Every scroll on Facebook is a chance to earn attention or lose it. If your ads feel generic, your creatives blend in, or your targeting misses intent, spend drains without lift. Brands that treat the platform casually watch competitors capture their audience, their conversations, and their conversions.
Our approach blends audience research, sharp creative, and continuous optimization. You get campaigns that map to funnel stages, ad sets that respect budget rules, and creative rotations that keep frequency healthy. Deliverables include full-funnel campaign builds, pixel and Conversions API setup, retargeting flows, catalog ads for stores, lookalike expansions, weekly performance readouts, and creative testing calendars that keep results compounding.
With deep experience running paid social across industries, our team pairs strategic rigor with hands-on execution. At TIS, we plan, publish, and optimize with a bias for outcomes you can defend in the boardroom. Confidence, backed by craft, is what you take away.
We dig into demographics, behaviors, and intent signals before spending a single rupee. Personas guide targeting, messaging, and creative direction, so your campaigns speak to people who actually convert.
Thumb-stopping creative is not decoration; it is the strategy. You get scroll-tested visuals, hooks that respect attention, and messaging tuned to funnel stages, earning clicks that translate into pipeline.
Every campaign runs on clean measurement. Pixel health, Conversions API, and attribution windows are validated before launch, so numbers you report reflect reality and inform smarter budget shifts.
Winning ads are found, not guessed. Structured tests across creative, audiences, placements, and offers run weekly, retiring weak variants fast and pushing budget toward what earns your best ROAS.
Awareness, consideration, conversion, and retention each get their own ad logic. You reach cold audiences with proof, warm ones with proof plus offer, and past buyers with reasons to return.
Your goals set our targets. Weekly readouts, transparent dashboards, and open communication mean you always know what is working, what is next, and where your investment is heading.
First impressions on Facebook happen almost instantly, so the difference between skipped and clicked is everything. When your creative, targeting, and offer align, your ads stop feeling like interruptions and start feeling like recommendations, and that shift changes what you earn from every rupee you invest. Strong facebook social media marketing builds more than reach. It builds recall, trust, and buying intent that lasts beyond the campaign window, giving you a compounding advantage over competitors who chase quick wins. You gain audiences that recognize your brand, revisit your page, save your posts, and click with purpose. Beneath the surface metrics sit deeper business gains, lower acquisition costs, stronger customer lifetime value, cleaner attribution, and a paid social program you can plan quarters around. This is where quality execution earns its keep, turning a channel most brands underuse into a predictable revenue driver. Our specialists bring platform depth, sharp creative instinct, and a rigorous testing habit that keeps your account learning and your outcomes climbing higher each quarter.
From Scroll to Sale, Powered by Strategy
Our team blends discovery, creative development, and ongoing optimization into a rhythm that removes guesswork. You get clarity at every stage, fewer surprises, and a clear line between activity and outcome.
We begin by mapping your business goals, buyer personas, competitive landscape, and current funnel performance. Interviews with your sales and support teams reveal objections real prospects raise, while pixel and CRM audits expose leaks in the buying journey. Deliverables include a research document, audience segmentation, and a prioritized opportunity list that becomes the campaign brief.
Your campaign blueprint takes shape here. We define funnel stages, offer architecture, budget allocation across cold, warm, and retargeting audiences, and the KPIs that will decide success. Creative angles, hook ideas, and structured testing hypotheses get documented alongside a launch calendar. You approve the full strategy before a single ad is built or a rupee is spent on media.
Concepts become assets fast. Copywriters, designers, and video editors collaborate on static ads, carousels, reels, and story formats sized for every placement. Each variant carries a hook, proof, and call to action tied to a funnel stage. Brand guidelines are respected, and every asset is reviewed against your voice before it enters the ad account.
Campaigns go live under a controlled rollout. Pixel events, Conversions API, and UTM tagging are verified end to end. Ad sets follow budget caps designed to protect learning phases while giving statistically meaningful results a chance to surface. Early performance signals are monitored daily during the first fortnight so quick wins get scaled and drags get paused.
