Facebook is everyone’s favourite social media platform, and now it has more than 2.9 billion users. That means it makes 2.9 billion new avenues possibilities for your business. Also, this favourite social media platform has numerous business promotions as well as marketing opportunities for you to explore. By hiring the best Facebook marketing services company, you can generate a lot more business whilst creating exponential profits for your business. So, FB marketing will get you increased customer loyalty along with a new customer data set.
Facebook Marketing is one of the best ways to reach out to any sort of audience, wherein your campaign can be exposed to only a laser-targeted audience to get you lots of targeted traffic.
The ROI-friendly Facebook marketing solutions leverage the highly advanced Facebook Marketing techniques that effectively complement your campaign and provide you with ROI-driven solutions.
Facebook ads can be segregated based on your goals to run a successful campaign. So, before making a campaign, it is imperative to understand your business goals and create a goal-based road map.
The ultimate goal of any marketing activity has to be conversions. So, your focus should always be on crafting a sales funnel, which ultimately results in sales, lead generation as well as more conversions.
FB Marketing is a powerful business growth engine. If it is done without proper audience research, then it can easily turn into a money pit. So to achieve a profitable campaign, we do thorough audience research for paid marketing as well as in the case of gaining organic results.
A company’s Facebook presence should align with its business objectives, so it is important to understand how to use the platform properly. We are among the top Facebook marketing company that optimize your Facebook business page in the best possible manner.
At TIS, we cater to you with the perfect Facebook marketing-related designs. Also, we create appealing creatives with a clear marketing message whilst choosing the contrasting colours that stand out and using relevant, high-quality Images.
Simply being on Facebook is not enough, but learning how to form a winning content strategy, and then put it into practice, will take your business to success. It is important to hire the right Facebook marketing partner who could make your content creation work easier for you.
Your Facebook page is a great channel to interact with the people who care, and therefore, it becomes important to manage the community effectively and efficiently on Facebook. We at TIS, provide the best Facebook community management services for the business.
Our Facebook posts make a positive impact on people that ultimately provide more post engagement to your every post. Therefore, regular moments of impact, as well as emotional involvement with the target audience, are at the core of our FB marketing services.
The social insights maximize the social performance of your Facebook campaigns and provide you with brand protection, brand promotion, as well as brand measurement. Being the white-label Facebook marketing services company, we provide business-relevant insights.
Lastly, we at TIS provide our clients with unmatched facebook consulting services as we are a team of multi-disciplinary certified Facebook professionals with years of experience. Call us to talk to our Facebook experts.
With our Facebook management services, we have helped several brands to make them socially active, engage with their audience and get more followers. Through our best FB marketing services, we target their ideal customer by behavior, location, interests, and other demographics. And for that, we launch efficient ad campaigns to reach out to their desired audiences as well as create valuable content to build relationships with their potential customers.
We take pride to have a team that knows each aspect of Facebook marketing and who is always ready to take challenges that appear in between the promotional activities and resolve them without wasting a single second. We at TIS, have built a reputation for delivering results for top brands from all over the world.
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Facebook is the largest social network in the world, with over 2 billion monthly active users, and it’s growing every day. As Facebook’s popularity has increased, so has the number of business pages created to market goods and services on Facebook. Business owners have been able to reap enormous benefits from using Facebook, from customer engagement to brand awareness to sales. If you are looking for ways that you can use Facebook marketing to increase your business profits, here are 10 ways that you can benefit from Facebook marketing.
1) Reach a Wide Audience
The best part about Facebook is that it has the most active users on the internet with over two billion people. The main goal for a company’s social media marketing should be to reach as many customers as possible, so getting your content in front of all those users makes perfect sense. In order to do this, you need to post frequent and engaging content that is tailored toward your target audience.
2) Alignment with Both B2C & B2B Businesses
Facebook offers many great features for both B2C and B2B companies to market their products or services. Whether you are a photographer looking to connect with potential clients, an event organizer trying to reach the next level of exposure, or a small business owner looking for new marketing tactics, Facebook has plenty of tools available.
