Varuna – SEO

A Dependable Partner For Your Supply Chain

Visit Website


Project Overview

Varuna integrated logistics is a leading supply chain, CNF warehousing solutions and 3 PL logistics company based out of India. The business operations also expand to the international markets of Singapore, Nepal and other parts of Southeast Asia.

The business aimed at building its search engine visibility across the service offerings throughout India and areas served globally. It was a dual-phase approach where the second phase involved focusing on lead-oriented keywords.



  • Being a large enterprise in the supply chain and logistics vertical Varuna group was facing a challenge with respect to demand generation for their logistic and warehousing verticals.
  • Conduct multiple sessions with the Varuna team to understand the industry dynamics, engagement objectives and the desired output.
  • Execute competition analysis to gauge the current digital standing of competitors and assess the required effort to outperform the stiff competition.
  • Keyword finalization based on multiple parameters like search volume, traffic, business relevance, revenue generation, etc.
  • Integration of Google Analytics, Google Search Console and creation of Google Business Profiles.
  • Creation and posting of user-engaging content for the website blog page
  • Work in sync with the other digital marketing initiatives including paid campaigns and social media management.


  • Worked closely with the paid campaign and social media team to drive omnichannel digital initiatives.
  • The right selection of keywords considering the competition websites and the share of traffic received by their keywords.
  • Diverse link-building activities from relevant websites boosted the SEO performance in the shortest of times.
  • Service-specific content syndication helped in ranking the specific service based keywords well.