LinkedIn ads are very effective, whether you see them from a social perspective or a PPC perspective. And, this makes them an effective way of promoting your business. So, if you also want to generate qualified leads or make more sales whilst building a solid foundation of LinkedIn advertising for your business. Then, we can help you achieve it all.
One of the most enchanting benefits of the LinkedIn Ad Manager is that it has six different options of LinkedIn ads, which differ in positioning, and purpose. And the advantage of LinkedIn Ads Manager is that we can always update our campaign to a different ad type depending upon the business objectives.
LinkedIn offers audience targeting by occupation, job title, and other parameters. Also, the LinkedIn Business Manager platform is very appropriate when it comes to targeting the audience by special interests, just like other social media platforms advertising because this is a focused way of promotion that gives better results.
No matter, if a business owner is looking to connect with other marketers, or CEOs, or other people across industry verticals, they can find them on LinkedIn, and showcasing their product or service is beneficial as it shall generate interest in the prospective customers and help in receiving feedback from diversely skilled people using LinkedIn.
Targeting the right professional demographics which match your target audience is an opportunity for every business to gain high-quality leads. And therefore, LinkedIn Ads Manager is a powerful platform for generating B2B qualified leads as well as to increase sales and build connections.
LinkedIn text ads are more like the search ads we find on search engine platforms like Google or Bing, which means the LinkedIn text ads operate on a familiar pay-per-click or impression basis. These are featured in the sidebar as a basic text block with a headline, next to a company’s logo. Being among the best LinkedIn Ads agencies, we create the best LinkedIn text ads that generate immediate results.
The LinkedIn sponsored content ads include a single image, carousel image, and video ads, which can be shown to current LinkedIn Page followers, as well as to other LinkedIn members who fit the audience criteria that we have defined while creating a Sponsored Content campaign. Get the best LinkedIn sponsored content ads campaign management executed by certified LinkedIn ads consultants.
LinkedIn followers increase ads engage the prospects with ads that are automatically personalized to them. These ads encourage the members to follow the company’s LinkedIn or Showcase Page. And, as we already mentioned that these ads are tailored to each member so they feature the particular user’s profile photo next to your company’s logo along with their first name and your company name in the ad copy.
The LinkedIn InMail ads messages are delivered to the prospect’s LinkedIn Messaging Inbox whenever they are active. That means you should focus on how your target audience could benefit from the conversation. Don’t bother yourself, TIS certified LinkedIn ad experts are here to help you as we understand the right messaging structure that could help you yield the best results from your LinkedIn Ad Campaigns.
The website visits ads campaigns are created when the sole purpose of advertising on LinkedIn is to attract visitors to a particular website. The website visit ad formats are text ads, sponsored content, dynamic ads, and sponsored InMail ads. Get your target audience to visit your website with the help of certified LinkedIn Ads consultants from the best LinkedIn advertising company.
LinkedIn Lead Ads are useful when an advertiser wants to capture quality leads using the lead form. So, when users click on an ad then, a lead generation form opens which has the pre-filled data from their LinkedIn profile itself. The lead generation ad formats are sponsored content and sponsored InMail ads.
Did you know that around 80% of all B2B social media leads come from LinkedIn, and the best part is that the customers who come from LinkedIn already have researched your brand and are aware of your company and products or services? So, there are high chances of converting those prospects to customers. Moreover, with the vast number of decision-makers on this outstanding professional platform, the LinkedIn paid ads offer you the best chance of turning an interested individual into a long-term business client.
And guess what, having one of our certified Linkedin Ads experts assigned to you means your business will always be at the forefront of Linkedin advertising as it is our job to stay on the pulse. Therefore, with everything from strategy creation to campaign analysis, the best LinkedIn advertising agencies help brands achieve their LinkedIn objective no matter what their goal be. It can be to generate leads, drive website traffic, or build brand awareness; we are here to help with everything.