3) Full-Funnel Targeting with Multiple Forms of Engagement
To market the most successfully, you should always know who your ideal customer is. While your business might be for everyone, we all know that what certain segments of people want is vastly different. Once you have identified who your target customer is, then it’s time to find their online habits so that you can grow and convert them. Luckily for you there are many resources out there like BuzzSumo and Facebook Audience Insights that help to do just this.
4) Audience Transparency
Facebook marketing helps in audience transparency because you can target people based on their interests, which creates a niche demographic for your audience. This way, you only have to market to the customers who are already interested in your company and products. You don’t have to waste time or money trying to convince someone who doesn’t want what you offer. You also don’t need an ad that is so vague that it reaches many people but still reaches those not interested in your brand.
5) Psychographic Targeting
FB marketing is beneficial in Psychographic Targeting. This type of marketing is great because it helps you to target the right audience, which can make a huge difference in your sales. If you are targeting the wrong people, the results will not be as good as targeting those that would be more interested in what you have to offer. With Psychographic Targeting, you can reach out to specific people that may need your service or product.
6) Competitor Targeting
FB marketing helps in Competitor Targeting by giving you an edge over your competitors. By focusing on a particular niche, you can tailor your marketing to appeal to those customers. For example, if you sell a product that is only sold in the US, then advertising it specifically to people in the US will allow you to target just one country as opposed to targeting everyone worldwide. This will also help reduce your marketing cost and save time.
8) Variety of Ad Formats
You can run a variety of ad formats, including Videos, Image Ads, and Carousel Ads. Furthermore, you can run boosted posts or sponsored stories that promote the ads to your followers. You can also use lookalike audiences to target potential customers who are similar to your current customers.
7) Drive Traffic Directly to Your Site
Facebook marketing helps you drive traffic directly to your site. You can do this by creating a compelling cover photo and making sure your posts are public so that they can be shared. By using tags, you can also link back to your website so that people who click on the post will go directly to the page for more information about your product or service.
9) Measurable Performance
Measurable performance is one of the best reasons to use FB marketing. You can measure your reach, cost per customer, conversion rates, and more. Furthermore, you can easily track your progress with a dedicated Facebook advertising account. This is great for marketers because they can see what works and what doesn’t work when it comes to their marketing efforts with the help of a Facebook page manager.
10) Keep Your Existing Audience Engaged
When you interact with your followers on a regular basis, they will feel more connected to your business because they feel like they are being heard. Let people know what you’re working on and engage them by asking them questions or providing polls. The more personal your social media posts are, the more likely that others will respond. Engaging is key! Asking your current followers for feedback is the best way to find out what they want from you and what their needs are so that you can provide a better Facebook marketing service for them in the future.
When it comes to social media marketing, there are a lot of options out there, so how do you choose which company will handle your Facebook marketing? You could go it alone, but if you don’t have the time or the resources, you may want to consider hiring Facebook marketing partners instead. Here are some questions you should ask potential agencies before deciding to work with them, to help ensure that they’re the right fit for you and your business goals.
1) How long have you been in business?
A crucial question you should ask before hiring any Facebook marketing company is How long have you been in business? If they are new, you may want to explore working with them just for smaller tasks like writing your posts, creating content and designing graphics. If they’ve been around a while, you’ll want to make sure they have plenty of experience working on social media campaigns because if not, there’s no point in hiring them as experts in the field will be able to do more with less time and money spent. In order to find out how experienced a Facebook marketing partner is at what they do, check their website – their testimonials should speak volumes about how successful clients feel about the company’s work.
2) What kinds of clients do you typically work with?
Facebook marketing agencies typically work with clients of all sizes and types. What you should ask them is what kinds of clients they typically work with. When you’re interviewing agencies, it’s important that their focus aligns with your business needs. For example, if your business needs are more targeted on B2B marketing, then it may not make sense for you to go with a Facebook marketing partner that focuses on B2F or PPC marketing.
3) Who will be working on my account(s)?
