Last Updated On August 18, 2022

Top 13 WordPress Plugins For E-mail Marketing

Top 13 WordPress Plugins For E-mail Marketing
By Team TIS

89% of B2B marketers firmly believe that email is the most effective channel for generating revenue. Furthermore, McKinsey & Company showed that email is almost 40 times more effective in acquiring new customers compared to social media.

Email is the most market-competitive method of gaining, building, and retaining customers. Currently, there are over 2.6 billion email users across the globe, however, many startups and companies avoid investing in emails, thinking it is meant primarily for big or established players and companies in the marketplace.

This is primarily because of the misconception that email marketing and campaign in general are either obsolete or ineffective.

This is far from the truth.

You don’t have to be a large company or have a huge budget to effectively implement and manage an email marketing campaign. Here are ten WordPress plugins that simplify the task of creating and managing powerful email campaigns.

WordPress Plugins For E-mail Marketing

1. OptinMonster

OptinMonster is a lightweight, modular plugin. Hence, you only need to install the kind of subscription that you need instead of installing/integrating the whole package.

Once the plugin has been activated, you select, configure, and customize the type form that you want to display on your website (e.g. Slide in, Footer bar, a Lightbox, etc.). Configuration includes adding the duration, exit intent, loading delays, opti-in title, etc. Finally, you can choose a form design and customize the opt-in.

The exit intent pop-up is an important feature of the plugin. It allows you to “catch” the visitors to subscribe to your emailing list when they are about to leave your website.

2. LeadPages

LeadPages is a full-fledged tool for creating landing pages but can be integrated with its WordPress plugin. It allows you to create custom landing pages using templates and then hooking them up to your email list.

Additionally, Leadpage offers various modules that allow you to create custom opt-ins in converting website links into popover subscriptions forms, and allow visitors to subscribers to join your primary emailing list or other sub-lists (e.g. a webinar).

3. SendinBlue Subscribe Form and WP SMTP

SendinBlue is an email marketing solution provider, similar to MailChimp. The “SendinBlue Subscribe Form and WP SMTP” is it plugin for WordPress that allows you to leverage SendinBlue’s tools to create custom subscription forms. You can also create and send newsletters to your subscription lists.

The plugin offers SendinBlue’s powerful analytics as well. You can segment your contact lists and easily track emails using WordPress’s built-in wp_mail() function, and gain access to real-time statistics on clicks, opens, and bounce rates.

4. MailChimp

MailChimp is a popular and powerful email marketing platform that seamlessly integrates with WordPress websites. The installation is simple. Once installed, MailChimp allows you to create custom sign-up forms and add sign-up checkboxes on different forms on your website e.g. contact form and comments section.

You can design email newsletters using ready-made and customizable email templates, set up autoresponders, easily manage subscribers, track emails and view analytics for different email campaigns.

5. Layered Popups for WordPress

Pop-ups are one of the most aggressive, yet highly effective methods of building your emailing lists. Their effectiveness, however, depends on how well-configured they are: their timing, non-intrusive nature, and possible actions that the visitor can take.

The “Layered Popups for WordPress” is a plugin that allows you to easily create custom, attention-grabbing pop-ups. These popups can be configured to match your visitor’s preferences and the actions you want them to take on your site. Change the design, type, and dimensions and add animations, buttons, and CTAs.

Additionally, you can A/B test different opt-ins in real-time and see how they affect user engagement, and select the one that best resonates with your audience and drives your goals. The plugin integrates with Google Analytics allowing you to track the performance and further improve the popup.

6. Contact Form 7

Contact Form 7 is one of the most popular contact forms for WordPress because of its ease of use and customizability. The plugin allows you to create multiple contact forms and place them on any of your website’s pages.

You can easily customize the appearance, mail contents, and form fields of the form, and integrate it with MailChimp.

7)  Email Subscriber and Newsletter –WordPress Plugin

With Email Subscribers & Newsletters, you can quickly get started with email marketing on WordPress. It includes everything you need to build and manage a list and send emails without relying on third parties.

The plugin uses your server to send emails, so you don’t need extra tools or subscriptions.

Features to look for:

  • You can collect email addresses on your website by adding a subscription box
  • You can manually send emails to visitors or automatically send emails based on specific triggers
  • Send welcome emails when new subscribers sign up and receive notifications when new subscribers do

If you want a simple solution that you can manage directly from your website, this plugin is an excellent choice. The software includes all the basics, is easy to learn, and contains a fair amount of automation potential.

8) Newsletter

The Newsletter is an email marketing solution that can be used independently. Installing it on your WordPress site will allow you to collect emails and send newsletters right away – no complicated setup is required.

The plugin doesn’t require any other tools or services, but it does include an option to connect to other SMTP plugins to help deliver your emails.