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LinkedIn is one of the internet’s most widely used social media sites, but that doesn’t mean you should treat it as if it’s just another Facebook or Twitter profile. LinkedIn isn’t just another way to stay in touch with old friends or co-workers — it’s also an excellent social media platform for business owners who want to advertise their products and services to other business owners, many of whom already have their budgets allocated to LinkedIn ads management due to their success in the platform in past years. Here are the top benefits of LinkedIn advertising for your business.
LinkedIn allows you to reach a specific audience with a paid ad that could ultimately become a customer. LinkedIn’s audience is your professional network which can reach nearly 500 million people and, if used correctly, can provide a competitive advantage over other advertising channels. The top benefit of advertising on LinkedIn is the targeted and incredible reach it offers to your business.
Promote Your Products and Services
LinkedIn advertising campaigns can help you promote your products and services to a targeted audience, generating increased visibility and more significant lead generation. You may have the best product in the world, but if nobody knows about it, your business won’t thrive. When advertising on LinkedIn, a professional LinkedIn advertising agency like TIS can take care of all the messaging (copywriting and content) so that you only need to supply an image and create your ad.
Measurable Results Increase Over Time
As more people search on the platform, your ads will start to appear in their feed more often and deliver new business opportunities. Plus, after a certain point your ad spend will increase its effectiveness exponentially. The power is in the performance metrics so make sure you’re taking these into account when analyzing your data. Keep tweaking and improving because as time goes by, there’s even more potential waiting to be unlocked.
Account-based Promoting Campaigns
You can advertise your business to a targeted set of customers on LinkedIn by creating an account-based campaign. Account-based advertising campaigns allow you to:
Make a Variety of LinkedIn Promotions
LinkedIn is an all-in-one networking and job-hunting platform that offers its users a variety of advertising services. Whether you want to promote your business or find employees, there are a variety of creative ways to get your message out there. One benefit of LinkedIn advertising is that the company has over 500 million members! Promoting on this platform will ensure that you reach a large number
Generate Quality Leads
LinkedIn ads managers let you target your ideal customer based on demographic information and the connections that they have with other professionals in your industry. This is an effective strategy because the people you are targeting are more likely to be interested in what you have to offer, which is what makes them qualified leads.
Lead gen forms allow for seamless conversions
One great way to generate more leads is by creating Lead Generation Forms. These allow people to fill out the form with their contact information and their questions, which then convert them into a lead that you can follow up with. A conversion happens when someone either fills out your form, registers for an event, or downloads a digital asset from your site.
You get high value targets
LinkedIn is a great place to find potential customers. LinkedIn gives you access to higher value targets like educated and high-income earners, who are more likely to be interested in your product or service than people on other social media sites. They have a real need; they have money and they’re all over the site looking for what you offer.
Are you ready to become the next LinkedIn advertising success story? That’s great! You’re sure to find that this platform has plenty of marketing potential if you take the time to learn how it works and leverage its unique features. In fact, LinkedIn can be an excellent way to build your brand and increase your visibility, traffic, and sales. But if you want to see results from your investment in paid ads, you’ll have to develop a solid strategy from the beginning. Here are some tips for using LinkedIn advertising to achieve maximum ROI (return on investment):
Plan video content based on your objective
Planning content for a video about an important point can be useful. Try focusing on an individual in your industry and follow their business from the beginning to the end. In addition, interviewing a person who is knowledgeable on the topic is a good way to provide valuable information while educating your audience at the same time. This style of video content will grab people’s attention because it feels like you are talking directly to them and what they have going on in their life/business.
Use image ads
Using image ads is an easy way to create a visual message for your campaign. Upload images that accurately represent the content of your ads and keep in mind that you have up to 8 lines of text you can use to craft your message for specific audiences. After selecting the type of ad, be sure to optimize it by picking a compelling copy and using a graphic image that will catch someone’s eye.
