YouTube can play a crucial role in creating brand awareness as well as in gaining loyalty from the customers. The proficient YouTube advertisers from TIS will help you to execute the YouTube Marketing strategy through a combination of beautifully developed videos, smart channel optimization, branding, and more. So, let us use the power of YouTube Ads in a cost-effective way to bring you the maximum results.
As per a Google report, YouTube reaches more people than other mediums, specifically the people aged 18-49. So, the businesses which are trying to communicate their business’ message to the widest possible range of customers then, YouTube is the platform for them.
YouTube Paid Promotion, lets you use the precision targeting that is based on demographics, location, interests, viewing devices such as desktops, mobiles, etc. Moreover, it can target even the hour of the day for ensuring that the message gets in front of the right people.
It is possible to measure the success of YouTube Marketing through state-of-the-art YouTube’s Analytics reports. YouTube platform allows us to see when someone dropped off from watching your video as well as it also shows that when people watched the video more often.
If the goal of an advertiser is to build a personal brand, then YouTube is a great way to get top-funnel recognition along with driving the traffic to other online platforms. So, it makes a brand popular, and the investment is well worth from a personal branding perspective.
YouTube display advertisements are great for driving clicks to major landing pages. These display ads are the ones that appear next to the main video and above the video suggestions in the right corner. However, these are only available for advertising on the desktop. We at TIS – the best Google YouTube Ads company in India, are adept in creating and managing YouTube display ad campaigns.
YouTube in-stream skippable ads provide a user with an opportunity to watch a small portion of a video ad before skipping it with a button called “Skip Ad.” However, the advertiser is being charged only if the ad reaches the 30-seconds mark or if the entire video runs. We create the best-in-class in-stream skippable ads for YouTube.
The YouTube in-stream non-skippable ads require the viewer to watch the entire video clip before they progress to the actual video they want to see. So, these YouTube Google ads apparently may produce better results and higher revenue. Leverage our expertise to create the best YouTube non-skippable ads for your business.
Being the best YouTube ad agency in India, we create the best bumper ads, which are short videos ad format, usually 6 seconds or shorter video. This ad variant is designed to allow advertisers to boost brand awareness. However, these kinds of short video ads can appear on YouTube or on videos on partner websites and apps on the Display Network, too, where advertisers need to pay based on impressions.
The video overlay ads pop up after the video starts playing. These can be as simple as text-based ads, or these can be image-based too. But whatever their format may be, an ad overlay appears as a pop-up that is displayed across the bottom 20% of the video window only and not on the full screen. We are experienced in creating the best overlay ads for YouTube.
With YouTube sponsored cards, the viewers will see a teaser for the sponsored card, which will appear in the top right-hand corner of the video they are watching, and it will last just a few seconds. The viewers can either choose to click on the Card icon to access further information about the sponsored content or simply cross it.
Nurture your brand through YouTube Video Promotions. No matter whether it is about getting engagement, views, shares, conversions, or optimizing videos on YouTube, we will help you in everything and get you the viable results. At TIS India, our YouTube Ads specialists help you to increase your business reach through our tailor-made YouTube Ad campaigns. We have helped numerous brands to target visitors who are looking out for their services and products.
Moreover, our certified experts take care of optimizing YouTube videos so that these videos can have the highest visibility in the search engine results. Therefore, we are here to help you in building your brand as well as to increase the customers’ loyalty. So, get associated with certified YouTube Ad experts who can help you in the growth of your business with their own YouTube ad strategies.
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YouTube ads are beneficial if you know how to use them properly. Let’s walk you through what exactly YouTube ads are, how they work, and the benefits they have over other types of ads. By the end of this article, you’ll be an expert in using YouTube Google ads to promote your business!
1) Increase Brand Awareness
YouTube is a highly engaging video platform with billions of hours of viewing per day. Integrating ads into your video content can help increase brand awareness by connecting you to the people who love your brand and content. Brands advertising on YouTube see improved engagement with their target audience, more views, and more ad recall than on other platforms.
