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Client Overview

VProPle is an innovative digital platform designed for the B2B market that has been created to offer services in the Interview as a Service, or IaaS. This makes it easy for companies to solve technical interviews since the process will be done seamlessly. To sum up, the advanced service of VProPle has been proven to launch the internet marketing strategy, however, there are some issues with how the company captures the B2B clients’ attention in internet marketing.

The Challenge

VProPle encountered several issues impacting its online performance

  • Low Organic Visibility: Another risk was the poor visibility from search engine endpoints which limited the site’s flow of organic client traffic.
  • Unoptimized Content: This left customers confused about the services that VProPle offers and did not contain information about the company’s new and improved service to the market. This caused a low ranking of the keyword that should have passed a clear message to the target group of people.
  • Absence of Structured SEO Strategy: During this period, nobody had a clear SEO strategy to target B2B clients who were interested in the company’s advanced interview solutions, and this led to a loss of business.

The Solution

To tackle these challenges, a comprehensive SEO strategy was implemented with the following steps

  • SEO Audit: The audit of the website was comprehensive in which areas of weakness in the on-page SEO and content were determined. Some of the observed issues for modification were obsolete meta tags, non-optimized services pages, and a general low keyword relevancy.
  • Keyword Strategy Development: An effective keyword strategy was developed with regard to specific terms relating to the industry, technical interviews, and IaaS. This was done with the aim of identifying the most suitable and valuable keywords that potential B2B clients would use in searching for interview solutions.
  • On-Page SEO Optimization: In an attempt to optimize its service pages, several changes came to the site as follows: user centric content and SEO tags were added to the service pages. Thus, this enhancement was directed at the greater understanding of VProPle’s novelties as well as its increased fitting to search engines.
  • Content Marketing Strategy: For the purpose of engaging the target audience, the content marketing plan was formulated. This included the creation of coverage assets that are useful resources such as case research, blogs, and whitepapers. These resources were created to show the competencies of VProPle and create value for the client who might be interested in the services of the company.
  • Site Navigation and User Experience Improvement: The sitemap for the website was modified so as to make it easier to navigate around the website. Some key recommendations made included internal linking strategies and design changes within a site so that users can navigate a site and find the information that they seek with greater facility and engage with it in a more profound manner.

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Results and Benefits

The implementation of the SEO strategy yielded impressive results

  • Increased Organic Traffic: After 8 months of work, the visitors from search engines increased organically by 67%, and therefore, the Internet presence of VProPle became much larger.
  • Improved Search Rankings: The website secured first-page rankings of the industry-related keywords. This increase in awareness was useful overall in setting up VProPle as a serious competitor to other players in the IaaS market.
  • Enhanced Lead Generation: We were able to generate more leads by working on content and ranking for specific terms resulting in an overall 53% leads. This was important to show how the strategy of content marketing was beneficial in capturing and converting potential clients.
  • Greater User Engagement: Overall users’ engagement increased meaning that session length of engagement increased by 17%. This showed that the visitors considered the content to be valuable and interesting.

Conclusion

It has been seen that SEO improvements were made to the VProPle successfully and helped reshape the online form of the platform. Due to such an approach and combination of enhancing and concentrating the content, using a clear SEO plan, and enhancing the usability, the official VProPle website was able to achieve the enhancement of the visibility, attracting people and getting more relevant traffic, and leads. Therefore, these efforts positioned the VProPle organization as a leading provider of the IaaS solutions best suited for serving the organization’s B2B target market.

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