It’s important that you meet with the Facebook marketing agency in person before giving them access to your account. Not all agencies are created equal and it’s important for you to understand what you’re working with and if it meshes with your goals. Take note of who will be working on your account(s) – would you like one person or a team? What size company is the Facebook marketing company? Does their philosophy align with yours? After meeting, have conversations about what metrics matter most for your business.
4) Do you outsource any of your work?
You should always ask questions like Do you outsource any of your work? What the Facebook marketing partner will do, and how they do it, is different for every company so you need to get some information before hiring them. Some agencies will just provide help with marketing, while others offer an all-inclusive Facebook marketing service that handles tasks like design work and e-commerce management.
5) Do I need to sign a contract for service?
6) Will I receive regular, detailed reports about how we’re doing on my campaign(s)?
The answer to this question should help you decide if an agency is a right fit for you. The only reports you’ll receive are our monthly summaries, which could mean that something is amiss with your campaign. It’s important for agencies to provide detailed and regular reports so that clients have time to react if something goes wrong.
7) What happens if things don’t go as planned, and what if I need to make changes mid-way through our agreement?
If things don’t go as planned and you need to make changes mid-way through our agreement, will it be possible? It’s best to find out in advance if your Facebook marketing agency is able to handle small changes on the fly.
8) Can you guarantee results with this service, or is it more of an outcome-based relationship?
You want to ensure that you are getting what you are paying for before making a decision. The following questions should help you determine if the Facebook marketing partner is good for you: Can they guarantee results? Does the company specialize in marketing on this social media platform? What types of metrics does the Facebook marketing agency share with its clients? Will their services cost more because I am not located in their home country? Do they charge an additional fee for meeting via Skype or phone?
9) How much do your services cost?
You should consider whether or not the Facebook marketing service cost is something that you can afford. For instance, do they offer different packages? What are the available Facebook marketing service levels? How much will they work with your budget? Are they willing to create a custom package?
10) Do you follow Facebook marketing best practices?
As you might imagine, it’s important to ask questions when choosing a Facebook marketing agency in any field. With Facebook marketing, it’s just as important to know that the agency follows Facebook’s best practices and is looking out for your best interests. If you choose Facebook marketing partners based on price alone, you may be sacrificing valuable information about their ability and knowledge of Facebook.
If you’re trying to market on Facebook and finding it challenging, there are a few mistakes that you should avoid at all costs. Here are some FB marketing mistakes you should avoid if you want your efforts to pay off
1) Too much promotional content
It’s important to post promotional content, but it’s not a good idea to drown your followers with posts that are all ads. Promotional posts should only account for 25% of the total posts you publish on Facebook, so no more than four a day. These posts can include contests, discounts, coupons and other offers. When you have a lot of engagement with one type of post (e.g., photos) in one particular period (e.g., summer), be sure to mix things up by posting videos or articles instead. Share this blog!
2) Lack of content marketing strategy
What is a content marketing strategy? It’s an essential part of your Facebook marketing and involves creating content that you post on your company page in order to drive traffic back to your website. Consider how many different blogs and websites you visit that provide unique or valuable information, or that allow you to shop directly. Often, the reason you continue coming back isn’t that they are paying for advertising in every corner, but because there is value in the articles and posts.
3) Posting at inappropriate times
Posting at an inappropriate time is a really common mistake, but it’s also the easiest one to avoid. Posting when your target audience is sleeping or otherwise occupied means they’ll never see your post, no matter how good it is. Unless you know your target audience and are sure they’ll be on Facebook when you post, try to time your posts between 12PM-5PM (with some variance based on where in the world you are).
4) Not planning your posts
One mistake you should always avoid is not planning your posts. Without a plan, it’s easy to turn on your computer and post without thinking about what you’re sharing. This can make you look out of touch with your followers. It’s important to stay engaged by posting often and knowing what each post will be about before publishing it. It’s also crucial that you take the time each day to make a list of topics or ideas for posts before writing anything at all!
