Last Updated On May 04, 2023

Salesforce Revolutionizing Healthcare- Salesforce Health Cloud

Salesforce Revolutionizing Healthcare- Salesforce Health Cloud
By Team TIS

How does technology affect the way in which patients receive care? With its innovative cloud-based platform Salesforce is revolutionizing the healthcare industry with cloud-based platforms. Using this solution, healthcare providers can implement more efficient operations, deliver personalized care, improve patient outcomes, and enhance patient satisfaction. 

In this blog, we will present a glimpse of what this powerful technology can do to transform the way patient care functions in the healthcare sector.

“In the healthcare industry, Salesforce performs more than just providing technology, they are a true partner that helps to improve patient care and outcomes.”

A brief overview of the Salesforce Health Cloud

In Salesforce Health Cloud, you can manage interactions between doctors and patients as well as record-keeping for these interactions. 

As a result of this software, a wide range of information from a number of sources is brought together into one place so that you can get an accurate picture of the patient, both clinically and non-clinically (for example, visit records, a medical condition, history data, current medications, personal communication preferences and tests performed among others). Using this method, a patient can receive attention that is more intimate, quick, and personalized.

As well as being able to contact and communicate with staff, patients can also utilize this platform at any time and from any device to reach out to them. Also, the platform includes answers to FAQs as well as allows the patient to fill out documents and forms before their procedure starts.

All data managed by this platform is protected, making its operations reliable and secure. With the Health Cloud, users, and healthcare experts can reach out to all the patient information as soon as it is available such as medical histories and upcoming health checkups, and much more.

Using Salesforce Health Cloud will give you a 360° understanding of your patient’s health, giving you a holistic view of their overall care. In addition to providing a centralized view of patient information, the Health Cloud also provides a view of previous visit interaction history and medicinal records. 

In addition, this information can be viewed by payers, medical technicians, pharmacies, and other members of the healthcare team.

Using Health Cloud, it is possible for a tailored communication to be established between the patient and the linked health service provider. Not only does it benefit healthcare professionals, but also patients as it allows them to communicate with their care team through digital means. This allows them to better manage their health.  

This platform is a powerful and secure solution specially designed and developed to adhere to the needs of the healthcare industry. Patients are more likely to achieve their health goals when they can access personal healthcare services which are effective and helps healthcare businesses improve their client satisfaction.

Salesforce Health Cloud can be used for a variety of purposes including acting as an organization’s central hub of digital information and letting them manage their patient data more easily.

As a result, they are able to improve coordination among their employees and better their workflow. In addition to flexibility, this platform has also been designed in a way that it can be tailored to meet the unique needs of every organization too. 

Also, there are a lot of other benefits related with this product such as scalability and ease of interaction with other Salesforce applications.

How does the Health Cloud function?

With the use of advanced technology Salesforce built a system that makes a holistic view of the relationship between doctor, hospital, and patient by using Salesforce Healthcare CRM (Customer Relationship Management).

It offers an integrated system that allows you to manage, organize and access your prior treatments, medications, medical history, and health plans, etc. This all can be done from a single platform.

Therefore, it is possible to replace paper medical records with an intelligent solution which is legally approved and which can be integrated into all areas involved in medical treatment as opposed to the traditional way that is printed on paper and stored in files.  

It is important to point out that this system is not only useful for doctors but also for patients who can have easy access to documents that can be helpful in their medical treatment.

The content on the system will be stored on the cloud so it will be possible to access the system from anywhere and at any time as long as there is an internet connection available.  

Further, Health Cloud can allow the collection of statistics and new targeted actions based on a large amount of patient information. There are many benefits that can be found with the Health Cloud, such as the benefit of being able to collect important patient information from a lot of health systems on one screen if a pandemic occurs.

This was also the case with the recent covid pandemic we experienced.

Salesforce Health Cloud: What it offers?

Healthcare and life sciences enterprises of every shape and size use Salesforce Health Cloud. From the first point of contact to medical billing which includes payers, providers, pharmaceutical firms, medical device manufacturers, and healthcare systems.