2) Build Trust Among New Visitors
As people are more likely to do business with those they know and trust, it’s essential to build trust among new visitors. Showing your business faces on YouTube Google ads with personal stories, an about page about your values, testimonials, and case studies can help them connect with you. You can share on other platforms like Facebook and Twitter, and always respond promptly to inquiries or comments. Engage people in social media conversations by adding images of your products or what you’re doing that day.
3) Generate more Engagement than other kinds of Content
Reaching new customers on a video platform where the average user spends more than forty minutes daily is a great way to promote your business and generate engagement. Many companies do not yet take advantage of this, and you should! With the numbers growing every day, it makes perfect sense that advertisers should seize this opportunity. YouTube google advertisement would be best for you if you’re in a highly visual field such as fashion or architecture. But even if not, other areas like hospitality could benefit from the advanced targeting options. Or maybe you have an interactive product to sell? A product-focused campaign on YouTube would be most suitable!
4) Drive Traffic to High Performing Pages
Use Google YouTube ads services to drive traffic to your high-performing pages. An ad that receives a high click-through rate (CTR) will positively affect your video’s performance and increase the possibility of becoming viral and its chances of gaining higher search engine rankings. It’s a good idea to periodically change your ads to reach as many potential customers as possible.
5) Target and Retarget Audiences Across Devices
One of the best ways to reach your target audience is by targeting and retargeting across devices. Research shows that more than two-thirds of searches are done on a smartphone. And over 50% of those smartphone searches result in a purchase. This means even if someone doesn’t convert at first, you can continue advertising to them across devices until they decide. Furthermore, Google YouTube ads allow viewers to skip an ad after 5 seconds – so your message can stay in front of them until they’re ready to pay attention. If you think about it, what’s the point of getting their attention for 2 seconds but then losing it before they have a chance to convert?
6) Boost Engagement and Sales with Video
YouTube Ads are a straightforward way to drive people back to your site, and there are two types of ads you can do. The first type is a regular video ad which will play before other videos on the platform. The second type is an overlay, meaning that the ad will show on top of another video, and it will take up the whole screen (the ads won’t run alongside any other videos)
YouTube Video Ads are a great way to boost engagement and sales because people tend to watch them more intently than online display or banner ads, and when someone clicks on the ad, they get directed to your website, where they might sign up for a course or make a purchase.
7) Reach New Demographics on Mobile Devices
Google YouTube ads can access impossible demographics on other advertising platforms and mobile devices. Mobile devices allow advertisers to reach hard-to-find customers by targeting users with a specific location, nearby public transport station, or retailer. Combined with Google Analytics data, this gives you insights into your audience and how well your video performs so, you can optimize your campaigns. The platform also allows for features like in-stream video bumpers, which feature your product as viewers watch their favorite videos from creators they already follow on the forum. This innovative functionality makes it easier to show off what’s happening behind the scenes in no time!
8) YouTube Ads are Extremely Targeted and Effective
YouTube Ads are a great way to show your brand’s personality and educate potential customers. Thanks to their highly targeted and practical capabilities, you don’t have to worry about wasting money on impressions or clicks. Ad campaigns are built on demographic and interests, such as targeting moms or dog lovers.
And those ads aren’t just videos – they can be entire video channels or banners with gifs of your products rotating in an infinite loop. Advertisers pay based on the number of ad impressions instead of viewers who clicked through to the site, which is much better for established brands because no matter how many people see the advertisement, it’s only costing you one cent!
9) YouTube Ads can be used as Lead Generation Tools
Your business can gain an advantage in the digital market with YouTube paid promotion through Ads. It has a broad reach in comparison to many other social networks. With over 2 billion logged-in monthly viewers worldwide, creating awareness and boosting sales of your products and services has never been easier. And, what’s more? YouTube ads can be used as lead generation tools!
10) YouTube Ads Metrics are Easy to Track and Measure
Google YouTube ads Metrics are Easy to Track and Measure. You can use Google Analytics to see how many new viewers you have gained from your ads and the exact times they watched your video. With their free Video Segmentation Tool, you can see what percentage of your YouTube paid promotion through ads your videos have been observed up to. If a viewer watches over 20% of a video on their mobile device, it’s because they were captivated by the content and thought it was worth watching all the way through – not just to click away.