5) Not responding quickly to comments
One of the biggest mistakes that many people make is not responding quickly to comments on their posts. No matter how busy you are, if someone has commented on your post and left an engaging comment, it’s important that you respond. When potential customers are commenting on your posts and asking questions, they’re giving you an opportunity for sales that can’t be overlooked. If a person needs assistance with a product or service that you offer, then the time invested in responding to them might just lead them towards making a purchase decision.
6) Posting too often on unrelated topics
Try not to post about unrelated topics or off-topic content as it will get you unfollowed by your targeted audience. This might seem like a better idea, but if you post more than three irrelevant posts in a row, people will unfollow you which means they’ll stop following any future posts that may be relevant.
7) No Facebook marketing sales funnel
A Facebook marketing sales funnel is a proven way to increase conversions and make more sales with your product or service. This is the process that starts with promoting content through channels like social media, email marketing, blogs, and advertising. Your marketing funnel should include three main steps: lead generation, lead conversion or sales closure, and re-engagement.
One of the biggest mistakes companies are making with their FB marketing is neglecting these steps in the process of reaching their target market. There’s an opportunity for so many lead conversion opportunities in every step of this process! When you don’t have each step laid out for your target audience, it will result in confusion and lost opportunities for both you and your customers.
8) Publishing similar information
Don’t spend a lot of time on posts about other people or pages. Post a healthy mix of posts about your company and content that has something to do with the products you offer or the expertise you provide. This will prevent fans from becoming frustrated with too much self-promotion, but also let you bring attention back to the brand without needing an ad campaign.
9) Poor visuals
Infographics are an easy way to give your content a visual boost. It’s true they take a bit more time and effort than simply slapping up a few pictures, but the payoff is huge. They make your content more engaging and easier for viewers to consume. Furthermore, there are lots of free infographics available for you to use. When creating your own infographics, be sure that the design matches your blog’s branding.
10) Expecting a miracle with few resources
One of the biggest mistakes that business owners make is not providing a clear strategy for success. Every new campaign should have both a goal and a measurable metric to know when you’ve achieved it. Adding more resources (e.g., money, time, marketing tactics) to the most important tasks can help you get where you want to go faster.
If your business isn’t taking advantage of Facebook marketing yet, read on to discover some of the secrets that successful brands are using to get the most from their advertising on this channel.
1) Find a Highly Targeted Client Base
Finding a highly targeted client base is crucial to success. The key is finding your potential customer persona, which allows you to make sure your marketing efforts are appropriate for their needs. You want to find out who they are and what problems they have, then design your marketing strategy around those points of interest. You can easily do this with the Facebook page manager.
2) Pinpoint the relevant keywords for your niche
You need to find your relevant keywords. Relevant keywords are the words and phrases that people type into a search engine when they want to find your product or service. You want to make sure that you are targeting the same audience as them so it is best to research what keywords they use in order to market your services. You can also use your keywords in your titles, captions, descriptions, and tags for each post on Facebook.
3) Involve Video in Your Strategy
Video has shown to be an engaging marketing strategy and there are a few key things you can do to create a video that will have a high impact. The first thing is that when creating a video, keep your voice level and the pace slow. Not only does this make for easier viewing, but it also helps to relay the message more effectively. The second tip is about using emotions. In order for your video to be effective, you need to work on getting your viewer emotionally involved.
4) Use Proper Hashtags
Be sure to use appropriate hashtags for the topic of your post in order to optimize for engagement. When you share a post, add up to five relevant hashtags that have been associated with your content by social media users. In addition, make sure that each hashtag is spelt correctly. It’s important that your posts are optimized so they can be found easily by others on social media platforms.
5) Develop solid relationships with influencers in your niche
Building an audience of followers who will share your content with their friends is crucial for making a name for yourself on social media. Focus on building relationships and sharing content with people in your niche, because these are the people most likely to help you grow your audience. Think about the topics that would be interesting to them and reach out to them when they post something relevant to what you’re doing.
