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Client Overview

Social Dhara is an innovative online medium that provides deep knowledge-based content on social issues, education, the environment, and community building. This website is a source of content for readers and institutions that want to devote their efforts and resources to the betterment of society.

The Challenge

Social Dhara faced several challenges in making them stand out

  • The website suffered from low rankings for the primary keywords that it targeted which inhibited outreach and engagement to the targeted audiences.
  • Most of the site content was live but was unoptimized for search leading to very low search engine result page ranking.
  • Low domain authority was another contributing factor that made it hard for the site to reach out to its audience and even consider similar websites.

The Strategy

Here are a few strategies that helped them

  • Performed a detailed SEO evaluation and reviewed how content was structured in the site looking for gaps, technical issues, and improvements of the site.
  • Carried out a keyword barrier removal plan endorsing social issues, environment, and education-related terms.
  • Enriched the available articles by adding appropriate titles, meta descriptions, and internal linking to the articles to make the articles search-friendly.
  • Created a plan that envisioned the writing of new articles and guides for popular issues under social issues and community development which would also be optimized for search engines.
  • Initiated a link-building campaign aimed at educational blogs, social issues discussion boards, and green-focused sites as a way of increasing word authority.

Visit Website

Results and Benefits

  • Over the next 5 months, organic traffic grew a staggering 77%, with more visitors than ever searching for information about social or environmental issues.
  • Further, the website was able to achieve first-page Google rankings for several keywords including, but not limited to, “social issues articles”, “community development resources” and “environmental education.”
  • Links were built efficiently, so as to enhance the domain authority index, and Social Dhara was adequately placed in the contextual relevance of its target market.
  • Enhanced user interaction, as evidenced by the longer average session duration and the increased frequency of sharing articles on social media.

Conclusion

After adopting a focused SEO Strategy, Social Dhara’s website witnessed a remarkable improvement in organic visibility for its users. The enhancement in optimization of keywords, creation of content, and acquisition of backlinks has elevated Social Dhara to be one of the most sought-after platforms for anyone looking for social, education, and community development issues.

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