Create trending & native content
The key to having a successful campaign is to create content that will attract readers who might not otherwise click on an ad. Write original posts, share relevant articles and images, and respond to other users in your niche. Other important factors are designing ads with great CTAs, keeping ads up-to-date with fresh content as often as possible, and testing different versions of the same ad to see which ones perform best.
Tell a story with your copy
In order to be successful, your business needs to be about more than just products or services; it needs a narrative. The story is the foundation of how you position your brand in a way that resonates with people and why they should care. Understanding how to tell this story will help you reach your ultimate goal– maximum RoI with LinkedIn advertising.
Test and optimize your videos
When testing and optimizing your videos, think about these points:
– Test: Try different versions of your video and optimize the one that works best. Do this by testing various lengths, call to actions, content, and on different devices.
– Optimize: Identify what part of your video is working and make sure it’s in all your videos. Start by identifying any unclear parts or facts that need to be emphasized. Also remember to optimize for device type (PC vs. mobile) and target audience (male vs. female). If you are targeting a specific age group, make sure your content matches their needs.
Finally, don’t forget to measure every aspect of how well your video is performing with a KPI like views per day!
Build trust first, then ask for contact information
If you want to connect with potential customers, start by building trust. Once people feel confident in you, they’ll be more willing to provide their contact information. You should also provide a clear call-to-action for your ad so that it’s obvious what people should do next. Be specific about the next step and make it easy for them to act on it.
Helpful, informative and entertaining content
– Conduct competitive research to learn what your target audience is looking for on a daily basis.
– Use photos, videos and infographics to increase interest in your content.
– Determine what products and services you want to promote and find the best channels to market them, such as blog posts, articles or social media.
– Keep an eye on results by reviewing metrics like clickthrough rates and conversions over time.
Optimize your content for mobile.
Your content should be mobile-optimized for the best possible results. In today’s world, many of your readers will be consuming your content on a mobile device or tablet, so it’s important to design for and build in responsiveness for optimal user experience.
Retargeting enables you to serve ads to people who have visited your website, without having to pay for those clicks. If someone visits your site and leaves without buying anything, you can continue showing them the same ads, because they’ve already expressed interest in your product. However, this form of advertising is not necessarily suited for all industries.
While many businesses are using LinkedIn as a platform to connect with other companies, professionals, and recruiters, there are still plenty of others who have not yet figured out how to use the network to their benefit. Here are some best practices of running LinkedIn ad campaign:
Create your LinkedIn ad campaign.
If you want your LinkedIn ad campaign to be successful, it’s important that your copy and creative work together. After all, you’re trying to tell a story that speaks directly to your target audience. It should start with a compelling headline in the form of an attention-grabbing question or statement that makes readers feel compelled enough to scroll down and read more. Your ad’s body copy should follow up on the headline and share real facts about the product or service that appeals to the reader.
Set your LinkedIn ad campaign objective.
LinkedIn ad campaigns can be highly effective in reaching a specific target audience. While running an ad campaign on LinkedIn, it is important to establish the objective and ensure your campaign goals are aligned with that objective. Setting your LinkedIn ad campaign objectives is the first step towards ensuring your success.
Designate your LinkedIn ad audience.
It’s important to choose your audience carefully. If you aren’t sure which is the best option for you, it’s a good idea to get in touch with your LinkedIn account representative who can help you decide. If your goal is conversion, such as selling a product or service, the first thing you need to do is figure out which LinkedIn ads management will be most appropriate for what your company offers.
Decide on your LinkedIn ad format.
You have to decide on your LinkedIn ad format. You have the choice of promoting posts, products, events, or get updates about what you’re doing. Your business is unique and so should be your approach. There are a lot of different formats to use with LinkedIn ads management and this post will go over them all in detail so that you can make an informed decision as well as set up a plan for success!
Choose your LinkedIn ad placement.
