Facebook has emerged as a bang-up, powerful, and effective marketing tool for businesses, no matter what the business’ size is. Believe it or not, your Facebook page serves as the second website of your brand as it gives the people a chance to go through the services and products that you have to offer as well as learn more about your business.
In Facebook Ads, the right audience can be targeted by behaviours, interests, demographics, connections, age ranges, languages, or locations. That means it allows us to dig pretty deep with these targeting capabilities whilst getting rid of the out-of-market clickers.
Facebook advertising is budget-friendly as here we can set a daily or lifetime budget. Also, we can easily increase or decrease it at any time. However, with a professional Facebook ad agency in India, we can escape from wasting precious money and time to gain more sales.
Advertising on Facebook is one of the most effective ways that build brands whilst making sure that more people are aware of that brand. And showcasing any brand to people browsing Facebook helps them to remember that particular brand.
This is a powerful way with which we can find new people that are more likely to convert or purchase on our website because Facebook determines who is most likely to be the perfect audience for our business with this feature.
At TIS, we create Facebook Page likes ads that showcase our client’s Facebook pages and encourage the target audiences to like the page. And, if the targeted user has one or more friends who have already liked the advertised page then, the user will see that these of our friends like the page.
Our Facebook post engagement ads drive more engagement on every individual post while expanding its original reach. This helps the advertiser generate more activity on their posts as well as get more organic followers quickly by offering them the kinds of posts they’ll see more.
We, being the best Facebook ads company in India, create the website traffic ads that are designed to drive people to our client’s website or app . So, the businesses which are targeting website traffic, these ads will help them redirect their targeted audiences to their landing page or an app.
The Facebook App Install ads are simple ads that take the user to the Google Play Store or App Store. We create & manage the app install ads that will be shown in the user’s timeline whilst offering them a direct invite for the installation of our client’s app.
Facebook shopping ads being a form of dynamic advertising allows marketers to showcase a variety of their products to a wide audience. Counted among the best Facebook Ad agencies in India, the TIS team creates & manages the best Facebook shopping ads to showcase the best products of our clients in front of the target audience.
Facebook lead ads are equipped with a very new feature where people can simply tap on the ad and a form pre-populated with their Facebook contact information will be there to send to the advertiser. So, the advertisers can get the information they want, and it has generated a qualified lead for their business.
Since its inception, Facebook has grown a staggering user base, which means, it has more than 1.5 billion users. So, you as a businessman have 1.5 billion new avenues for your business. Moreover, being the most favourite of all social media platforms, Facebook caters to you with ample of business promotion and marketing opportunities with many more options to explore.
At TIS, we have worked with numerous brands and provided them with a lot of business opportunities through Facebook Ads. So, by hiring our Facebook ads professionals, you can create exponential profits for your business at marginal costs. Moreover, promoting at Facebook will get you increased customer loyalty as well as it will widespread the targeting of the audience and new customer data sets.
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No matter how big or small your business, Facebook ads can help you reach out to new customers and make sales faster. They provide an easy way to promote your products and services while delivering an effective return on investment (ROI). However, before you start advertising on Facebook, it is important to understand what they are and how they work to get the most out of them. Here we will cover everything you need to know about Facebook ads and how they can benefit your business.
1) Reach a massive audience
With over 2 billion monthly active users, Facebook allows you to reach a massive audience with your ads. And because people use the platform to connect with friends and family, follow brands and consume content, they’re more likely to see and engage with your ads.
2) Alignment with Both B2C & B2B Businesses
Facebook ads can be a great asset for businesses of all types, whether selling products or services to consumers (B2C) or other businesses (B2B). With the recent updates from Facebook, there are many more opportunities than ever before. You now have access to Lookalike Audiences, Custom Audiences, and conversion pixels that make your ads even more targeted and effective. Plus, with Facebook Ads Manager, you can optimize your campaign with less time spent on manual tasks like bidding and budgeting.
3) Full-Funnel Targeting with Multiple Forms of Engagement
Facebook offers full-funnel targeting capabilities, which means you can target users at every stage of the funnel, from awareness to consideration to conversion. With multiple forms of engagement (video, image, carousel, lead gen etc.), you can reach your target audience in various ways. And because Facebook has such a large user base, you are sure to reach your target market.
4) Complete Audience Transparency
One of the great things about advertising on Facebook is that you have complete transparency into who your audience is. You can target them by age, gender, interests, and behaviors. This allows you to create highly-targeted ad campaigns more likely to convert.
