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Natural Beauty and Skincare Products Retailer
(Salesforce)

Introduction

A Leading Retailer of Natural Beauty and Skincare Products Across the Globe

The company is a global retailer of natural beauty and skincare products.

The company has a wide range of products and operates in multiple countries, both online and through physical stores.

Challenges

  • The company faced challenges in managing their marketing campaigns effectively.
  • They were using multiple systems to manage their email campaigns, which resulted in inconsistent messaging and low engagement rates.
  • The company also lacked the ability to personalize their marketing campaigns and target specific segments of their audience.
  • They needed a way to streamline their marketing operations and improve customer engagement as well as overall marketing ROI.

Solutions

  • The TIS team recommended the company to implement Salesforce Sales Cloud for their business to address all the above challenges being faced by them.
  • The team configured the company’s platform to meet their specific, including features such as custom data fields and personalized content.
  • The team held training sessions for the company’s staff to ensure that they were equipped to use the new system effectively.
  • The implementation of the Salesforce Marketing Cloud also resulted in providing the company with a centralized system for managing marketing campaigns, allowing for more personalized messaging and targeted campaigns.

Results

  • Since the implementation of the Salesforce Marketing Cloud, the company has seen a significant improvement in customer engagement, with higher open and click through rates on their email campaigns.
  • Their ability to now personalize marketing campaigns has led to higher conversion rates and improved customer loyalty.
  • The company is also able to better track the effectiveness of their marketing campaigns, resulting in a higher marketing ROI.
  • The integration of Salesforce Marketing Cloud with the company’s other systems has provided a unified view of customer data, allowing the company to make more informed business decisions.
  • This implementation has also resulted in a more streamlined marketing process, freeing up the staff to focus on other areas of the business.

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