This is where compounding gains happen. Creative fatigue is tracked, weak variants retired, and budget shifted toward winners. Audience clusters get refined with lookalike expansion or exclusion rules. Bid strategies, placements, and landing page pairings are tested weekly. You see clear before and after comparisons so every change to the account is defended by evidence, not opinion.
Numbers become narrative. Weekly dashboards show spend, reach, CTR, CPC, CPA, and ROAS across campaigns, with commentary that ties movement to decisions. Monthly reviews focus on strategic direction, cohort learnings, and the next testing calendar. You leave every readout knowing exactly what is working, what needs revisiting, and what earns your budget next month across every active campaign.
Across industries and campaign scales, we have shipped work that moved metrics people actually care about. Explore a selection of stories where paid social planning met sharp creative, and results followed.
You get outcomes shaped by your business context, not a template. Whether you are a fast-growing DTC brand chasing first purchase efficiency, a fintech app scaling installs, or an enterprise managing multi-region rollouts, our team tailors media plans, creative direction, and reporting to your reality. Sustainability, scalability, and creative freshness sit at the core of every engagement.
We serve retail and ecommerce, healthcare, fintech and banking, SaaS, education, real estate, hospitality, and B2B services. Working across sectors sharpens instincts. Patterns that lift performance in one industry often unlock ideas in another, and you benefit from that cross pollination in creative, targeting, and offer testing.
Our work is refined by iteration, not luck. Every account benefits from deep experience across industries, disciplined creative testing, and account structures peer-reviewed before scale. Recognition earned from clients and peers alike reinforces the quality standard we hold ourselves to on every engagement.
Full Funnel Fluency: You get campaigns that speak to cold, warm, and past-buyer audiences with logic and creative tuned for each. Nothing gets left to a single retargeting layer, so budget works harder throughout the journey.
Creative That Sells: Concepts are pressure-tested against real audience signals before scale. In-house designers, writers, and editors work as one pod, shipping variants weekly so your account keeps learning and your customer acquisition costs keep trending down.
Transparent Reporting Habit: You always know where budget is going, why, and what the next move is. Dashboards, weekly readouts, and open channels remove the guesswork most brands endure from opaque paid social partners.
Modern paid social requires more than a Facebook Ads Manager tab. Our stack pairs measurement rigor, creative production, and audience intelligence tools, so campaigns stay accurate, on brand, and continuously improving quarter after quarter.
Our Google Ads generated only 45,000 monthly visits because basic text ads didn't provide information customers needed. TIS implemented a comprehensive extension strategy with sitelinks, callouts, locations, and call buttons. Traffic tripling to 135,000 visits—300 percent increase—proved extensions dramatically improve visibility and clicks. Call extensions generating 8,900 monthly phone calls captured mobile gardeners wanting immediate help.
Our Google Ads cost-per-acquisition of $89 exceeded our $50 profitability target preventing campaign scaling. Vishal conducted data analysis identifying that 45 percent of budget on underperforming keywords generated only 8 percent of conversions. CPA dropping from $89 to $49—45 percent reduction—while maintaining volume made campaigns profitable. Geographic targeting focusing on high-performing markets improved efficiency dramatically.
Our Google Ads focused only on bottom-funnel product searches generating 2.3X return barely justifying investment. TIS developed full-funnel strategy with awareness, consideration, conversion, and retention campaigns. Return improving to 11.8X—5X ROI—proved building audiences through the entire journey dramatically improves economics. The 56 percent of conversions from retargeted awareness audiences validated top-funnel investment pays off.
Our Google Search campaigns generated only 340 monthly leads with single broad campaign lacking focus. Vishal restructured by flooring type with carpet, tile, hardwood, laminate, and vinyl campaigns. Leads increasing to 1,360 monthly—300 percent growth—provided the volume our dealer network needed. Landing page conversion improving from 2.8 to 8.4 percent proved dedicated pages for each flooring type dramatically improve results.
Holiday season represented 45 percent of annual Yankee Candle sales but lacked strategic PPC support. TIS developed comprehensive strategy with 10-week pre-holiday awareness and gift-focused messaging. Holiday sales increasing 278 percent and Christmas campaign achieving 15.4X ROAS drove record-breaking season. The 72 percent of sales from retargeted pre-holiday audiences proved early audience building essential for holiday success.