In addition to tracking patient itineraries and detecting gaps in healthcare, the Salesforce CRM for Healthcare is capable of coordinating post-acute care, building care plans, and scalability of care management.

Moreover, because of the cloud patients can form networks and connect to treatment faster than they would be able to without it. As a result, all parties involved in the care of a patient are able to access, view, and make use of critical patient data, which has been centralized.

Different channels are available for accessing patient information during the onboarding and acquisition process.

With Salesforce Health Cloud, patients’ health can be monitored to ensure that they are progressing toward their goals. This can be done by using customized data and relevant messaging, such as monitoring the response of a patient to different medications and other treatments since it is a platform that focuses more on interactions than records.

The Health Cloud at a basic level is a medically focused platform built for the Salesforce platform. It enables the following actions:  

  • Patient acquisition
  • Campaigns targeting patients
  • Managing patient engagement and contact
  • Outreach and recruitment of doctors
  • Assessments and surveys of patients
  • Managing and administering care plans
  • Categorization of patients by risk

Health Cloud features

1. In order to ensure that each patient receives enough attention, medical experts provide individualized services to each patient. The patient is able to receive assistance throughout the entire program.

A company needs to be present at every point of contact from the first point of acquisition to the end of the project to satisfy the requirements of the client.

Salesforce Health Cloud is a unified platform that provides a comprehensive picture of the patient without having to worry about inconsistency, data silos or security gray areas.

In the cloud, all actions are centralized for everyone to have access to the same data and be able to run the same applications on the same platform. In order to improve the efficiency of the service it also proves to be beneficial to have an overview of the patient population.  

2. If a patient is experiencing any health concern a simple and customized care plan can be created based on the needs of the patient in order to address those concerns and provide the best solution possible.

In Salesforce Health Cloud you can easily and efficiently enroll patients in care plans and be sure that they receive the care they need.

In addition to improving service quality, this also reduces the cost of operating the business.  

3. To provide the most effective healthcare services, it is important for healthcare providers to ensure that they have an overall view of all their patients.

This is in addition to the individual patient view. It takes just a few clicks for you to get detailed information about your current health status, the history of your appointments, your medical history, the medication you have been taking, and other relevant facts about you. 

4. Salesforce Health Cloud ensures that patients are always in touch with their doctors. The Salesforce community also provides current health advice for the benefit of patients and medical staff. 

As a result, patients feel more confident and open with their healthcare provider.  

5. Using this platform, you will have access to all tasks and goals related to various treatment plans, whether they are related to electronic health records (EHRs). This may result in a much more efficient management of health records.  

The EHR or in-house clinical systems can also be integrated with the platform to bring together all patient-related data. The company’s services will be more efficient as a result.  

6. As a patient progresses through the healthcare journey, Salesforce Health Cloud offers individualized interactions across long and short-term channels, including email and phone. 

By using a portal, medical staff can respond to a patient’s needs in real-time.  

7. In order to optimize sales for medical equipment manufacturers this cloud is widely used because it produces significant insights, centralizes data, and allows job automation across various devices.

Detailed treatment projections, analytics, and insights can be provided to medical staff for each contract. Treatment is thus effectively accelerated.  

8. The creation of customized patient programs by medical technology companies may help patients receive optimal healthcare. Using cross-channel communication, digital consent and guided program registrations, management is able to address individual needs. 

Health Cloud Benefits-

With the Salesforce Health Cloud, you’ll be able to manage your patient interactions, deliver a better patient experience, and design a system that is user-friendly. This CRM solution focuses on care management and patient experience.