LinkedIn is a great platform for developing new connections and targeting your ideal audience. An important part of the process is determining which ad placement works best for you, so that you can set up an effective campaign.
Set your ad budget and schedule.
LinkedIn doesn’t give you a lot of options for how much to spend on your ads, but there are two things that you can control: (1) the time period, and (2) the ad schedule.
Don’t forget conversion tracking.
To measure the effectiveness of your campaign, it’s important to set goals for yourself. You should decide what success means before you start your campaign and use conversion tracking on social media platforms like Facebook, Twitter, and LinkedIn. It’s also a good idea to always create ads with a specific goal in mind.
Build your LinkedIn ad.
Setting up your first ad campaign is relatively straightforward. Just head over to the Ads tab, select which type of ad you want (we recommend choosing InVideo), then click Create Ad. In the form that pops up, enter your title and description of the video you’re creating, then fill in the URL for your video on YouTube or elsewhere.
Here are LinkedIn campaign management mistakes you need to know about, so you can make sure your company’s LinkedIn marketing efforts are more effective and efficient.
Not having specific content ideas
Whether you are an in-house team or an agency working with a client, without a content strategy for your content marketing campaign, the data that LinkedIn provides about when your content is viewed and shared will be useless. This can be exacerbated if you’re just trying to create content that has mass appeal.
Remember: Your audience and target demographic are unique; therefore, a large piece of the messaging and brand story may not have general relevancy.
Using the wrong targeting
A mistake I often see people make with LinkedIn is using the wrong targeting. When you set up your advertising, it’s important to be as specific as possible. For example, if you want someone in New York who is over 60 and makes more than $75k a year and has at least three years of experience in IT , that should be one segment. If you just have one general segment for all ages, or don’t specify enough criteria like occupation or education level, then your ad might show to people who aren’t really qualified or interested in what you’re offering. So, when setting up campaigns on LinkedIn, try to get as specific as possible so that your ads are reaching their target audience.
Not setting clear KPIs
One of the biggest mistakes many make is not setting clear KPIs for the campaign. Setting clear metrics can make it easier to evaluate whether your investment in social media campaigns is worth it or not. It’s important that you have both short-term and long-term goals, so you know when a campaign has been successful.
No naming structure for your campaigns
No campaign should have more than 50% of its audience targeting. Audience overlaps increases bounce rates, which in turn decreases your engagement rate. If a campaign has too many interests being targeted, it’s a sign that you’re not quite on the right track yet. Along with audience targeting, geotargeting is an important tactic for LinkedIn campaigns.
Setting unrealistic expectations
Businesses often try to jump on social media too quickly, and are disappointed when they don’t see the quick success they had hoped for. This is because those who are making changes in social media marketing don’t have the proper experience. What a business owner needs is a professional who can strategize campaigns that will produce ROI, not someone who likes their profile picture on Facebook. If you’re trying to make an impact with your company’s social media profile, you need one thing before anything else: experience.
Choosing the wrong ad format for your objective
One of the most common mistakes with LinkedIn is choosing the wrong ad format for your objective. Too often, people spend all their money on Sponsored Updates when they’re really trying to find new hires. With Sponsored Updates, you can’t measure how many people clicked through and applied. To get those results, you need to be using InMail messages or Job Board ads instead.
Treating all social media outlets equally
Many people have the misconception that social media marketing is the same thing across all channels. Social media marketers know this isn’t true and focus their efforts where they are most likely to achieve their goals. For example, Instagram has 80% of users between 18-29 and 62% between 12-17. This is a demographic with purchasing power which makes it a smarter platform for promotion in comparison to LinkedIn.
Setting no daily budget
Setting a daily budget is crucial for you so that you can have better control of the money you spend on your campaign. If you do not set a daily budget, your ad campaign may cost more than your product or service is worth.