Our average Quality Score of 4.2 caused high $8.90 cost-per-click and limited 34 percent impression share missing opportunities. Vishal restructured campaigns with tightly themed ad groups and keyword-specific ads aligned with dedicated landing pages. Quality Score improving from 4.2 to 8.1 reduced CPC from $8.90 to $4.20—53 percent reduction—while impression share jumped to 78 percent. Quality Score improvements simultaneously reduced costs and expanded reach.
Our Shopping campaigns generated 2.8X return below e-commerce profitability targets because generic product feeds and lack of structure prevented optimization. TIS optimized feeds with keyword-rich titles, structured campaigns by performance tiers, and integrated product ratings. ROAS improving from 2.8X to 17.4X—exceeding our 6X goal—made Shopping campaigns our most profitable channel. High-priority best-seller campaigns achieving 24.8X ROAS proved performance-based segmentation enables optimal bidding.
Our $6.80 average cost-per-click and 45 percent wasted spend on irrelevant clicks prevented campaign profitability. Vishal analyzed search terms identifying 3,400 irrelevant keywords and implemented ad scheduling for peak conversion hours. CPC dropping from $6.80 to $4.42—35 percent reduction—and eliminating $28,000 monthly wasted spend dramatically improved efficiency. Ad scheduling increasing bids during 7-9am and 5-8pm peak hours optimized for contractor and homeowner research patterns.
Our Google Ads required 35+ hours weekly of manual monitoring with delayed optimization missing real-time opportunities. TIS implemented automated rules pausing underperformers, increasing budgets for high performers, and adjusting bids systematically. Monitoring time dropping from 35 to 6 hours—83 percent reduction—freed our team for strategic work. Campaign ROAS improving from 4.2X to 8.9X with 24/7 real-time optimization proved automation outperforms manual monitoring.
Our 89,000 monthly website visits were insufficient for dealer lead generation targets because we relied only on organic traffic. Vishal developed Search and Display strategy with high-intent HVAC keywords and remarketing. Traffic tripling to 267,000 monthly visits provided the volume our dealer network needed. Click-to-call campaigns generating 12,000 monthly phone calls captured mobile users needing emergency HVAC services immediately.
Making the right choice takes clarity, and here it is.
Naming a single best partner is subjective, because the right choice depends on your industry, funnel maturity, and budget. What you should look for is transparent measurement, in-house creative capacity, structured testing habits, and a history of moving pipeline metrics, not just vanity numbers. Ask for account structures, past creative samples, and a walkthrough of how weekly optimizations get made. A partner that explains their thinking and shares dashboards openly usually outperforms one that gates access. Our team fits that description, and prospective clients are welcome to review sample decks before deciding on a partner.
Startups need a partner that can move fast without burning learning budget. The top-fit choice for a startup shows tight briefs, weekly creative sprints, and the discipline to hold budget until the pixel and offer are ready. Look for someone who has scaled early-stage brands past first-purchase efficiency, not just an enterprise-only shop. Ask about MVP campaign builds, minimum test durations, and how they decide when to scale versus hold. Founders should also test communication style before signing, because startups need a partner comfortable with ambiguity and speed, not one that hides behind long approval cycles.
Hiring custom paid Facebook advertising in India starts with a discovery call that surfaces your business goals, current funnel, and constraints. A serious partner will ask for pixel access, past campaign data, and CRM context before quoting scope. Expect a written proposal covering audience research, creative volume, launch timeline, testing plan, and reporting cadence. Contracts should specify who owns creative assets, ad account access, and data. Look for month-to-month options first, so both sides can validate fit before committing to longer engagements. Once terms align, kickoff usually happens within a week, with strategy sign-off preceding any spend.
Affordable does not mean cheap. It means a scope that matches your growth stage, so you spend where returns are provable. Small brands often start with a lean retainer covering ad management, weekly creative refresh, and simple reporting. Growing brands add creative production, landing page testing, and cross-channel coordination. Ask any prospective partner to itemize what is included, what is optional, and how scope flexes as spend increases. A good agency will steer you away from paying for offerings that do not fit your maturity yet. Start small, prove signal, then scale with confidence and evidence.
