Medigence – Google Ads

Improving Global Healthcare Access

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Project Overview

A growing facilitator of medical travel across the globe Medigence has carved out a share of its own in the medical tourism market globally. In the past 6+ years, Medigence’s healthcare network has expanded to 90+ countries and counting.

Brand awareness and lead generation through paid marketing were the primary goals of the campaign. Wherein, campaigns were to be set up for more than 50+ illnesses in 18 countries, to begin with. Over time the diversity in diseases and geographies was augmented while keeping performance in mind.