created to support and leverage the content marketing efforts that the brand consistently puts in.