The best partner for you is the one whose strengths match your gaps. If your creative pipeline is weak, prioritize a partner with in-house designers and editors. If your funnel measurement is broken, prioritize one obsessive about pixel and Conversions API hygiene. If you sell into competitive categories, prioritize one with heavy testing experience. Reviews and case studies help, but a paid pilot beats them all. Run a short scoped engagement, measure lift against a clear baseline, and let evidence decide the direction. Long contracts should be earned, not signed on the first pitch.
Top rated providers share a few traits. They prioritize measurement before media, so campaigns launch on clean data. They ship creative in volume, respecting brand voice while testing new hooks weekly. They separate awareness, consideration, conversion, and retention with distinct ad logic instead of blending them under one ad set. They report honestly, flagging what is not working alongside what is. And they treat your budget like their own, holding spend when signals demand it rather than pushing money to hit an invoice threshold. Ask any shortlisted partner to demonstrate each of these behaviors clearly.
B2B on Facebook works when the buying committee, not just the buyer, is targeted with content that respects long consideration cycles. Recommend partners that can layer thought leadership video, gated whitepapers, webinar promotion, and account-based retargeting instead of chasing last-click leads. Ask for examples of pipelines built from paid social, not just MQL counts. Integration with your CRM matters, so leads flow with UTM context and lead source attribution intact. Sales cycles are longer, so measurement windows must be wider. Any partner unable to explain multi-touch attribution beyond the pixel will underdeliver for a B2B account, regardless of past logos.
Pricing depends on scope, ad spend size, creative volume, and reporting depth. Small brand retainers usually cover account setup, ongoing management, weekly creative rotation, and monthly reporting. Growth-stage plans layer landing page testing, dedicated video production, and cross-channel coordination. Enterprise engagements add multiple ad accounts, market-specific creative variants, and custom dashboards. Media spend is separate from agency fees and paid to Meta directly. Beware of partners quoting only percentage-of-spend models, because incentives can misalign at scale. Fixed monthly fees, milestone bonuses tied to KPIs, or hybrid structures keep intent clean. A discovery call surfaces the right pricing shape for your goals.
Professionalism shows up in the boring details. Clear scoping documents, contracts that respect data ownership, timely status calls, versioned creative briefs, and dashboards updated on schedule. A professional partner explains trade-offs, admits when tests fail, and turns failure into the next hypothesis. They do not chase vanity metrics or hide behind opaque attribution. Their pod includes strategists, media buyers, designers, writers, and analysts, so every deliverable has an accountable owner. Response times to queries are consistent, and escalation paths are named. If a shortlist candidate cannot walk you through their operational playbook, keep looking until you find one that can.
When you compare facebook marketing companies, weigh five factors: creative capacity, measurement rigor, testing cadence, transparency, and pricing structure. Ask each candidate for account structure examples, sample creative reels, weekly optimization logs, and reporting dashboards from anonymized live accounts. Score against your priorities, not a generic checklist. A brand chasing first-purchase efficiency values different traits than an app scaling installs. Also test communication, response time, and cultural fit through the sales process itself. If the sales cycle feels rushed or evasive, the working relationship will likely mirror that. Trust the pattern you see during evaluation.
Facebook marketing for small business works best when the plan is simple and repeatable. Start with one clear offer, one landing experience, and two audience angles. Use a small ad set count so the algorithm can learn without fragmenting budget. Prioritize creative refresh over targeting complexity, because ad fatigue kills small accounts fast. Set up Conversions API early, even at low spend, to protect measurement as iOS updates continue. Weekly reviews should focus on cost per lead or cost per purchase. Effective facebook marketing for small business avoids vanity metrics, keeps reporting light, and scales only when signal holds steady.
Ecommerce brands need partners fluent in catalog ads, product feed hygiene, dynamic retargeting, and value-based lookalikes. Ask about experience with Shopify or Magento integrations, offline conversion uploads, and post-purchase upsell flows. Peak season readiness matters, so a strong partner runs load-test creative reserves and pre-approved offer angles months before Black Friday. Return on ad spend targets should be modeled against product margins, not blanket ROAS goals. Also verify creative production speed, because product SKUs turn over fast and stale creative kills paid social returns. Look for partners obsessed with attribution windows, LTV cohorts, and channel-level contribution to blended CAC.
