Digital experience agency...

USA OFFICE

1025 Beamon Drive, Franklin 37064 Tennessee, USA

INDIA OFFICE

C - 81C, Sector - 8,
Noida 201301, UP

CONNECT WITH US

(+91) 9811747579 info@tisindia.com
images

Wealth Management Company – Salesforce

CRM Implemented at a Large Wealth Management Company to Boost Advisor Productivity

Introduction

Project Overview

Based in USA, the client is a renowned wealth management company operating in several jurisdictions, including California, Illinois, New York, and Pennsylvania.

With almost $10 billion in assets under management, the client provides portfolio management services for individuals, small businesses, pooled investment vehicles, and institutional clients, offering a wide range of investment solutions to meet the unique needs of their clients.

Challenegs

  • The client faced challenges with inefficient client information management due to their legacy CRM system, which failed to drive business and improve customer interactions.
  • The legacy CRM only provided advisors with a partial view of clients and interactions, forcing several client-facing activities to be managed manually, leading to time-consuming and cumbersome processes and discrepancies in data.
  • In addition to the inefficiencies, the system was not user-friendly, with advisors needing to spend a lot of time extracting information for client calls, while also lacking adequate data security measures to safeguard sensitive financial and personal information.
  • Poor data quality and flow were also major issues, with the system lacking basic data validation rules, leading to a horde of data integrity issues, rendering the entire system unusable.
  • The complex relations between various institutions, consultants, and other contacts could not be easily maintained or accessed within the legacy system, creating further challenges for the client.

Solutions

  • TIS implemented Salesforce for the client to replace their legacy CRM, performing a thorough cleanup of data to ensure updated and accurate information was exported.
  • The Salesforce CRM provided a 360-degree view of all customers, their contacts, relationships between various institutions and consultants/contacts, ongoing and past opportunities for each account, and other critical information to drive improved quality of client conversations.
  • The system also enabled seamless collaboration among client-facing teams, including sales, marketing, and multiple teams supporting different client groups, leveraging a centralized platform.
  • The robust security solution ensured clients’ sensitive financial data was only accessible to select individuals authorized to view/edit it, with anytime, anywhere secured access to client data through a mobile CRM solution.
  • A feature-rich dashboard provided critical insights into an advisor’s upcoming activities, productivity, and opportunity win rates, while also effectively managing and tracking campaigns.
  • End-user training was provided to the entire staff to ensure a hassle-free transition and facilitate ease of use.
  • TIS also provided robust Salesforce maintenance and support services, including certified Salesforce developers and consultants to address complex project activities and multiple scenarios, increasing the overall ROI of the system.

Results

  • Salesforce implementation helped the client increase their advisor productivity and access critical customer information that was not available before.
  • With easy advisor activity monitoring, they could now focus on their client’s investments and growth more efficiently.
  • Improved collaboration between stakeholders and enhanced protection of sensitive financial information.
  • Salesforce implementation also led to greater client satisfaction.
  • TIS’s managed service solution helped increase the productivity of the client’s existing IT team.
  • As a result of the successful implementation, the client’s ROI from Salesforce investments increased with better user adoption and overall performance.

Discuss Your Project With Usred-arrow