ToneTag – Website

World's Largest Audio-Based Solutions Provider

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Project Overview

ToneTag is the world’s largest audio-based solutions provider offering software and hardware capabilities that enable a wide range of functions which help in optimal business performance.

The business required a new website design highlighting there short term and long term goals effectively, while endorsing the newly launche solutions and product range. The design should cater to the needs of both B2B and B2C customerbase of the business.



  • At the outset, the website design had to appear easily comprehensible to audiences of varied backgrounds.
  • The choice of colours while in line with the brand guidelines had to be appealing
  • Ample use of imagery to bring out the value propositions clearly
  • A clear distinction between offerings for b2b and b2c customer base
  • Customer dashboard with user data


  • Subtle animation reflecting upon the technology behind the product giving a quick idea of what the business is about
  • Placement of image and video sections highlighting the product offerings.
  • Curated images highlighting the audience base and the problem statement along with solutions provided by the business
  • Close attention to mobile responsiveness keeping in mind the primary user base
  • Detailed pages highlighting use cases and the available products enabled augmented SEO value of the website and increased usability
  • Easy checkout journey implementation for customers