6) Post high-quality content
Facebook’s Newsfeed algorithm is always changing, so it can be tough to stay on top of the latest changes. The platform has also been rolling out new features for business pages at an increased rate. As a result, it’s important that you continue to post high-quality content to reach your customers and increase the number of fans and engagement on your page.
7) Join Facebook groups – and stay active
Joining and staying active in Facebook groups is a great way to learn from others in the field, which is something that any new business can benefit from. While it’s unlikely that you’ll get many customers from these groups themselves, it is a great resource for getting advice. Don’t forget about your personal profile: It might seem like FB’s marketing strategy would be all about company pages, but remember that this isn’t true. Not only do you want to make sure your personal profile is up-to-date, but try posting some personal posts of your own now and then too.
8) Make your company page matter
Creating an engaging company page that allows people to get a sense of your company and products is the first step. Think about what you want your customer’s experience to be when they like your page. Make it easy for them to share content from your company with their friends. Create pages for each product, rather than one generic page for all your offerings, so that people can interact with and learn more about specific products in more detail. Make sure to have a call-to-action at the top of each post, so that viewers know how to connect with you outside of Facebook.
9) Don’t forget about the value of comments
Keep in mind that social media posts with higher numbers of comments are seen by more users. This can potentially lead to more likes and shares, which contributes to an increase in visibility. The downside is that engaging with people on Facebook can be time-consuming; after all, you’ve got a company to run. So unless you want to hire a team of social media experts, take care of your most important posts or automate it using software like Hootsuite or Sprout Social.
10) Be regular with Facebook postings
Posting more than once per day will ensure you are engaging with the user base and reaching a wider audience. Postings should include content that is both topical, engaging, and informative. Keep your posts in good taste; remember, users may have family or friends who don’t want to see overly adult or controversial posts. Be careful not to spam the feed by uploading too much content. It’s important to be authentic and true to your company’s voice.
It’s no secret that Facebook marketing has grown in importance over the past few years, with even more growth expected as more businesses turn to Facebook advertising to reach their customers. The best part? Unlike most forms of marketing, Facebook advertising doesn’t take a lot of time or money to get started – but it does take some know-how and experience, which is why it’s so important to work with an experienced agency like TIS! Here are some reasons why you need to hire a professional Facebook marketing agency.
1) They have the experience
When it comes to marketing and public relations, agencies know what they’re doing. They work with people who are in the same industry as yours, are experts in your field and know how different demographics perceive your product or service. Agencies will help guide you through the process and strategically reach out to the right people that would find value in what you have to offer. Furthermore, agencies can provide many different Facebook marketing services so you won’t have to go out there on your own and try and get it done on your own.
2) They are experts in their field
While many people think that anyone can create a successful Facebook page, the truth is there are very few who actually have the skill set and experience necessary for success. If you’re serious about getting more likes, more followers, or more conversions from your Facebook page, then you’ll want to hire professionals in social media marketing who will do all of the heavy liftings for you. Agencies like ours help clients with their pages on an ongoing basis by monitoring engagement and implementing changes. We do everything from advertising posts to writing headlines.
3) They will create a strategy that works for you
A lot of people feel like they can market themselves and their company on social media, but you need more than just yourself if you want to be successful. A professional team of experts can create and manage a strategy that’s tailored to your needs. Not only will this make your marketing more cost-effective, but it’ll also give you the best chance at success in today’s highly competitive business environment.
4) You’re in good hands with them
When you hire an agency, you’re in good hands. They’ll know how to handle any problems and make sure everything is running smoothly on your end. Their work will save you time, which is especially valuable when you’re running a business. And with their expert knowledge of Facebook marketing, they can take care of all the confusing details so that you don’t have to worry about it!
5) They do all the boring stuff, so you don’t have to.
There are two main types of people in this world: creators and performers. If you’re the type of person who hates doing all the tedious tasks like administration, marketing, customer service, and so on, then you’re probably more suited to hire someone to do it for you. This is where agencies come in – they will take care of these boring tasks for you.