Here’s what you need to know about the four main types of YouTube ads and which one will work best for your next video marketing campaign.
1) Skippable in-stream video ads
Skippable in-stream video ads are user-initiated video ads. Video ads deemed skippable have been given this classification by YouTube as long as they’re at least 90 seconds long.
Skippable in-stream video ads are intended for when the audience is actively engaged with the content (such as watching a show or movie), not while browsing or scanning through other videos like what happens on a homepage or in the Watch Next tab.
YouTube Google AdWords will generally appear before, during, or after a video – within YouTube’s player itself and may also include overlay advertising such as banner advertisements before, during, and after. They may be clickable links that allow you to skip past the ad after viewing it. These are great because they won’t interrupt what you’re currently doing when clicked.
2) Non-skippable in-stream video ads
Non-skippable in-stream video ads are played before or during a video, and the user is forced to watch them before they can watch their desired video. They’re used because, unlike skippable in-stream ads, you cannot avoid these Google ads YouTube by using the pause button on your device. For example, if you were watching a YouTube makeup tutorial, an in-stream ad for L’Oreal could come up, and you would have no choice but to watch it unless you closed the entire page.
3) Discovery ads
Discovery ads offer a variety of benefits, including being at the top of YouTube search results. With over 18 billion video views daily on YouTube, it’s an excellent place for marketers and companies to advertise their products. One type of advertising is called discovery ads. These ads appear before or during other videos on YouTube, even when you’re not watching those videos. So if you watch something about cooking, there may be an ad for kitchen utensils in the sidebar. These are pretty hidden, and people often don’t notice them.
4) Non-video ads
Non-video ads are a type of advertising on YouTube where advertisers target viewers before, during, or after the video content without being embedded in the video. These are usually in-text ads on a web page but can also be banner ads at the top of a video player. Non-video ads account for 90% of YouTube’s advertising revenue, so it’s essential to use them if you want to make an impact on your audience.
Many companies think they can run their YouTube Ads campaigns independently, but they don’t understand this platform’s complexities and underestimate its power. This can result in failed drives that waste a lot of money and time trying to fix the mistakes that could have been avoided by working with a professional YouTube Ads agency from the beginning. Here are some crucial reasons why you should hire a YouTube Ads agency, so you don’t make the same mistakes as many others.
1) You have no idea how to manage YouTube advertising
You might be one of those small business owners who understand their business, know how to market their product, and have great plans for growing the company. However, you don’t know anything about advertising on YouTube. All that could change if you work with a professional agency specializing in that niche. The truth is that the best way to advertise on YouTube is to hire professionals with experience in marketing on this platform.
2) You don’t have enough time to manage YouTube advertising
Setting up YouTube advertising for your business is time-consuming and detailed work. Beyond the ads, you must create promotional content, research what types of videos are popular, and find out how often to post to maximize engagement. There’s also some confusion about how YouTube advertising works and the best practices. Hiring an agency is worth the cost if you have a clear idea of what you want to do on YouTube and enough time to manage it yourself.
3) Hiring an agency will save you money
YouTube ads can cost an average of $2 per click for keywords, but Hiring an agency will save you money and time. An agency will have the resources to manage multiple advertising campaigns simultaneously, from keyword research to conversion tracking. Whether you’re already established or just starting, marketing on YouTube is crucial to stay competitive in your industry. And if you need help managing it all, there’s no better way than hiring a professional agency.
4) Agency will make all decisions for you about ads
Let the experts handle your ads so you can focus on what matters most to you. Your agency will make all decisions for you about where to advertise and when while we work with the platform (YouTube), so it maximizes your budget and drives actual results. AT TIS India, our team of professionals will keep up with constantly changing industry standards, so you don’t have to. From A/B testing ad creative to ad targeting, our agency will do everything for you – at no extra cost!
