With a reach of more than 80% of internet users, Google is the world's largest and most powerful network. It is also a proven medium for reaching target customers on Google at the right time. Through our Google Ads management services, we help you reach the audience who is interested in your products or services.
With one dashboard, you can keep track of all your campaigns and measure their performance. And by integrating Google Ads and Analytics, you will be able to figure out what marketing strategies are working for your store.
As a result of people searching for the product or service that you offer, search engine traffic is considered to be the most potential traffic. This, therefore, enables you to increase your online business's revenue and leads using Google Ads.
Within one day after a Google Ad is published, you can start seeing results instantly, even when the ad has just been approved. Additionally, you can find more potential keywords for organic marketing by using Google Ads.
Through PPC targeting options, you have the ability to reach both: Those who have never heard of your brand and those who are already familiar with it as you get many options to expand your reach.
A search network campaign is the most important ad campaign for businesses to drive revenue and leads. The team at TIS, our certified Google ad specialists, monitors the progress of your search network advertising campaigns and adjusts bids, ads, and keywords accordingly to reflect the traffic that will engage most positively with your content.
The reach of display network campaigns is broad, so you can use them to build brand awareness and promote your products simultaneously. However, display network advertising can be lucrative for your business if you work with professionals. Display campaigns at TIS facilitate brand awareness, product consideration, and action among potential customers.
Your e-commerce products can be advertised at the top of search engine results pages using shopping ads. And it is Google Shopping Ads or Google Product Listing Ads that are the most commonly used platform for shopping ads. Getting more sales, revenue and ROI is what we strive to achieve when we set up and optimize shopping ads.
Ads on the Google Display Network that are responsive automatically adjust their size, appearance, and format to fit the available spaces. At TIS, Our expertise lies in creating responsive display ad campaigns and monitoring, optimizing, and analyzing their performance. Sign up for our Google Ads Service to get a professionally designed ad campaign.
We at TIS have accumulated vast experience with App Install Campaigns over the past several years. Thus, we have managed Universal App Campaigns, run ads directly on the App Store on iOS, and run ads directly on the Play Store on Android. In addition, a hand-picked network of our quality publishers helps you increase the number of installs on your app.
Our clients benefit from our sales-driven landing page design and optimization services, which rank us among the top Google Ads management agency. Our team handles everything for you, whether creating/designing new landing pages or keeping track of all the statistics related to your landing page.
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If you’re using Google Ads to advertise your business, you might not be seeing the results you’d hoped for. To ensure that Google Ads are performing at their full potential, check out these tips to optimize Google Ads services in your industry for maximum ROI.
1) Narrow down your target keywords
You can start by brainstorming a list of keywords that are relevant to your business. Then, use Google’s Keyword Planner tool to get more ideas and see how often people search for these terms. Once you have a comprehensive list of keywords, it’s time to create your ad groups. If you need assistance, you can contact Google ads experts, like TIS.
2) Maximize website traffic
You can do your research to maximize website traffic, as keyword research is essential for on-page optimization. Utilize negative keywords that can help you filter out unqualified traffic and focus your budget on relevant searchers. You can also use ad extensions that provide additional information about your product or service and can help improve your click-through rate. You should also try different ad copy, bid strategies, and targeting options to see what works best for your business.
3) Use your budget strategically
No matter your budget, you can still make the most of your Google Ads campaign and see a healthy return on your investment. The key is to use your money strategically by targeting campaigns at specific groups of people who are likely to convert. You also want to avoid bidding wars that may occur when bidding against other advertisers or companies with higher budgets than yours.
4) Make your ads easy to scan and understand
5) Avoid click fraud
Click fraud is a serious problem that can waste your ad budget and damage your brand. Click fraud happens when someone clicks on an ad to raise the cost of advertising. It’s important to have strict terms with Google or other advertising providers so that they’ll only charge you for the number of clicks that resulted in purchases, leads, or sign-ups from your ads – never for impressions alone. You also want to ensure that your campaign budgets are managed properly so that costs don’t go through the roof due to this fraudulent activity.
