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SAB TECH – SEO

Leading Manufacturer of Customized Hydraulic Cylinders

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Introduction

Project Overview

SABTECH is a Saudi-based manufacturer of hydraulic machinery and related products. Established in 1995 the business exports machinery to more than 12 countries.

Based out of Saudi Arabia, the major chunk of its business comes from KSA, and therefore local SEO, and optimized Google Business Listings were something the business was looking forward to.

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REQUIREMENTS

  • Organic lead generation and improved rankings in Google search results specifically in the KSA region was the primary goal for this mid-scale enterprise from the manufacturing sector.
  • A mix of Arabic and English keywords was selected to be worked upon for the Saudi Location based on search volumes
  • Link acquisition was primarily done from the target geography’s websites
  • Google business listing optimization and goals and conversions setup in Google Analytics.

SOLUTIONS

  • Though the content used for link acquisition was primarily in the English language but as planned it gave a boost to their Arabic version of keywords.
  • The website started ranking on 40+ keywords in the 2nd month of engagement thanks to the high-quality blog-based link acquisition.
  • Custom goal setups in Google analytics and optimization of Google Business Profiles resulted in increased local leads and direction requests. Keeping a close watch on the data helped in tweaking the profiles accordingly.
  • Implementation of CRO recommendations also enabled better user experience adding to organic lead generation.

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