5) Agencies know what kinds of channels perform best on YouTube
Advertising on YouTube might sound like something you could do on your own, but that’s not true. YouTube paid promotion through ads is quite different from Facebook or Instagram. The best agencies will know how to properly place the ad and know what kind of channels perform best on YouTube. They will be able to reach a niche audience with precision so you can receive the most successful campaign possible.
6) Agencies can optimize across all video platforms, including Facebook, Instagram, and Twitter
You’ve seen the ads. Someone has uploaded their video, and it’s popping up on your Instagram feed or Facebook wall, or maybe you just watched it on Youtube. Regardless of how you discovered the video, the question is now, why don’t I advertise on my videos? Well, there are many reasons why not to do this yourself! The most obvious one is that it is time-consuming and tedious work. But professional agencies can optimize across all video platforms, including Facebook, Instagram, and Twitter which would mean that your advertising campaign will work harder than if you advertise by yourself. Another reason is cost efficiency.
7) Agencies have sophisticated tools
A professional agency will have sophisticated tools to produce quality videos utilizing After Effects or Final Cut Pro programs. You don’t need to buy expensive software to make professional-looking Google ads YouTube. Agencies usually include these tools in their cost. Additionally, agencies are well versed with the top content creators, which gives them an advantage in accessing exclusive content and developing influential partnerships with creators.
8) Agencies can set up remarketing campaigns with Google AdWords
An agency can do the work it would take to set up Google AdWords remarketing campaigns. This can result in more impressions of your YouTube Google AdWords and, therefore, more customers. They will be able to analyze better what campaigns are working or not and how to find new audiences. An expert can also manage your social media marketing, which usually requires companies with additional resources since you’re asking someone outside your company to use their computer, free time, and knowledge for personal reasons. When you’re working with an agency, they often have networks that mean they can reach out to other clients that could potentially want your product and offer them a discount on any services you may offer, such as if they buy their digital advertising from you too.
9) Agencies can work with third-party networks to drive traffic from other sites to yours
If you’re the type of business that wants to grow, hire an agency. They work with third-party networks to drive traffic from other sites to yours while minimizing risk and maximizing performance. For example, they can show your video ads across other websites on a cost-per-view basis. Let them worry about what you should spend your money on instead of trying to figure it out yourself.
10) Agencies have expertise in precisely tracking ads data and monitoring analytic metrics
A specialist agency will know precisely how to track ad data and monitor analytic metrics to create better advertisement campaigns for your business. This tracking data provides information about your advertisements, which the company analyzes.
Furthermore, a professional agency has the edge over other companies because they have more experience with ad analytics and can use that knowledge to help improve your campaign. Agencies are also great at analyzing statistics when unclear, so you do not need to spend hours trying to decipher what it all means.
YouTube advertising offers many benefits to your business, but it also has some pitfalls that can cause you to lose money if you don’t avoid them. Fortunately, it’s possible to avoid these mistakes with the proper preparation and attention to detail, so if you keep these common YouTube ad mistakes in mind, you’ll be able to avoid them and start running more effective ads immediately.
1) Not using the right keywords
One of the most common mistakes people make is not using the right keywords in their ads. You must use your product or service keywords to create a successful video ad. This will ensure that only people interested in what you’re selling click on your ad. It also helps decrease costs by showing an ad’s correct demographic.
Sometimes people don’t have enough money to invest in an expensive keyword research package, which can cause them to pick poor keywords or none. Keep an eye out for costlier keyword packages with larger data sets that might be worth the investment if you want a broader reach on your video ads.
2) Not knowing what your videos are about
Not knowing what your videos are about is a common mistake many people make. Are you advertising your latest product? Is it educational content? Do you have an instructional video? This can affect how people respond, what kind of viewers tune in, and where your ad should appear. Once you know what your videos are about, there are still other aspects to consider.
3) Not choosing the proper ad formats
Before running an ad, it’s essential to consider the different formats available and decide which ones will be most effective for you. The three ad formats available on YouTube are in-stream video ads, skippable video ads, and bumper ads.
