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Medigence – SEO

Improving Global Healthcare Access

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Introduction

Project Overview

MediGence is a leading healthcare tourism facilitator aimed at improving global healthcare access and enabling people to make better healthcare decisions.

The business being fairly new in the domain then aimed at increased search engine visibility globally in the shortest of times.

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REQUIREMENTS

  • Medigence, a healthcare travel facilitator relied on organic lead generation for new business and intended to augment organic lead inflow exponentially with increased search engine visibility. Content for guest blogging purposes was created on trending topics, keeping in mind the target audience.
  • A clear distinction in link acquisition websites was made for different target markets
  • Anchor texts were chosen strategically to target the relevant keywords

SOLUTIONS

  • High-quality link acquisition along with strategically placed anchor texts helped in ranking the target keywords in a very short period of time across target markets.
  • Average session time on the website was increased due to relevant visitors through guest blogs.