Customer interaction with brands has undergone a fundamental change in recent years. Modern attributes of long term customer- brand relationships are empathy, personalization, convenience, and the use of digital technology.
What are organizations doing to cope with these challenges and provide seamless experiences for their users?
Essentially, the answer lies in the planning and implementing of digital transformation on the right platform in a strategic and systematic manner.
There is only one way to solve the problem, and that is to develop applications quickly, and the “Salesforce Lightning System” is a great tool when it comes to CRM software.
The Salesforce Lightning experience enables enterprises to be more efficient, faster, and more innovative by allowing them to maintain simplicity, innovation and design at the same time.
It’s going to tell you all about Salesforce Lightning, its features, and how different users can use it. Finally, you will be able to understand why your business needs to move from Salesforce Classic to Salesforce Lightning.
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In order to simplify various business processes, Salesforce Lightning is an innovative platform that empowers users with the ability to manage their CRM platform and user experience (UX) in a new and improved way.
The Lightning user interface was introduced by Salesforce in 2015 and has become the default interface for all Salesforce corporations. With its unique design, more productive tools, and artificial intelligence capabilities, Lightning can simplify your business processes and help you achieve your goals.
It is possible to build applications that are personalized and responsive, using the Lightning Component-based framework without coding, while still delivering useful and engaging user experiences to your users using Lightning Components.
As a part of the Salesforce Lightning Platform, you’ll get tools to create compelling UI/UX for your applications in addition to creating an experience that boosts productivity across any device.
A user with Salesforce Lightning Experience Builder is able to use Lightning templates and components to visually build communities without needing to know any coding.
The ultimate easy-to-use and effective tool enables you to create applications and websites faster with drag-and-drop, clicks-based tools for clients, employees, and partners.
With the use of Lightning components, application development and performance can be accelerated.
Among the features offered by this solution is the ability to create custom components that can be used as versatile building blocks for admins or developers to create custom Lightning experiences as well as mobile applications for their users.
Lightning Connect enables you to integrate data from other external platforms, integrated with your Salesforce, in real time, so that you can keep up with your business at all times.
In this way, the external applications can be connected to the data from any source that meets the specifications and at the same time, consume data from the external applications.
As a CSS framework, Lightning Design System provides best-practices for user experience (UX) and style guides for app developers to follow when creating their apps.
The Salesforce Lightning experience is composed of several patterns and components. Within the Salesforce ecosystem, the designs are delightful and user-friendly.
Salesforce Lightning Design System provides stunning animations and motion effects for an amazing experience.
There are a variety of Salesforce components available via global Salesforce partner programs that are integrated seamlessly with all clouds of the Salesforce Customer 360 platform, such as industry process flows, industry-standard templates, lightning components, applications and many more.
It is possible for developers to leverage these ready-made components to accelerate time-to-market and build enterprise-level digital platforms by making use of these solutions.
In addition to enabling developers to create Lightning pages visually, Lightning App Builder also empowers them to integrate off-the-shelf and custom Lightning components into their pages without writing any code.
You can develop dynamic applications by using drag-and-drop tools that allow you to build mission-critical applications with lightning components that can be customized and controlled from one place.
The Salesforce Lightning application development platform makes it easier and faster to build responsive applications across multiple channels and devices.
Regardless of their skill level or role, anybody who holds access to the Salesforce UI can utilize it to gain insight into the Salesforce platform. Salesforce
Lightning is designed for all users and there is a variety of reasons, such as:
With Salesforce Lightning, you will be able to manage your business more efficiently and effectively than ever before!
Using intelligent defaults simplifies your daily tasks, and makes it easier for you to be more productive in the long run. The advantages of these tools are that you can effortlessly customize your applications and deploy them quickly.
Let’s walk you through some of the Salesforce Lightning functions for your business:
In Kanban view, you will be able to view a big picture of every stage of your business processes in a visual fashion as well as see a quick summary of all your records.
As you progress through the workflow you can reorganize, sort, move and filter business opportunities according to need.
With the advent of Salesforce Einstein, organizations can predict purchasing patterns and future trends, boosting sales and marketing productivity by using a powerful artificial intelligence tool.
Salesforce Einstein is an excellent Lightning feature and a highly functional AI solution.
With Lightning Page Templates, you can quickly and easily create custom templates for desktops and mobiles that can be tailored to meet your unique business needs.