5) Psychographic Targeting
One of the best things about Facebook ads is that you can target your audience very specifically. For example, you can target people based on their interests, demographics, and behavior. This allows you to create targeted ads that are more likely to succeed.
6) Competitor Targeting
You can target your competitors’ customers with Facebook ads. This allows you to specifically target people interested in your competitor’s offers but may not be aware of your business. This type of targeting can be extremely effective in acquiring new customers.
7) Variety of Ad Formats
Facebook offers a variety of ad formats to choose from, so you can find the perfect way to showcase your products or services. You can target your ads to a specific audience, which helps ensure that your message is seen by people who are most likely to be interested in what you have to say.
8) Drive Traffic Directly to Your Site
One of the great things about advertising on Facebook is that you can drive traffic directly to your website. This is especially beneficial if you are selling a product or service, as you can send potential customers straight to your sales page. Plus, with Facebook’s targeting options, you can ensure that your ads are being seen by people who are most likely to be interested in what you offer.
9) Get Measurable Performance
Facebook ads are a great way to reach out to potential customers on the world’s largest social network. And, with over 2 billion active users, that’s a lot of people you could be reaching! You can target your audience by age group, location, and interests. Because it’s so easy to measure performance and see which ad performed best, you’ll know what types of posts work best for your business. There’s also no need to worry about developing your own creative content: Facebook has some great templates that will help you get started with your campaign in minutes.
10) Keep Your Existing Audience Engaged
Facebook ads are a great way to keep your existing audience engaged. By targeting your ads to people who have already liked your Page, you can ensure that your message gets through to people who are interested in what you have to say. Plus, you can use Facebook Insights to track your ads’ performance and make changes accordingly.
Facebook advertising can be tricky to get right, especially if you are new to the platform and aren’t sure how to optimize your ads for maximum effectiveness and return on investment (ROI). But Facebook ads shouldn’t be a mystery—here are some tried-and-true tactics that will get you off to the best possible start with Facebook ads.
Build a Facebook ads funnel
You need to create a sales funnel to get the most out of your Facebook advertising budget. By mapping out your potential customers’ steps from awareness to purchase, you can create targeted ads that guide them through the buyer’s journey.
Get more mileage from existing content
By targeting your audience and using the right keywords, you can ensure that your content is seen by more people who are interested in what you have to say. Here are some tips to help you get started
Add more unique creative assets
As a small business owner, you know that every dollar counts regarding advertising. That’s why you can’t afford to waste your money on ads that don’t perform. One way to avoid this is by using more unique creative assets in your campaigns. We recommend using at least five images and ten ad headlines per campaign so you can test which creative assets are most effective. Experiment with different images, ad copy, and video length; then narrow down the winners based on which creatives are getting the best response and conversion rates (e.g., clicks or conversions).
Use Facebook’s dynamic features
Using Facebook’s dynamic features, you can create ads that are more relevant to your target audience and likely result in higher ROI. For example, if you are a retailer targeting women between the ages of 25-35, then have an ad specifically targeted at those people rather than showing up on their newsfeed. When you use demographic targeting like this, it ensures your ad is seen by the right person, not someone who isn’t interested in what you’re offering.
Update your landing page
Your landing page is the first thing potential customers will see when they click on your ad, so it is important to make a good impression. Focus on the simplicity and clarity of your messaging, with clear calls-to-action (CTAs) at the top of the page. A great idea is to create different versions of your landing pages based on what people are searching for: for example, if someone types in business coaching, create a page that showcases exactly what you offer and has calls to action to get more information or schedule an appointment.
Turn on campaign budget optimization
Start by turning on campaign budget optimization (CBO). CBO is an automated tool that will help optimize your ad delivery to get the most out of your budget. It analyzes how often ads are being shown and sets a daily limit, which can be adjusted manually if needed. With this setting, it’s not uncommon to see campaigns increase up to 15%.
Know the best bid strategy
One of the most important things you can do when optimizing your Facebook ads is to choose the right bid strategy. The three main bid strategies are cost-per-click (CPC), cost-per-impression (CPM), and cost-per-acquisition (CPA). CPC is great if you want people to take a specific action on your site or mobile app, such as clicking on a link or downloading an app. CPA advertising works best for advertisers who want to target an audience more likely to complete the desired goal. CPM advertising is good if you want people to see an ad multiple times but don’t care whether they click on it.
Find your top ad placements
Start by evaluating your current ad placements and looking for opportunities to improve. Consider testing different ad types in each placement to see what performs best. Keep an eye on your click-through rate (CTR) and cost-per-click (CPC) to optimize your campaigns for maximum ROI. Finally, ensure you track conversions to measure your Facebook ads’ success accurately.
