Revamping Prism Eye Care’s Website SEO for Greater Online Impact

The Solution

They had a robust presence in the online marketplace and had many challenges regarding their organic search results, especially for industry keyword searches. Most product pages were poorly Search Engine Optimized, and clients had low rankings with very minimal organic traffic. 

• The first change included keyword optimization measures, which centered on high conversion terms based on the eyewear product offering. This included enhancing the products’ descriptions with relevant keywords in titles and meta tags for easier search.
• Website performance was an important issue because the fast development of Internet technologies and the large number of websites decreased people’s attention. 
• Further, measures were taken to improve site speed, such as optimizing images, enabling browser caching, and improving the site code. These enhancements made a positive impact on some aspects of usability and this factor is very important for customers and also for search engines.
• Product descriptions were rewritten to include keyword-oriented, easy, and topic-relevant text to increase relevance and site findability. This made product information to be more attractive and contained information that would lead to more conversions.
• Moreover, the action plan of obtaining HQ backlinks from relevant sources related to fashion and health niches was developed. The purpose of this attempt was to raise the site’s DA and increase general awareness of the domain on the Web.