A dashboard consists of a single overview of all sales deals, which allows sales managers to track progress in the deal, and close deals more swiftly.
Data from customers can be found in the customer database along with information about products and contacts.
Salesforce Lightning Web Components provides an easy-to-use framework for developing Lightning Components.
UI frameworks like this provide faster loading sites, improved performance, better browser compatibility and better security by using HTML and JavaScript.
‘Path and Guidance’ is a powerful and simple tool that can assist business users in creating a sales workflow with tips and links on every stage, tracking opportunity records during the sales process, and visualizing the results in a graphical format.
Salesforce Lightning offers several benefits that can help businesses to increase their productivity, streamline operations, and work on modern interfaces.
Some of the key Salesforce Lightning benefits include:
By making workflow easier and more personalized through Salesforce Lightning, your sales and service teams will be able to increase efficiency.
In order to be able to get comprehensive and accurate data about the performance of your business, you will need Salesforce Lightning.
As a result, user engagement is increased and insights into areas such as service operations and sales pipelines are improved.
A no-code builder and a low-code tool in Salesforce Lightning allow IT and business experts to work together to execute on their business requirements.
The Lightning application builder makes it easy to create customized apps in a short period of time.
By implementing analytics, predictions, and artificial intelligence (AI), your business can be in the position to make data based decisions that are informed by insights.
Data analytics can help you to create a smarter, more scalable business by spotting trends, visualizing KPIs, and analyzing your data.
You can now access your data and use it in a variety of innovative ways with Salesforce Lightning.
The Salesforce Classic interface for the CRM platform was used by businesses before the launch of Salesforce Lightning, although its capabilities were limited.
This is one of the differences between the Salesforce Classic and Salesforce Lightning Platform. Salesforce Classic relied on the old user interface functionality, whereas Salesforce Lightning does not. Salesforce Lightning uses a modern, configurable user platform with easy-to-read text as well as high-resolution icons and graphics.
Here are some of the key elements that make Salesforce Lightning an effective and productive tool for organizations, as listed in the table below:
| Point of difference | Salesforce Classic | Salesforce Lightning |
| Future-Ready | It is a legacy that continues to be maintained for clients who are particularly challenging. | With Lightning, you get tools to manage customer relationships that are flexible, full-featured and progressive. |
| Better UX | Small graphics and icons characterize Salesforce Classic’s outdated interface. | Due to Lightning’s advanced capabilities, its dashboards provide more information with a modernized and improved UI. |
| Forecasting and Reporting | Reports for products, opportunities, and campaigns can be created using Salesforce Classic when you choose different report types and templates. However, you cannot easily customize it for your team’s specific needs. | Salesforce Lightning offers enhanced charts that support more interaction, making it easier for faster reporting, providing deeper insights, and integrating Einstein Analytics. |
| Privacy | As a result of Salesforce Classic’s centralized security model, it offers only one line of protection against security threats, exposing business data to security breaches. | It is possible to improve security with the Lightning platform’s locker service function, which includes an authentication layer for the components, as well as making communication between departments simple and convenient. |
Customers that resort to preferring to use Salesforce Lightning Experience are much more prone to have a higher productivity rate in comparison to those working with Salesforce Classic. Salesforce Lightning enhances collaboration and conversion rates, helping you close deals faster.
There are a number of benefits that you enjoy when you choose to migrate to Salesforce Lightning:
You can build customized applications for your mobile or desktop using Salesforce Lightning since it is one of the best CRM solutions in the market currently.
By incorporating the usage of the Lightning platform to enhance the efficiency of your sales and marketing teams, you will be able to increase your company’s overall return on investment, drastically.
Feel free to reach out to our team, at TIS, if you require any help in Salesforce Lightning implementation or with any other Salesforce products or platforms such as:
Einstein Analytics
Health cloud
Mulesoft Cloud
Salesforce Marketing Cloud and much more!
Our team of certified Salesforce consultants are ready to assist you according to your unique business objectives and effectively implement Salesforce in your organization.
Read Also: Flow Features in Salesforce
About the Author:
This blog is authored by Nandini Pathak with an area of expertise in technology. Uniquely blending her legal background to create engaging content, she is passionately involved in emerging technology trends. An avid dog lover, her warmth and empathy enrich her writing style. Nandini’s passion for learning and her SEO proficiency ensure her work stays relevant and visible, making her an impactful content creator who seamlessly integrates personal pursuits with professional expertise in the technology domain.
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