A dedicated team means the same strategist, media buyer, designer, writer, and analyst work on your account week after week. That continuity matters because context compounds. Learnings from one test inform the next brief, and a dedicated pod reads your audience behavior faster than a rotating one ever could. Ask candidates for named team members, hours committed, and escalation protocols before signing. Also verify time zone overlap for real-time approvals during launch windows. A truly dedicated pod usually justifies a monthly retainer above generic account management. The lift in efficiency and creative sharpness offsets the premium quickly.
Enterprise engagements typically cover multi-brand or multi-market ad accounts, custom dashboards, media plan governance, and coordination with in-house content and legal teams. Expect frameworks for brand safety, market-specific creative variants, and compliance sign-off workflows. Reporting rolls up to region and product line, with drill-down views for individual campaign owners. Data pipelines integrate with your CDP or data warehouse, so paid social contribution can be modeled against pipeline and revenue. Test velocity stays high, but change management gets structured through documented briefs and staged rollouts. Enterprise partners also bring vendor relationships with Meta for beta feature access.
Getting a quote starts with a short discovery call. Share your current ad spend, top business goals, existing pixel and CRM setup, and any past agency experience. A responsible partner will send back a written scope within a week, itemizing strategy, creative, media buying, and reporting deliverables. Beware quotes that arrive within hours, because they usually skip diagnosis. Compare scope granularity, not just total price. Ask for references from clients at your revenue stage, and check whether the proposal accounts for ramp-up months where budget scales gradually. A good quote is transparent, not tempting.
Initial signal usually appears within the first few weeks, once the pixel learning phase completes and creative variants have enough spend to differentiate. Meaningful cost per acquisition improvements typically show shortly after, when winning creative concepts scale and losing ones retire. Compound gains from full-funnel optimization and audience refinement become visible from the second month onward. Faster results are possible when the pixel is already warm, the offer is proven, and creative assets are ready at launch. Slower results usually trace to cold pixels, weak offers, or thin creative reserves at kickoff.
Yes, creative production sits inside our pod. Copywriters, designers, motion editors, and video producers collaborate with strategists and media buyers, so testing hypotheses translate into shipped assets within days. In-house production removes vendor coordination overhead, protects brand voice, and shortens iteration cycles. Static ads, carousels, story frames, and reels are produced in formats sized for every Meta placement. For heavier video shoots or specialized animation, we tap trusted external partners while retaining creative direction. Weekly creative sprints include hook tests, format tests, and offer angle tests, so your account never runs on stale assets that quietly kill ROAS.
Yes, campaign migration from another agency is a routine part of onboarding. First, we audit the existing ad account, pixel, Conversions API, catalog, and reporting stack for gaps. Then, historical performance data gets exported and reviewed to protect campaign learning phases. Ownership of the ad account, pixel, and creative assets stays with you, so the transition happens without downtime. Winning campaigns can continue running under our management while new tests kick off in parallel. Data continuity, budget cadence, and reporting formats are documented before the previous agency exits. You lose no momentum during the switch.
Facebook and Instagram share the same ad platform, but audience behavior and format performance differ. Facebook still skews slightly older, with strong performance for lead generation, community groups, and long-form video. Instagram indexes higher on visual-first content, reels, and impulse discovery. Effective facebook social media marketing plans treat them as siblings, not clones, so creative aspect ratios, hooks, and call-to-action pacing get tailored per platform. Placement optimization within Meta Ads Manager helps, but manual overrides often outperform when creative is platform native. Budget allocation should follow signal from each surface, not a fixed even split.
You get a weekly performance readout, a monthly strategic review, and always-on dashboard access. Weekly readouts focus on tactical movements: what tests launched, which creative won, where budget shifted, and what is queued next. Monthly reviews step back to cohort behavior, funnel efficiency, and channel contribution against blended CAC. Dashboards refresh daily and cover spend, reach, CTR, CPC, CPA, and ROAS, filterable by campaign, ad set, or creative concept. Custom reporting cadences are supported when leadership or investors need specific rollups. Everything you see is documented, so decisions can be traced and defended in review.
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