Choosing the proper formats can improve the effectiveness of your ad campaign and ultimately lead to increased profits. In-stream video ads are non-skippable, but these videos have the highest click-through rates on average. Skippable videos allow viewers to skip if they find them uninteresting or irrelevant, which can help stop brand engagement from declining too quickly.
4) Making errors in text and voiceover
As with any campaign, you want your audience to feel as if they have a chance of walking away a winner. When it comes to voiceover, try not to sound too distracted or engaged in something else happening in the background. It’s important for audiences and potential customers to feel like they’re talking directly with you. The same goes for text, which should be readable and accessible to the eyes.
5) Mismatching call-to-action with video content
YouTube is the perfect platform to use to promote your business – but there are a few things you need to be careful of, or you might waste your time and money. First off, don’t mismatch the call-to-action with video content. Don’t force a subscribe button on viewers who watch a video about a product that isn’t available for purchase. Make sure the viewer can click through from where they are sitting. Don’t make assumptions about what people will find important by tying it into just one portion of their viewing experience; this could lead them astray when looking at other videos on the channel.
6) Not knowing your goals with your ads
Always make sure that you know your goals with your YouTube Google AdWords. Are you promoting an event? Trying to sell a service? Maybe you’re just looking for more email subscribers. Understanding the plan will help determine the message of your ad and make it easier to measure success. For example, if you’re advertising a product, make sure you don’t forget about the benefits of that product.
Many people will never watch your video because they skimmed right over it, thinking they are not interested. So spend some time brainstorming at least two sentences worth of benefits – they could be features or what that specific person can expect once they buy your product.
7) Giving up too soon
One of the worst mistakes you can make is giving up too soon. When it comes to advertising and marketing, never assume that one plan will work or that all campaigns will be successful, especially in the short term. All marketing needs time to build a brand and get going; quitting because of poor results is just not a good idea.
If you don’t succeed after six months, try something else; but wait those six months before giving up. And even if you want to move on from an unsuccessful campaign, research why it didn’t work before starting another new one – this way, you’ll have a better chance at success with future projects!
8) Not finding out why your YouTube ad didn’t work
Several things can lead to your YouTube ad not working, such as the video format or length being an issue. But if your YouTube ad did not work, it’s worth considering why that might be the case and how you can fix it in the future.
9) No target group research
Relying on TV ads in this digital age can be costly and ineffective. The best way to spread awareness about a product or service is through social media, email newsletters, and video ads. These channels are more targeted and inexpensive. Your goal with YouTube advertising should be to attract viewers while exposing them to your brand message.
10) Neglecting SEO with your video ads
Make sure you don’t neglect SEO for your video ads. If you have a website or blog, incorporate keywords into your video’s title and tags so that they appear in search results. Also, be sure not to duplicate content, as people are likely to click on a video if they feel like they’re seeing something new.
You need to know what you’re doing to get the most out of your investment in this digital marketplace. Here are some tips and tricks on increasing ROI and conversion from YouTube ads and why they work so well!
1) Use TrueView ads
With TrueView ads, you pay for the time users spend watching your ad. You can choose a pre-roll ad that appears before your video, an in-video overlay, or an end card. With in-video overlays and end cards, viewers can continue watching their chosen video while they watch your ad. However, you must use Google Chrome or Internet Explorer 11 with Windows 7 to use these features because other browsers will show a gray box instead of the overlay on the bottom right corner of the video.
2) Choose the right video thumbnail
Like any other ad campaign, YouTube paid promotion through ads needs careful consideration to provide the most value for your company. The thumbnail is the image displayed next to the video that captures viewers’ attention. Compelling thumbnails should be simple, high-quality images that accurately depict what’s being advertised. For those considering starting a new video marketing campaign on YouTube or want a refresher course on how to use YouTube advertising effectively, here are some tips for choosing an appropriate thumbnail:
3) Upload a high-quality video
YouTube has quickly become one of the most used websites on the Internet. It’s a great place for video marketers, bloggers, businesses, and organizations to share their messages with the world. With its popularity comes many benefits but risks that can lead to low conversion rates if you’re not careful.
