Last Updated On June 09, 2023

Salesforce for Real Estate: Why Do You Need It?

Salesforce for Real Estate: Why Do You Need It?
By Team TIS

Salesforce CRM has the largest market share among 4 of its competitors namely Adobe, SAP, Microsoft and Oracle. 

With about 19.8% market share which is more than the share of the other 4 combined, Salesforce is the preferred CRM solution for organizations of all shapes and sizes. 

Since digitization is rather new to the real estate industry and still transitioning, Salesforce real estate was not all that popular until recently, this rise in preference is because of the growing popularity of traditional real estate deals. 

In the past, the implementation of the Salesforce CRM and other such softwares were only limited to the large enterprises and real estate companies such as Garner, L&T, IBM, etc. 

The number of mid-scale or small businesses that implemented these softwares was quite low. 

But this was the case only until Covid-19 pandemic hit us. 

But once the aftershocks of the pandemic were over, many businesses were forced to restructure their operations and this ended up with a large number of mid and small scale real estate companies adopting Salesforce to improve their client and business processes. 

Even though Salesforce and its need is evident in the world of real estate, some people may still be doubtful of it. 

In this blog we will address any such doubts and will talk about how Salesforce is bringing massive change in the real estate industry.  

Closing a deal in the real estate industry can often feel like a high-stakes game, where every detail counts. 

The sector is notorious for deals falling apart at the eleventh hour, leading to significant losses for real estate companies. This is why a robust customer relationship management (CRM) system is not just a nice-to-have, but a necessity.

Salesforce, a leading CRM software provider, can play a crucial role in managing these high-risk situations. It helps in identifying potential pitfalls in a deal early on, allowing the company to take proactive steps and prevent deal break-downs.

It has been observed that real estate companies that implement Salesforce often perform way better than their competitors, in terms of performance metrics. On an average these enterprises have seen a growth of 27% in sales revenues, , a 32% rise in lead conversion rate, and a boost of 34% in customer satisfaction.

With Salesforce, there are a ton of potential benefits for your real estate business, some of which are:

  • Real estate agents have to handle a lot of data, this is where Salesforce proves to be of help. It allows them to manage the data in a much more efficient and secure manner. 
  • With the help of the customer management features offered by Salesforce’s real estate CRM, Building and managing client relationships becomes a whole lot easier. 
  • You can respond quickly and easily to client queries which results in an enhanced client satisfaction level.
  • It helps you in maintaining cordial relationships with past clients which is an important aspect in the real estate industry. 
  • The CRM software helps in decision making tasks as well. It offers a clear visual representation of crucial information related to the customers, which includes the client habits and preferences as well. 

Salesforce offers a number of benefits to real estate businesses, from improved client communication and to increased sales, everything is possible with Salesforce. 

So, is Salesforce the right option for your business? Absolutely. 

However, remember that the true potential of this CRM platform can only be harnessed with the correct implementation strategies and practices.

Salesforce is a highly flexible and customizable CRM solution designed to streamline operations across various industries, including real estate. 

Now we will discuss the various Salesforce modules and illustrate how they can be tailored to address real estate needs:

Salesforce Modules-

  • Marketing Module:

The Marketing module of the Salesforce CRM offers the realtors the option to use marketing automation tools while allowing easy sharing on social media platforms. 

It seamlessly integrates with Google analytics and other similar tools to nurture leads, help you with ROI calculations and managing advertising channels.

  • Customer Service and Support:

Real-time communication is possible with instant messaging through your website or social media channels. Moreover, the integration of AI-driven chatbots can manage routine customer queries, and automated, personalized emails or texts can enhance user satisfaction and improve referrals.

  • Sales Module:

This feature simplifies the creation of sales documents and permits one-click sales offers. It allows the acquisition of new leads using the web-to-lead feature, tracks conversion ratios, and automates property listings from various sources.

  • Analytics and Reporting:

This feature allows you to generate custom reports. It also enables you to identify trends, track leads, make reporting snapshots and much more. 

  • Security:

Salesforce offers users strong security measures, which include monitored access rights, secured process and data management.

  • Purchase:

Pre-defined discounts can be set along with custom property prices, based on the value and features offered.

  • Community Cloud:

This feature facilitates the creation of a smooth platform for connecting real estate agents with customers, creating a loyal customer base.

With Salesforce, you can automate many processes that will help you in reducing daily task loads and allow you to handle clients more efficiently. For best results, consider hiring a professional Salesforce development company that specializes in real estate.

Read Also: Salesforce Genie

The Power of Salesforce in Real Estate-

Salesforce real estate offers a number of benefits. Here are a few:

  • Enhanced Response Time:

Timely response is crucial in real estate. Automated, personalized messages powered by AI can address client queries promptly and prevent deals from slipping away.

  • Improved Conversion Rate:

Using Salesforce, you can analyze real estate trends, customer data, and preferences, increasing your chances of closing deals.

  • Centralized Data:

Salesforce provides a centralized system where all relevant data is securely stored and can be easily accessed. This feature offers a comprehensive view of the entire process.

  • Effective Social Media Campaigns:

Salesforce helps to generate quality leads and stimulate interest in properties through social media promotions.

For the best outcomes, proper implementation is key, which is where a reputable Salesforce implementation company comes in. Biztech, for instance, can help your real estate business adapt to evolving digital demands.


Salesforce CRM has a wide range of applications across sectors, including real estate. It offers the flexibility, security, and performance boost that every real estate business needs. With Salesforce, real estate businesses can transition from traditional methods to more technologically advanced processes. The primary goal, which is to enhance the customer experience, is more often than not, achieved using Salesforce. If you’re considering Salesforce for your real estate business, be sure to engage the right Salesforce implementation partner.


Q. Why is Salesforce becoming a preferred CRM solution among mid and small-scale real estate businesses since the Covid-19 pandemic?

A. Since the pandemic, most businesses have restructured their operations. This restructuring process has led to a lot of small and mid scale companies to use Salesforce. The Salesforce CRM is used to improve client and business processes. This is because of the CRM platform’s ability to provide efficient management of customer relationships, enhanced response time, improved conversion rate, and centralized data management.

Q. What are some of the most important benefits offered by Salesforce for the real estate industry?

A. Salesforce offers several benefits for real estate businesses. Some of which are:

  • Efficient and secure data management
  • Rapid response to customer inquiries
  • Maintenance of connections with past clients
  • Decision-making support, etc.

Q. How is decision-making supported by Salesforce for the real estate industry?

A. Salesforce supports decision making since it offers a clear visual representation of important customer data, such as client purchasing habits and their preferences. The Analytics and Reporting feature helps enterprises in generating custom reports, identifying historical trends, making reporting snapshots, and tracking leads. This allows Salesforce to make informed decisions which enhances the sales processes and boosts customer satisfaction.


About the Author:

This blog is authored by Nandini Pathak with an area of expertise in technology. Uniquely blending her legal background to create engaging content, she is passionately involved in emerging technology trends. An avid dog lover, her warmth and empathy enrich her writing style. Nandini’s passion for learning and her SEO proficiency ensure her work stays relevant and visible, making her an impactful content creator who seamlessly integrates personal pursuits with professional expertise in the technology domain.

By Team TIS
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