You might have several years of blogging experience but the only obstacle that never lets us perfect the art of SEO is its ever-evolving nature. Sticking true to Darwin’s Theory of Evolution, SEO evolutions and the uninterrupted introduction of new algorithms may easily frustrate an SEO practitioner. But the fact is that all the changes are done in favor of not only readers and audiences but SEO specialists as well.
Now, there are fewer elements that define SEO strategy. Also, you don’t need to pour sums of money to bring your website to the first page. All you need is technique and a true understanding of modern SEO strategy attributes defined here.
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There are three key elements to focus on for devising your modern SEO strategies. These include an analytical approach, content that makes search engines happy, and digital socializing. Although we need to optimize our websites on all search engines our primary focus should be on Google as it is the most used search engine worldwide.
Gone are the days when the success of your SEO strategy was defined with keywords. It was undoubtedly quite easy to produce and measure keyword-based content, putting keywords in meta and checking keyword density to escape search engine crawlers. Today, search engines prefer quality content which;
But there are still some substantial elements that can be used to measure the success of your SEO strategy. Here are the elements.
Instead of 350 to 500 words article, search engines specifically Google prefer 2000+ words article.
Google analyzes the quality of the information in your articles with the factor of relativity. It is defined as how much the article body relates to the topic. Search engines check relativity with the use of words. For example, black is a color and Black is a clothing brand. If you use related keywords like color, color psychology, and color meaning in your article, Google will optimize it for ‘color niche’. If you use related keywords like clothing, dress code, elegant dresses, and party wear, Google will optimize it for ‘clothing and brand niche’.
Using simple language and breaking your content into pieces (headings) makes it readable and understandable. There are two ways to make your content more sharable:
Storytelling, references, hype creation, and scene-setting are some techniques to make your content more interesting. Remember that fancy language only make the content less interesting, and confusing, and deviates from the theme.
From marketing to driving more people to your website, social media has become the global eye candy. In general terms, digital or internet socializing refers to communicating with your friends and families through the internet. Celebrities and businesses use it to connect with fans and customers. Internet socializing for SEO is a mixture of personal and business-oriented social networking.
In this type, we convert visitors into customers and followers by adding value to your communication strategy on social media. In return, they read your content and share it on social media i.e. improving readability and sharing. But why is this important?
A few years ago, people used to make business accounts to promote their websites on social media by posting links. It was a type of random communication i.e. random people commenting on your post. The modern type is personalized communication on social networking sites. Previously, Google used to track the number of comments and shares on your website. Now Google tracks the number of times your brand name or website is individually typed in its search bar or on social networking sites. Popularity, branding, and advertising decide the page rank of your website or blog.
Here is a quick look at the step-by-step process of establishing a brand-oriented social network.
1. Create a group, page, or community.
2. Make it a brand by giving it a unique theme. For example, Aunty Acid is a popular brand on Facebook that also runs different websites and shares content. But the specialty of this page is immediate and individualized responsiveness to every comment.
3. Make your brand popular by advertising it. You can also use email marketing techniques but an easier way is to pay a few dollars to social networking sites similar to the way you used to pay for backlinks. Social networks are the new backlinks.
4. Create interesting content on your website and share it with your social networks. People clicking on the links will be driven to your website. Don’t forget to promote to add call-to-share.
5. Tag random people from your page in posts. It adds value.
6. Individually reply to all the commentators.
7. Stay in touch with them.
Establishing social networks and creating interesting content is beneficial only if you successfully end up with 100% ROI or more. For analytically generating a Return on Investment, here are some techniques.
This article says what SEO is all about and how to use it to the best of your benefit. In a nutshell, modern SEO strategies are more user-oriented than SEO practitioner oriented. For your bright SEO future, make sure to adapt to these strategies today.
For more information on SEO for beginners, intermediates, or even experts, we have all the interesting knowledge for you. Hire SEO experts from TIS today to improve the performance of your online business with our modern and well-versed SEO strategies.