Discover your best top-of-funnel audiences
If you want to find your best top-of-funnel audiences on Facebook, start by thinking about who your ideal customer is. Consider what demographics, interests, and behaviors make someone a good fit for your product or service. Once you have a good idea of who your target customer is, create a detailed buyer persona. Use this buyer persona to target your Facebook ads accordingly.
Remarket to engaged audiences
One way to optimize your Facebook ads is to remarket to engaged audiences. By targeting people who have already shown an interest in your product or service, you can increase the chances that they will convert. Plus, remarketing helps keep your brand top of mind, so when a customer is ready to make a purchase, they will think of you first.
If you are using Facebook ads to advertise your business, you might be making some mistakes you aren’t even aware of. Facebook ads are powerful tools that can help grow your business, but people make some common mistakes with them, particularly when creating campaigns and ad sets that don’t do the job they’re supposed to do. Here are some common mistakes people make with their Facebook ads.
Not using the right objective
One of the most common mistakes people make when creating a Facebook ad is not using the right objective. There are different objectives to choose from, and each one is meant for a different purpose. For example, if you want people to click on your ad and go to your website, you would use the Website Clicks objective. If you want people to download your app, you will use the App Installs objective.
Not knowing what their target market wants
One of the most common mistakes people make when creating a Facebook ad is not knowing what their target market wants. It’s important to take the time to research your target market and understand what they are looking for before creating an ad. Otherwise, you risk wasting money on ads that no one will click on.
Irrelevant images and copy
One of the most common mistakes people make when creating a Facebook ad is using irrelevant images and copy. Your ad should be attention-grabbing and relevant to your target audience. Otherwise, you risk losing their interest (and money).
Not tracking ads in detail
One of the most common mistakes people make when running Facebook ads is not tracking their ads in detail. Without detailed tracking, you can’t know which ads are performing well and which ones aren’t. This can lead to wasted money on ads that aren’t working and missed opportunities to improve your ad campaigns.
Not A/B testing ads
If you’re not A/B testing your ads, you’re missing out on a crucial step in the optimization process. By not testing, you could leave money on the table and lose out on your competition.
Not changing campaign based on performance
One of the most common mistakes people make when running Facebook ads is not changing their campaign based on performance. Just because something worked well once doesn’t mean it will always work that way. Keep an eye on your ad’s metrics and make changes accordingly.
Relying on CTRs as success metrics
You’re missing the big picture if you’re only looking at your click-through rate (CTR) as a success metric for your Facebook ads. CTRs are important, but they don’t tell the whole story. A high CTR can be a good thing, but it doesn’t necessarily mean that your ad is performing well. A high CTR can sometimes signal that something is wrong with your ad.
Ignoring advanced options, like conversion optimizer and audience insights
One of the most common mistakes people make when creating a Facebook ad is ignoring the available advanced options. Conversion optimizer and audience insights are two powerful tools that can help you get the most out of your ad spend. by not utilizing them, you’re missing out on valuable data that could help you improve your results.
Not being consistent with ads
One of the most common mistakes people make regarding Facebook ads is not being consistent with their ad campaigns. It’s important to keep your ads fresh and relevant. Otherwise, people will start to tune them out. Additionally, you should ensure that your ad copy and imagery are cohesive and match the overall tone of your brand.
Giving up too soon
One of the most common mistakes people make regarding Facebook Ads is giving up too soon. They create an ad, maybe run it for a day or two, and then give up when they don’t see results immediately. They don’t realize that it takes time for an ad to ramp up and start performing well. If you give up too soon, you will never give your ad a chance to succeed.
If you are trying to grow your business with Facebook Ads but are on the fence about hiring a Facebook ad agency in India to help you, it’s time to reconsider! Here are some reasons why you should hire a Facebook Ads agency in India for your business today:
1) Ad Agencies Offer Experience and Expertise
If you are not an experienced digital marketer, working with a Facebook ad company in India can give you access to a team of experts who know how to create and optimize effective Facebook Ads. They will also be up-to-date on the latest changes to the platform, so you can be confident that your ads are compliant and running smoothly.
2) Ad Agencies Offer Targeted Audiences
One of the main reasons you should hire a Facebook ads agency in India is because they have access to targeted audiences that you may not be able to reach on your own. They know how to target specific demographics, interests, and even locations. This way, you can be sure that your ad reaches the right people.
