The foundation aims at making pediatric liver care in India more affordable, accessible, and available for children in need. The effort is the brainchild of eminent corporate philanthropist Mr. Praving Agarwal, Sterlite Group.
The foundation aimed at reaching out to the people in need of pediatric liver transplants through Google Ads paid brand awareness and media distribution. This enabled them to penetrate remote regions of India better than any other medium.
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