6) If they don’t have an answer, they know where they can find one.
It may seem like you can handle all the different aspects of marketing your business on social media, but as soon as you post once and move on, that’s it. There’s no way to track any sort of results or figure out how well your post went over. A professional agency knows the right hashtags and industry terminology for networking with the right audience for your type of business.
7) They save you time.
Hiring the right agency will save you time and keep your social media content fresh. Agencies often have multiple skilled employees, like copywriters and graphics designers, so you can receive many different Facebook marketing services in one place. They’ll even post on your behalf if you need them to! For example, at TIS, we know how marketing on Facebook works – we do it every day! We can show you what has worked for other businesses with similar goals and provide industry insights.
8) They keep on learning.
A social media expert is someone who has learned the ins and outs of content, strategies and marketing. They are constantly developing their knowledge and it’s reflected in the work they do for their clients. Professionals keep up with all the latest news, events and trends so that you don’t have to! Their focus on Facebook means that they know how best to use this platform. They also understand how advertising works on Facebook, how people engage on the site and what kind of strategy will work best for your business.
9) You get better results and it doesn’t cost more.
Accessing the latest Facebook marketing techniques can be tough for a small business owner who’s juggling all the responsibilities on his or her own. A professional agency will bring up-to-date expertise and insight that small businesses just can’t get on their own, without having to spend any more than they already do.
10) They make it easy, because they take care of everything, even if they might be located in another country.
Companies like TIS are here to do one thing and one thing only. They make sure that all of your FB marketing needs are met, no matter what type you’re looking for. That includes everything from creating custom photo albums, managing contests and sweepstakes, editing your privacy settings so you don’t mess things up and so much more. It really is the perfect way to grow an online community.
TIS has been providing successful Facebook marketing services for over a decade, so we know how to help you create the perfect campaign. We work with clients in many different industries, but no matter what industry you’re in, we will give you the attention and personal service that you need and deserve.
We’ll work closely with you to develop an individualized plan for your business objectives and goals. We understand how Facebook works, so we know what it takes to make your marketing strategy effective. Our team is led by experts who have experience with both digital marketing and social media, so you can trust us to deliver amazing results for you.
For Facebook marketing services, our team has both experience and success. We have helped many clients grow their businesses on Facebook, including a wide range of different industries and companies with different business objectives. Our social media experts can guide you in selecting your audience to make your campaign even more effective. We’re proud to use tried-and-true best practices in our social media campaigns that other agencies don’t follow.
We provide flexible pricing options to suit every business’s needs. Contact us for more information about the pricing on how we can help you get the results you’re looking for.
It depends on the type of business. Facebook offers multiple ad types for businesses and their customers to use. Your best bet is to ask yourself the following questions when deciding which type of campaign will work best for you:
Yes, you can use your website ads on Facebook. We will also help optimize your ads to make sure they work better on the site.
TIS provides complete Facebook marketing solutions as well as other digital marketing services for all sizes of businesses. We have the expertise to help your business with everything from advertising to graphic design, so you can get started on promoting your business today!
We will provide you with a detailed report that helps measure the success of your Facebook marketing campaign. With these reports, you can see how many people saw your post, what percentage of those people clicked on it, and what percentage of those people bought a product or service from your company after clicking.
TIS has over a decade of expertise in Facebook marketing, making us the ideal choice to handle your account. Our team is highly experienced and well-versed in the nuances of this social media platform. Furthermore, our staff is dedicated to providing you with personalized attention and excellent customer service.
It’s hard to give a general answer because it varies on many factors. There are many factors that will affect the time it takes to see results, such as what type of campaign you’re running and the specific goals you have for your campaign. In general, campaigns targeting an audience with a larger volume of people should be more successful than those targeting smaller audiences.
Yes, we are available 24 hours a day, 7 days a week. If we are not able to answer your question immediately, one of our specialists will get back to you as soon as possible.
Yes, our team can create or manage Ads accounts on your behalf and do all the management work for you. We take care of everything from creating Ads to optimizing them so that they generate results.