6) Integrate SEO into your overall strategy
As a business owner, you’re always looking for ways to optimize your return on investment (ROI). When it comes to your digital marketing strategy, there are a lot of moving parts. But you could miss out on valuable leads and conversions if you’re not incorporating search engine optimization (SEO) into your overall plan.
7) Set up Ad extensions
Ad extensions are a great way to improve your ad’s click-through rate and overall performance. There are three types of ad extensions: Sitelinks, Structured Snippets, and Callouts. Structured snippets allow you to include additional text in your ads’ headline or description fields, such as phone numbers or addresses. Callouts provide an extra lot where you can create a specific callout message up to 30 characters long that appears with your ads but is not visible on the SERP.
8) Bid based on intent, not just keywords.
You have probably heard that you should bid on keywords relevant to your product or service. But if you want to get the most out of your Google Ads budget, you need to take it one step further and bid on keywords that signal intent. For example, if a person types cash loans near me into Google Search Engine, they likely have an immediate need for a loan. So if you see this type of keyword in your search queries report, but it isn’t currently in your ad group, add it as soon as possible.
9) Don’t forget mobile search optimization.
According to StatCounter, over 51% of internet users accessed the internet from mobile devices in 2021. This number will only continue to grow as more and more people ditch their desktop computers in favour of mobile devices. Therefore, optimising your website for smartphone search is essential to ensure that as many people see your Google Ads as possible.
10) Just because you see results doesn’t mean they are positive. Evaluate them closely.
Google Ads can be an effective way to generate leads for your business. But just because you see results doesn’t mean they are positive. So evaluate your results closely to ensure you get the most bang for your buck.
Google ads are one of the most effective ways to promote your business online and make money. However, if you don’t know what you’re doing, you can easily make mistakes that cost you time and money. Luckily, there are ways to minimize these mistakes so that your ad campaigns aren’t just another Google waste of time and money. Here are some most common errors in Google Ads, as well as tips on fixing them so you can get the most out of your advertising dollars.
1: The headline is too general
Your headline is the first thing potential customers will see, so making a stellar first impression is imperative. Unfortunately, a general headline like Google Ads doesn’t tell the reader what they can expect from your blog post and doesn’t help you stand out from the competition. Instead, try something more specific and actionable.
2: Keywords are irrelevant to landing page content
Suppose your keywords are relevant to what your target audience is searching for, but your landing page content does not apply to those keywords. In that case, you’ll have difficulty converting visitors into customers. Ensure your keywords and landing page content are closely related to improving your chances of conversion.
3: No value proposition is offered on the landing page
If you’re not offering your visitors something of value on your landing page, they’re likely to click away and never come back. Make sure your landing page includes a strong value proposition that tells visitors what you have to offer and why they should care.
4: Inconsistent experience across devices and platforms
Google Ads is a powerful tool that can help you reach your target audience no matter where they are. However, if your ads are inconsistent across devices and platforms, you could lose out on potential customers. For example, mobile-only advertisers might miss out on desktop searchers, while desktop-only advertisers might miss mobile searchers. Therefore, it would be best to consider how each device/platform displays your ad when optimizing for clicks.
5: Not enough keywords for your ad group
One of the most common mistakes in Google Ads is not having enough keywords for your ad group. This can lead to your ads not being shown as often as they could be and can result in lower Quality Scores. Be sure to include a few keyword variations that are closely related so you don’t miss out on potential impressions.
6: Too many keywords in an ad group
One of the most common mistakes in Google Ads is adding too many keywords to an ad group. This can result in your ads being shown for irrelevant searches, leading to a poor click-through rate and wasted spending. The recommended keywords per ad group vary depending on your industry and competitiveness. Still, you’ve gone overboard if you have more than 10 to 15 keywords. The solution? Work through each keyword one by one and decide whether it needs its ad group or not—if it doesn’t, delete it from the old ad group and create a new one with just that keyword.
