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Client Overview

Vehant Technologies is the pioneer in the domain of implementing high-end technologies like Artificial intelligence and machine learning in the field of security, surveillance, and traffic management systems. With government and private clients throughout the world, Vehant has been a pioneer in the C4ISR industry and the integration of emerging technologies.

The Challenge 

Vehant faced several digital marketing challenges

  • Low Visibility: There were no better impressions of AI security and surveillance solutions-related keywords on the website.
  • SEO Content Issues: Lack of SEO to ensure that the content is indexed and ranked well by search engines leads to poor ranking and negligible organic traffic.
  • Slow Site Performance: Web pages on the site that used media content that required more than five seconds to load affected the users’ experience.
  • Weak Backlink Profile: Specifically, the lack of a structured backlink strategy led to problems with low domain authority and SEO performance in general.

The Solution

We tackled these issues with a multi-pronged SEO approach

  • SEO Audit: Some issues were solved through a comprehensive audit of on-page and technical SEO issues.
  • Keyword Optimization: Content was optimized with high-volume, industry-specific search terms to align with user search intent.
  • Speed Improvements: Website speed was enhanced by optimizing images, reducing server response times, and enabling browser caching.
  • Backlink Strategy: In the backlink-building approach, we restricted it to only getting relevant backlinks from industry-related websites and technology blogs in an effort to enhance the website’s domain authority.
  • Content Update: Old content was updated, while new pages with proper SEO practices were designed to highlight Vehant’s AI solutions properly.

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Results and Benefits 

The strategic improvements yielded impressive results

  • Traffic Increase: Organic traffic increased by 67% within 8 months and a substantial spike in visits to the solution pages.
  • Keyword Rankings: Obtained the first-page rankings for distinct AI and security-related terms, which improved the web pages’ exposure and traffic.
  • Enhanced Site Speed: Increased website speed also contributed to the decrease of bounce rate by 33%, as well as increased users’ interest in the site.
  • Domain Authority Boost: The backlink campaign was successful when it came to raising the domain authority making the search rankings even better.
  • Lead Generation Growth: Overall there was a 47% improvement in lead generation which can be attributed to improved organic visibility and better content.

Conclusion 

Through these SEO strategies, Vehant Technologies saw an uplift in its visibility on the web more than anything. In addition to optimizing traffic targeting to improve visibility, and user experience, and acknowledging Vehant as the leading AI-driven security solutions provider resulted in enhanced lead generation and comprehensive business performance improvement.

our offices

global Presence

Noida, India

USA

Sweden

Dehradun, India

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