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Omron Healthcare
(Website)

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Introduction

World's Leading Medical Device Company

The Japanese healthcare products manufacturer, Omron healthcare wanted a fast-loading and visually appealing website to showcase their corporate identity, products, global presence, technology and innovations.

The new corporate website was to cater to different audience segments from industry experts to general users while following the brand positioning, messaging and guidelines.

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REQUIREMENTS

  • A single global identity was to be established serving as a bridge, directing users to regional entities.
  • Keeping up with the business principles of OMRON a “user-first” website design was to be created keeping in mind a user’s journey on the website.
  • User-engaging content should be informational yet riveting. Crisp and appealing.
  • The website’s corporate essence was to be kept intact yet the product offerings were to be highlighted in a subtle yet effective manner.
  • Website security was a very critical point to be taken into consideration given the brand’s stature.
  • Scalability and flexibility to cater to the future requirements.
  • SEO friendly design and development.

SOLUTIONS

  • Created the corporate website in line with the brand guidelines which became the benchmark to create regional websites for regional business units.
  • Different user types representing varied prospective website users were engaged in UX experiments. Their interaction with the website design was studied through interviews, questionnaires and mental models. Data collected helped in improvising the user experience and journey while navigating through the website.
  • “Keeping it simple” content strategy was followed to connect with the global audience from across all walks of life.
  • The website was built in PHP using the Laravel framework to address the security requirements. Custom CMS enabled the OMRON healthcare team to meet future requirements from a scalability and flexibility perspective.
  • The website sitemap was created in line with SEO best practices, further code optimisation was performed to accentuate the website speed and on-page SEO scores of the website.