Last Updated On May 29, 2023

Location Page SEO: Concept of Optimizing Local Pages for Search Engine Visibility

Location Page SEO: Concept of Optimizing Local Pages for Search Engine Visibility
By Team TIS

SEO is crucial for any business, in today’s digital world. For your website to be found on the internet, SEO is a must have. SEO helps you promote your website and also to boost traffic on your website. In case your company is established at multiple locations, the SEO strategy changes a bit.

What is Location Page SEO?

You need to optimize your location page for SEO, this will help you gain visibility and therefore business, from local search.

Regular SEO and Location Page SEO differ from each other. This is because unlike general SEO, Location Page SEO considers the location of your business.

Information related to the cities or neighborhoods where your business offers services and products or has a physical address, can be available on the location landing page of your website.

You can show what makes your business unique and attract customers through the location page.

Another plus point is that whenever someone searches for companies of your niche in your area, you will be able to rank highly in the search results.

Create a location page-

If you have a physical address for your business, it could be an office, store, eatery, etc, anywhere your clients can visit, you need to create a location page for it.

The location page you make should specifically talk about the services that are offered in that particular area. Content in the page should also be specifically targeted to the people who are present in that location.

Your local address, contact information, etc should be available on that page so that it is easily available to the people who might potentially visit your business located in that area or city.

Let’s take a look at an example,

We are a digital marketing agency in Noida, we offer services in many more locations 3 of which are in Gurgaon, Mumbai and Delhi NCR.

Here are the URLs for location landing pages of each of these locations:

The format followed here for the URL is:

How to Optimize Location Pages for Search Engine Visibility?

By following best practices, you can ensure that your website’s location pages are optimized for maximum visibility in search engine results.
This, in turn, can help you reach more customers and grow your business:

1. Add Consistent NAP Data:

For businesses with a physical location in the city, it is crucial to maintain consistency in the Name, Address, and Phone Number (NAP) data across your location pages, Google My Business profile, and other online citations and directories.

Accurate and consistent NAP data can positively influence your local rankings. Additionally, ensure that your location pages are mobile-friendly and responsive.

For example:

TIS Digitech – Digital Marketing Agency
C – 81C, Sector – 8,
Noida 201301, India

2. Use Location-Specific Keywords:

Incorporate location-specific keywords in your content, meta tags (title, meta description, h1) and URL path to signal to search engines that your location page is specific to a particular area.

3. Include Unique, Location-Specific Content:

Avoid duplicating content across different location pages. Search engines may penalize such content, adversely affecting your ranking.

Instead, create unique content for each location, replacing generic information with location-specific keywords.

Location-specific keywords may include:

  • Services offered
  • Products or brands sold
  • Nearby locations
  • Restaurant menus
  • Unique selling propositions (USPs)

Let’s take an example:

TIS Digitech offers SEO services in many places out of which we pick two: Noida and Delhi NCR.


Location for Landing Page 1 – Best SEO Company in Noida
Location for Landing Page 2 – Best SEO Company in Delhi NCR

Location-specific keywords:

Keyword 1 – Best SEO Services in Noida
Keyword 2 – Best SEO Services in Delhi NCR

Target Keywords:

Best SEO Company in Delhi, SEO Services in Noida, Best SEO Company in India, and more.
Best SEO Company in Gurgaon, SEO Services in Delhi NCR, Best SEO Company in Gurgaon, and more.

Title Tags:

Best SEO Services Company in Noida
Best SEO Services Company in Delhi NCR

Meta description tag:

TIS Digitech is the best SEO Company in Delhi NCR, offering strategic result-oriented & best SEO Services in India. Call (+91) 9811747579 to connect with us…

H1 Tags:

We are a Top Rated SEO Agency in Noida
Delivering Organic Growth with SEO in Delhi NCR

URL path for each page:


4. Provide Business Hours:

Include your business hours on your location page, matching your Google My Business listing.

This allows customers to visit your establishment during operational hours.

5. Feature Customer Reviews:

Customers often read reviews before making a purchase.

Including reviews on your location page adds credibility to your business. Positive reviews can significantly boost your ranking on Google and establish trust and credibility.

6. Share Your Location:

Help your customers find your business by providing directions and mentioning nearby landmarks or businesses.

Embed a Google Maps widget on your website and pin your location for added convenience.

7. Use Location-Specific Images:

Images and videos of your business location can familiarize customers with your establishment and build trust.

Ensure that the visuals you use are unique and relevant to each location.

8. Implement Relevant CTAs:

Encourage visitors to take specific actions on your location page by including clear and relevant CTAs, such as “Get Directions”, “Reserve Table”, or “Request an Appointment”.

9. Apply Schema Markup:

Schema markup helps search engines understand the information on your website and its location, thereby improving your search engine visibility.

10. Additional Information:

Enhance your location page by providing internal and external links to relevant content, such as specific products or services, your company’s “About Us” page, location-specific social media pages, or publications featuring your business.

11. Frequently Asked Questions:

Ensure that your location page answers all potential questions that users may have about your business.
Consider incorporating an FAQ section covering topics like services offered, pricing packages, delivery locations, and return and refund policies.

Benefits of Optimizing Location Pages for Search Engine Visibility

Optimizing your location pages can yield numerous benefits, such as increased traffic, higher search engine rankings, and improved customer engagement.

Convenience for Local Consumers

An optimized location page with local SEO helps customers find your business easily and quickly understand the products and services you offer.

By targeting nearby areas, you increase the chances of attracting customers and driving conversions.

Benefits for Businesses

Properly optimized location pages can:

  • Improve search rankings for local, long-tailed keyword terms
  • Increase impressions
  • Attract potential customers

Final Thoughts

In today’s rapidly changing business landscape, it is crucial to adapt your website and leverage local trends.

By creating and optimizing location-specific pages, you can ensure that your business delivers the right services to the right people, boosting your online presence and overall success.


About the Author:

This blog is authored by Nandini Pathak with an area of expertise in technology. Uniquely blending her legal background to create engaging content, she is passionately involved in emerging technology trends. An avid dog lover, her warmth and empathy enrich her writing style. Nandini’s passion for learning and her SEO proficiency ensure her work stays relevant and visible, making her an impactful content creator who seamlessly integrates personal pursuits with professional expertise in the technology domain.

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