7: You’re bidding on broad match terms
Broad match is the default match type in Google Ads and allows your ad to show for a wide variety of searches that include your broad match keywords. However, this also means that your ad may show for irrelevant searches, leading to wasted spending and low-quality traffic.
8: Overlapping ad groups with similar or identical keywords
If you are running into issues with your Google Ad campaigns, you may make one of these common mistakes. Overlapping ad groups with similar or identical keywords is a mistake that can cost you time and money. Here’s how to fix it
9: Your keyword bids are too low
You will not appear in search results if you’re not bidding enough on your keywords. That means you’re missing out on potential customers actively searching for businesses like yours. But how much should you bid? There’s no easy answer, but setting your bids at the median cost-per-click (CPC) for your industry is a logical starting point. You can find this information in the Keyword Planner tool within Google Ads.
10: Your click-through rate is too low.
If your click-through rate is low, people are seeing your ad but not clicking on it. There are a few possible reasons for this:
If you’re starting with your business or have been around for some time but haven’t done anything with Google Ads, chances are you have no idea what it is and how it can benefit your business. If that’s the case, you need to read this post about hiring a Google Ads expert for your business! We have some reasons to show you why this could be one of your best decisions. So keep reading to learn more!
1) It saves your time
You’re busy. You have a business to run. The last thing you want to do is spend your valuable time managing your Google Ads account. A Google Ads expert can take care of everything for you, so you can focus on what you do best.
2) Experts help in planning your marketing strategy
As the world of online marketing evolves, it’s becoming more and more essential to have a solid plan before you start spending money on ads. A Google Ads expert can help you create a campaign to reach your target audience and get them to take action.
3) A Google Ads pro will save you money:
When it comes to advertising, the only way to make money is through the campaign’s conversion rate. If you manage your campaign with a low conversion rate, then all that work was for nothing, and all that wasted budget went into thin air.
4) Keep track of monthly trends
Google Ads is constantly changing and evolving, so it’s essential to have someone on your team who is an expert and can keep track of the latest trends. You don’t want to risk not utilizing new features or improving your ROI because you are unsure of what changes are being made. It may also be necessary to hire a Google Ads professional if you’re starting with PPC advertising and need some help getting started.
5) Get guidance on improving conversion rates
Google Ads is an effective way to reach new customers, but it can take time to set up and manage a campaign effectively. A Google Ads expert can help you set up and optimize your campaigns to get the most out of your advertising spend.
6) Correct mistakes faster than if you did it yourself
If you are running a business, you know that time is money. And when it comes to your Google Ads account, making mistakes can cost you both time and money. With the help of a certified Google Ads expert from a Google Ads Agency, not only will they be able to save you time by correcting your mistakes faster than if you did it yourself, but they will also be able to take care of anything new before it becomes an issue in the first place. With this assistance and oversight, you will have more peace of mind knowing everything is being handled properly.
Google Ads are a big decision, and you want to ensure your business is working with a reliable company that provides the best possible service and results. Here are seven reasons why TIS is the top Google Ads Management Agency:
With all these benefits, it is no wonder that we are recognized as one of India’s best Google Ads Management Agencies!
The TIS team is made up of experienced and certified Google Ads professionals. Our experience ranges from working with small businesses to large enterprises. In order to make the most of your Google Ads investment, we have a deep understanding of how it works.
All new clients receive a free consultation. Our team will schedule a meeting with you to discuss your goals, budget, and any other concerns you may have. You will then receive a customized plan tailored to your needs.
Yes, we do sign NDAs. The purpose of this is to protect your intellectual property and ideas. It is important to us that you feel comfortable sharing your ideas with us. We also want to ensure we can deliver on our promises.
When it comes to ensuring maximum ROI from Google Ad campaigns, several factors play a role. We at TIS have a team of experienced online marketers who have a deep understanding of Google Ads and can assist you in creating a targeted and effective campaign for your business.
The amount you pay per click depends on how competitive your keyword is. You set a daily budget, and you are only charged when someone clicks on your ad (or watches your video ad).