As a result, the platform has been designed in a way to meet these needs in the best way possible. Some of the advantages of using this platform are listed below: 

  • It is possible to reduce mistakes and automate activities easily by using dashboards that are smoothly usable.  
  • It is possible for patients to view their complete health history on one page, as well as their contact information, their insurance plan, current health concerns, and their prescription. 
  • A lot of data is collected including medical devices, wearables, sleep habits, glucose levels and physical activity, and much more.
  • Depending on the patient’s condition, age, drug type, or any other factor, it is possible to classify the patient. As a result of this, Salesforce Health Cloud is able to deliver valuable and relevant insights to its customers.
  • Even in some cases, it may keep a check on how patients choose to engage in treatment and therapy. It might also gauge why they decide to stop using treatments if it happens. It is possible to use the data collected to design innovative solutions in order to achieve better results in the future.
  • A number of charts and color-coding techniques used by Health Cloud make it easier for customers to use the information provided by the service by making it more accessible and easy for them to understand.

Today’s healthcare clients are expecting every interaction to be seamless and tailored to their specific needs. It is possible to provide this type of experience using the Salesforce Health Cloud. A unified platform will enable patients and members to have a more personalized experience as well as improve processes in the process of receiving healthcare.

Taking advantage of the cloud solution as well as the advanced technology used, it has become possible to provide virtual healthcare services to patients. 

With the use of Salesforce Healthcare Services, medicine is undergoing a major transformation by utilizing their true benefits while maintaining the highest level of quality.

The Health Cloud in addition to all of these features can also be customized further through a variety of apps. Consequently, this CRM can be tailored to fit the needs of businesses of different types, making it a powerful and customizable tool. In addition to complying with HIPAA regulations, it is also GDPR compliant.

FAQs:

1. What are the benefits of Salesforce Health Cloud for patients?

Salesforce Health Cloud provides detailed patient profiles based on the individual characteristics of every patient. 

Using this information, companies could then ensure that all patients are provided with the care that best suits their needs from appointment preferences to communication preferences so that they are taken care of in the best way possible.

Many medical firms are frequently overburdened with the number of patients they treat or care for. It is here where Salesforce Patient Management steps into the picture by providing patient care individualized to each individual even when caring for hundreds of patients every week. 

By doing this Salesforce is able to provide a more personalized experience for each individual patient allowing them to receive better care.  

2. How can care management be supported by Salesforce Healthcare Services?

Personalized care is provided to each patient according to their specific needs. Custom care plans can be created using the Salesforce CRM for Healthcare

By using data aggregation technologies, providers can gain valuable insights into patient groups.
In this way, patients are treated based on their unique circumstances and medical histories in order to receive the best treatment possible. 

Salesforce Health Cloud provides an easy way to share data and exchange vital information in addition to improving visibility and communication within the healthcare team. 

3. Would Salesforce Service Cloud be able to integrate with Salesforce Health Cloud?

It is possible to integrate Salesforce Service Cloud with Salesforce Health Cloud in order to enjoy the full advantage of the strengths of both platforms. 

Thanks to integration individual patient situations can be handled faster, more reliably, and more efficiently due to the improved level of organization. With the help of integration between Health Cloud and Service Cloud, it is possible to simplify all services so that the correct cases can be sent to the right specialists, resulting in smooth operation. 

In addition to the advanced features such as automated case assignment, service consoles, case entry, knowledge bases, etc several other features are provided so that patients can be categorized based on their individual needs.  

4. Who can use Salesforce Health Cloud?

It is a great solution for healthcare organizations looking to efficiently set up a small customer service team. 

In order to improve healthcare coordination and increase patient retention and sales Salesforce Health Cloud offers a variety of features such as placing each customer at the center of the health system, which enables a better customer experience.

In order to maximize the impact of life sciences programs, enrollment, and management systems can play a major role in improving outcomes. 

 

About the Author:

Nandini Pathak is the author of this blog, with an area of expertise in technology. Uniquely blending her legal background to create engaging content. An avid dog lover, her warmth and empathy enrich her writing style. Nandini’s passion for learning and SEO proficiency ensure her work stays relevant and visible. This makes her an impactful content creator who seamlessly integrates personal passions with professional expertise in the technology domain.

By Team TIS
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