Running campaigns that are too short
There are two ways this can happen: you don’t know what your conversion rate is, or you are not setting an adequate goal. The first of these will have you quitting the campaign prematurely without knowing if it was successful; the second will have you setting a low goal so that no matter how well it goes, it’s still considered a failure. The first thing any business should do when they start a campaign is set up goals and try to get past them as quickly as possible.
Launching a campaign with automated bid
Relying solely on an automated bid means that you have no control over the budget allotted for your campaign. This may result in ads being shown constantly and reaching your target audience less frequently than desired. Making adjustments based on specific times of day and days of the week can help increase reach without increasing your advertising spend.
Here are some reasons why you should use a professional LinkedIn advertising service to connect with customers and grow your business.
They have expertise
A professional advertising service provider like TIS will help you meet your goals and grow your brand. They have expertise with the platform and their advice is invaluable in deciding where and how to spend your money on advertising. Furthermore, if you’re not willing to advertise on every social media channel out there, you may want to look into hiring an agency that can do it for you.
You’re hiring a collective of knowledge
With professional services, you can hire a collective knowledge at one place. For example, at TIS, we pride ourselves on being your single-point of contact for all of your marketing needs. Our team consists of specialists with a wide range of knowledge and skills in all aspects of the marketing and advertising process. From marketing consultants who are knowledgeable about generating a powerful message, graphic designers who can create cutting-edge logos and materials, writers who produce content that helps brands stand out online, PR experts who can cultivate key relationships and influencers in the industry.
You get you more reach
The reason many use LinkedIn ad campaign management services is because they want the ad to appear in front of as many people as possible, and this will depend on who they are targeting. As you pay for your ads you can specify your target group. This ensures that only the relevant audience will see your message, meaning it has the maximum chance of reaching its desired goal.
Advanced Demographic Targeting
With demographic targeting, businesses can upload information such as their geographic location, gender, age-range and industry and Facebook will then suggest which individuals in the specified target audience may be interested in the company’s products or services. Companies can also use other data points to do demographic targeting such as education level and household income. With this method of targeting people on Facebook, businesses are able to more easily reach specific demographics that they may not have been able to otherwise
Using a professional can add creativity to your ad. Further, they know how to target your potential customers better than you ever could, and keep them engaged in your company even when they aren’t in the market for your services. They can also provide insights into the kind of people most receptive to your advertisements and can help change or improve your company’s image so that they don’t clash with the ad content.
Advanced Analytics Reporting
Agencies help you in advanced analytics reporting. LinkedIn provides excellent data on your network’s behaviors, and they want you to explore it. Get in on the game and take advantage of advanced analytics reporting features like Goal Tracking, Lead Reporting, Customized Audiences, and Invitation Reports. As you track these metrics for things like time spent viewing or clicking ads for particular products or offers, you’ll be able to see which ones resonate most with your audience.
The Ability to Scale Campaigns
Professional services will allow you to scale your campaign, reaching more potential customers in less time. They also know the importance of adjusting bids and budgets in order to maximize advertising ROI.
They use smart strategies
These professional services will give you access to some of the most sophisticated digital marketing techniques, like laser-targeted messaging, detailed analytics, and eye-catching ads. The professionals at one of these services have invested years in honing their skills and using cutting-edge technology, so you can depend on them for smarter strategies that’ll work harder for your business.
LinkedIn Business Manager is an incredible business tool to use if you want to get your business on the map and make it visible to potential customers and business partners across the globe. But what are the best ways to use this tool, and how can you get started? In this guide, we’ll give you a great introduction to LinkedIn Business Manager and show you what you can do with it. You’ll have the basics down in no time, so why not get started today?
Designate a Business Manager Admin
Signing up for Business Manager will give you complete control over your account, including the ability to send messages, read data from a customer’s phone number or email address, as well as follow and unfollow connections. First, take some time to designate a Business Manager Admin by clicking ‘Manage this Account’ in the top right-hand corner of your home page. Next, log into your new account and fill out a complete profile with professional information and contact details like phone number and mailing address.