Features to look for:

  • Collect email addresses using widgets, forms, or pages that can be customized
  • Use drag-and-drop tools to create responsive newsletters
  • Monitor your campaigns from a central status panel

You should use Newsletter if you want to run targeted campaigns with WordPress. While it does offer fewer automation options than other tools, it offers a great deal of segmentation functionality.

9) Hubspot

With HubSpot, you get an email marketing tool that’s free and packed with features. In addition, the tool is integrated with HubSpot’s free WordPress plugin.

You can use HubSpot Email Marketing to build professional emails that engage and grow your audience with the easy drag-and-drop interface. Because HubSpot Email is integrated with HubSpot CRM, you can tailor relevant emails based on any information you have, like form submissions and website activity.

HubSpot’s free WordPress plugin lets you access HubSpot’s email, CRM, and other free marketing and sales tools.

Features to look for:

  • It’s easy to create beautiful emails with drag and drop. No additional IT or design resources are required.
  • Create a goal-based email template using HubSpot’s free email templates
  • Personalize subscriber lifecycle stages, list membership, or contact records, customize subject lines, content, links, attachments, and calls-to-action
  • Use A/B testing and analytics to optimize your campaigns.

The HubSpot Email solution is affordable as your business grows, free to begin, and suitable for any business. The native integration of this plugin with a free CRM and free sales and service tools makes it an intelligent choice for companies who want to streamline their business operations.

10) MailsterWordPress Newsletter Plugin

We have looked at quite a few options, and Mailster is an excellent middle ground between them. There is no need for a third-party service for this, as it is a self-contained solution for WordPress. Meanwhile, it’s a premium-only plugin that offers more features than most free options.

To use Mailster, you will not have to sign up for an external plan. However, besides its compatibility with many popular emailing services, including Amazon SES and SendGrid, it is recommended to integrate with these services to prevent your emails from getting spam-filtered.

Features to look for:

  • Use a drag-and-drop builder and a library of templates to create emails.
  • You can also automate and send emails based on specific trigger points.
  • Utilize WordPress itself to segment and manage your contact lists.
  • A centralized dashboard that enables detailed email and subscriber analytics.

The Mailster WordPress email marketing plugin is one of the best choices if you can afford the upfront cost and want a tool that works seamlessly with your WordPress website. You can customize it as much as you want, and it’s compatible with a variety of third-party plugins and services. In addition, it’s easy to manage directly from your site.

11) MailPoet

You can integrate MailPoet seamlessly with your WordPress dashboard with this freemium plugin. Right on your website, you can create, schedule, and send emails, as well as manage your lists.

It can be used independently by sending emails through your server or a third-party service. MailPoet also offers premium and free sending plans.

Features to look for:

  • You can embed a subscription form wherever you want on your site.
  • You can create campaigns from scratch or use templates provided within the plugin.
  • Within WordPress, you can manage multiple subscriber lists.
  • Send automatic welcome messages and sign-up notifications.

The scalability of MailPoet is one of its main advantages over other WordPress solutions. The free plugin can be used as a starting point, and you can upgrade when you need more features.

12) Everest Form – WordPress Form Plugin

An excellent WordPress form builder plugin is Everest Forms by WPEverest. It is currently being used by over 100,000 active websites.

Making a form is easy with its drag-and-drop feature. Furthermore, the software allows you to create any form, such as contact and service forms. In addition to that, the program offers pre-designed templates to save you time.

As a bonus, Everest Forms provides various premium add-ons, such as Mailerlite, Email Templates, Mailchimp, and so on.

Features to look for:

  • A form with unlimited fields
  • Supports easy payment gateways
  • Drag-and-drop functionality
  • Custom templates
  • Integrated email marketing

13) Ninja Kick

Ninja Kick is a premium WordPress email marketing plugin worth investing in to grow your subscriber list. By incorporating an opt-in form in a non-obtrusive pop-up, this plugin is a convenient way to hook your users to your site.

It is one of the best plugins to handle all your email marketing needs, this plugin is compatible and easy to use. Furthermore, the responsive and eye-catching layouts contribute to its success!

13 most popular email marketing services are integrated with Ninja Kick, including MailChimp, Constant Contact, Get Response, MailPoet, etc.

Features to look for:

  • Integration of Google tracking
  • Provides support for popular email marketing services
  • A selection of premade form layouts is available
  • Designed to be responsive and mobile-friendly
  • Inbuilt floating buttons with advanced functionality

Putting it all together

You can definitely increase and update your subscribers if you have a WordPress Email Marketing plugin installed on your site. We have all the components you need to create a visually appealing email or subscription form and eye-catching pop-ups and newsletters that will keep your viewers engaged!

Let us help you and your site grow with our list of awesome WordPress email marketing plugins. You should now know which plugin is best for you, and we hope that’s solved your dilemma.

By Team TIS
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