The most important thing you can do is upload a high-quality video with good audio quality. Remember, people don’t want to waste time watching a video with bad sound or visuals.
4) Target your audience properly
One of the most effective ways to increase ROI on your Google ads YouTube is by directly targeting your audience. Even when you have a good video, there is always the chance it will get buried in search results due to poor targeting. If you want to boost your conversion rates, then be sure that your targeting criteria accurately match your audience. To optimize this process, spend some time experimenting with different options.
5) Create engaging ad copy
This extra step will help capture attention when viewers scroll through their newsfeeds. Think about what you’re advertising for and customize it for the platform that your video is going on for maximum results. Keep it clear and concise so people can understand what they’re watching from just a glance.
6) Incorporate your branding
You want to create a strategy for your brand before you get into your ads. Get creative with how you integrate your branding – make sure it’s recognizable but different enough to stand out! In our example, we could use the logo as the focal point of the video while still utilizing essential product messaging in the background. Both elements will make it easier for viewers to remember your company name, which is necessary when searching hundreds of other brands on their computer or phone screen.
7) Personalize Your Videos
If you haven’t personalized your videos, take some time to do so. Add pictures of your company’s founder or branding that signifies what the video is about. Also, add an introduction at the beginning of the video telling people who they are talking with, where they are calling from, what city they’re in, etc. This personalization will create an air of familiarity that will be more welcoming than a company name alone. People want to get to know you before deciding if they should spend their money with you – give them that opportunity!
8) Create ever-green ads content
Ads’ evergreen content can be repurposed into other media formats or content. What you put in a video, blog post, podcast, or infographic may be great when you make it but may not hold the same value years later. Create evergreen content so that even when an older piece of content no longer holds any value for you, it will still have residual value for your audience.
9) Establish brand consistency across all platforms
You must establish brand consistency across all platforms. This means you must keep your name, logo, color palette, tone of voice, and other features consistent across all social media platforms. If you already have a design style set for your company’s logos or website graphics, use it as the starting point for your branding across all channels.
If not, experiment with different styles until you find one that best matches your company’s personality. Stick with a logo that feels confident and powerful—avoid ones that feel overly cute or try-hard. It should be unapologetically distinct.
10) Monitor performance regularly
Monitor performance regularly. You should be able to run new campaigns with a click of a button. If you find that they are not performing as expected, pause them or consider canceling the movement altogether. Youtube will provide analytics on their site, which helps monitor the performance of your video. You can even use an analytics program if you don’t want to rely on youtube’s services alone.
We are a leading Google ads YouTube agency that provides expert videos and ads assistance. With experience in developing and executing client campaigns, we know how to provide innovative, seamless services across platforms.
We understand how to create videos that engage and attract users with engaging video content. When you work with us, you will always have a personal account manager who knows the ins and outs of your project.
We have man competitive USPs (unique selling points), making us stand out from other providers. TIS has an in-depth understanding of YouTube advertising practices and provides top-tier expertise for clients looking to expand their marketing reach via Youtube or other networks.
Our core team averages 5+ years of experience in YouTube marketing, Ads production, and end-to-end project management.
No one can say for sure what your return on investment will be. It depends mainly on the type of content that you’re advertising with, your competition, where you’re promoting, and who your target audience is. TIS offers various ad formats that can help improve your return on investment, from branding to product promotion to traffic generation.
Getting started is easy. Simply contact us at +91 9811747579 or mail email@example.com to schedule your appointment today. When we come in for our initial consultation, we’ll learn about your business and help you decide on the best way to get started with online video advertising. Once we have the details of your campaign hammered out, we’ll walk you through the entire process from start to finish and create an advertising plan that will work for you and your business goals.
Yes, we do. You can visit our website for more information about these services. We also provide other marketing and advertising services for businesses of all sizes, including video production and web design/development.
We’ll work together to execute a YouTube advertising strategy, target key demographics, and drive traffic and engagement to your channel. Contact us today for more information.