Plan Your Business Manager Structure
As you start to build your connections and use LinkedIn ad manager, you’ll need to set up a plan. Your best bet is to set up a hierarchy in which all of your contacts are organized. The following structure is an example of how your contacts can be grouped:
An example hierarchy would include the following groups: Friends, Family, Business Contacts and then Companies. Within each group they could be sorted further into subgroups based on their relevance to that group.
Create a Business Manager
The first step is to create a LinkedIn Business Manager on your account. If you don’t have one yet, follow these steps:
Invite Team Members
LinkedIn Business Manager can help you reach your product’s broader audience. This helps you establish relationships outside your company, get feedback on your products, and more. That way, when you’re ready to sell, you’ll have a pool of people ready to buy! First, invite members of your team. Then add the profiles of any partners or businesses you are collaborating with. Next, it’s time to upload products and services offered by the company as well as establish prices for them.
Link Pages to Business Manager
You can create a profile on LinkedIn without starting a business. What we’re talking about here is how to set up your company, marketing, sales and service teams so that they are connected to each other and show up on your public profile, so that you’re found by potential customers with the right message when they search for what you do.
Add Ad Accounts to Business Manager
Ad accounts are an essential part of the growth strategy for many brands on the market today. Running ad campaigns can be time-consuming and difficult to execute if you don’t have the right tools to manage them. The new Ad account section in LinkedIn’s Ad Manager allows you to create, track, and optimize ad campaigns all from your desktop or mobile device. There is no need to use multiple platforms for your advertising efforts!
Share Matched Audiences in Business Manager
Matched Audiences in Business Manager is one of the first features you’ll see when you sign in. Matched Audiences allows you to create a specific audience that will show up when people visit your profile on the social network.
Manage Team Members in Business Manager
Once you have created your company profile and then click on Manage Team Members in the left-hand navigation, each team member will have a detailed view of their information. They can be added to any role, including different levels of ownership.
Collaborate With Outside Partners and Stakeholders in a Business Manager
LinkedIn helps you stay connected with the people, companies, and opportunities that matter to you most. If you’re not using LinkedIn, it’s time to start. Today we’re going to go over how to set up a profile so that you can use your network to grow your business.
At TIS, we are a leading company specializing in LinkedIn advertising services. We take care of every aspect of your LinkedIn paid campaign to ensure that it is designed to appeal to your target audience while still producing the desired results.
Our team has helped hundreds of companies around the world reach their goals. Our experts guide you through how to utilize best the power of LinkedIn Ads, whichever is more appropriate for your business. We’ll ensure that all of your ads appear at the top, so you only have one click away from becoming a customer! Our proven track record and customer service allow you to invest with confidence knowing your money is well spent on a dedicated team who will work tirelessly for you.
TIS has a flexible pricing plan model for every business. We can create a plan to meet your specific needs, depending on how many impressions you’re aiming for and how much time you want to spend managing the ads. Get in touch with us today to know more about our pricing plans!
Yes, we offer a free trial that can be customized for the customer’s needs. This allows the customer to explore our advertising platform and its features. They may decide they do not want to continue with us at any time during the free trial. We don’t require anything of the customer continuingly, so as long as they make their decision before their designated trial end date, they won’t have any obligation to pay.
No, your personal profile will not be affected by the campaign. All promoted posts on LinkedIn are marked as Sponsored Content which lets your followers know that you have paid to promote that post. If a follower would like to share your content with their connections, they can do so without endorsing you personally.
Yes, you can get help with the copy for your ad! We have experts ready to ensure you find a really practical, compelling headline for your post. You might also want to use an eye-catching image that grabs attention.
Yes, you can upgrade or downgrade your package at any time. The only thing that won’t be transferred over is the remaining budget. You will get to use the new budget amount for the remainder of your campaign, but any unused budget on the higher-priced plan will be lost.