3) Ad Agencies Take Away the Headache of Managing Multiple Campaigns
Hiring a Facebook ad agency in India to manage your Facebook Ads will take away the headache of managing multiple campaigns. This way, you can focus on other aspects of your business. Most agencies will even allow you to sign up with them and only charge you if they make a sale. With this pricing model, it’s easy to see why more and more businesses are turning to ad agencies for their Facebook Ads needs.
4) Ad Agencies Deliver Great ROI
If you are looking to get the most out of your advertising budget, hiring a Facebook ads expert in India is a great way to do it. They have access to all sorts of targeting tools that you may not know about and will be able to create an effective campaign with them. With so many people using Facebook, it is no wonder that ad agencies are one of the best ways to reach them. They will have access to all sorts of ad formats, and they will be able to create personalized campaigns for your business and target audiences based on age group, gender, location, and more.
5) Ad Agencies Are the Best Experts in Ads Analytics
Ad agencies are experts in ad analytics and can help you understand your target audience better. Facebook Ad agencies in India can also help you create more effective ads to reach your target audience. Additionally, ad agencies can track the performance of your ads and provide you with valuable insights. Hiring a Facebook ad expert in India will also save time and allow you to focus on other aspects of your business.
6) Ad Agencies Offer Different Online Advertising Solutions
Digital marketing agencies offer a suite of services that can be used to create an effective online advertising campaign. This includes everything from market research and target audience analysis to creating ad copy and designing landing pages. Working with a Facebook ads expert in India can create a comprehensive plan that takes advantage of all the latest digital marketing trends.
7) Ad Agencies Have the Infrastructure to Manage Your Account Efficiently
When you work with an ad agency, you have access to a team of experienced professionals managing Facebook advertising accounts. This team can help you set up your Facebook ad account, create ads, track results, and make necessary changes to optimize your campaigns. working with an ad agency can save you time and ensure your campaigns are run efficiently.
8) The Quality of Work Is Higher When an Agency Takes Over Account Management
When you hire an agency to manage your Facebook Ads account, you can expect a higher quality of work. Agencies have the experience and knowledge to create successful campaigns. They have access to data and insights you may not access. They can focus on your campaign full-time, which means they can devote more time and resources to achieving your goals.
9) Working with an agency makes it easier to meet your goals with online advertising campaigns
If you want to grow your business with online advertising, working with Facebook ad agencies in India can help you meet your goals. Agencies are experts in the field and can provide personalized services tailored to your needs. They will work closely with you to ensure that your campaign reaches the right audience on social media. And they will monitor and report on how well it’s performing so that you don’t have to worry about it!
TIS is a full-service digital marketing agency, which means we have a team of experts who can help you with every aspect of your Facebook Ads campaign. We have been in business for over 15 years and have worked with over 1500+ clients, so we know all about creating successful campaigns.
If you are looking for results, trust the experts at TIS to provide them. We don’t just offer services to create and run Facebook Ads campaigns; we also offer social media management across platforms, website and mobile app development, graphic design, search engine optimization (SEO), online reputation management, marketing automation, salesforce consulting, email marketing, and more. We help businesses use Facebook advertising as an integral part of their online marketing strategy.
You can ensure maximum RoI for your Facebook ads campaign by working with a company with an expert and certified team. TIS is a Facebook ads company with a team of certified experts who will work with you to create a campaign that targets your audience and drives results. The team also knows the latest marketing strategies, so they will be able to help you make educated decisions on your campaigns. When you work with TIS India, we are confident that you will get more value from every dollar spent on Facebook advertising.
There are a few ways to track your campaign results. The first is to use the Facebook Ads Insights tool. This tool allows you to see your ads’ performance and make changes accordingly. You can also use Google Analytics to track your campaign results. To do this, you will need to create a custom URL for your ad that includes campaign tracking parameters. Finally, you can ask people who click on your ad to fill out a contact form or survey. This will give you valuable feedback about your campaign.
Yes, we create email marketing campaigns that can help you reach your target audience and promote your brand. Our team of Email experts will work with you to create a campaign that fits your needs and budget. We will also track your campaign’s results so we can make adjustments as needed.
TIS takes our clients’ privacy and security very seriously. We understand that some businesses may be hesitant to work with a Facebook Ads company because they worry about sharing their information. However, we assure you that we take every precaution to protect our client’s data. We sign NDAs with all our clients to ensure their information remains confidential. We also have a strict internal policy against sharing client information with any third party. You can rest assured that your information is safe with us.
There is no pre-defined answer to this question since it depends on your business goals, budget, and several other factors. However, we can say that our team will work with you to create a custom ad campaign that fits your needs and budget. Plus, we offer a free consultation so you can get an idea of what working with us would be like.