
The traditional SEO is optimized for Google’s algorithm. Generative Engine Optimization on the other hand is optimizing for the AI models that are answering questions directly. Google’s Search Generative Experience is changing results pages. When these AI engines develop answers, they cite sources, brands and influence buying decisions. Businesses that are invisible in these AI-generated responses lose market share to rivals who have mastered this new frontier.
TIS provides AI generative search optimization services that make your brand the source of authority AI models reference. We provide measurable AI visibility with citation tracking, answer appearance monitoring and brand mention analysis across generative platforms. As a Generative Engine optimization agency with 1250+ clients across the globe with operations spanning across India, USA, and Sweden, we have been closely monitoring the evolution of AI in Search since the emergence of ChatGPT. Our team offers a blend of traditional mastery of SEO and AI technology. We’ve optimized content for clients in healthcare, fintech, SaaS and enterprise technology and have stood at the top of the best citations in AI. Our methodology is research-based, our outcomes are measurable and our method is updated as AI search technology progresses.

AI models don’t rank pages, they evaluate entities. We create comprehensive entity profiles that establish you and your brand, products and leadership as authoritative sources AI engines trust. This includes structured implementation of data, knowledge graph optimization and content that is authoritative and clearly specifies the areas of expertise of your business. We build entity relationships by strategic mentions, citations and contextual associations that indicate subject matter authority. Our approach is based on AI models understanding not just what you do, but why you’re the definitive source.

Large language models differ in the way they process information compared to traditional search crawlers. We reorganize content to be optimally understood by AI using clear hierarchies, definitive statements and completeness of context. This involves taking the existing content and rewriting it to remove ambiguity, adding explanation in a thorough way that AI models value and formatting content in a way that makes information easy to extract. We have semantic markup applied to get AI to understand the relationships between concepts. Our writers produce content that answers questions comprehensively in formats AI engines like to cite.

Earning AI citations demands strategic positioning. We examine which content types, formats and structures generate citations across ChatGPT, Perplexity, Claude and other AI platforms. As a leading provider of GEO services for AI search, we implement signals of authoritativeness including author credentials, publication dates, preciseness of facts or source attribution, which AI models take into account when determining citations. We make quotable, definitive statements which AI engines extract cleanly. Our citation engineering includes strategic placement of statistics, expert quotes and unique insights that make your content the obvious choice.

AI models penalize ambiguity and reward clarity. We maximise semantic precision by using precise terminology, definitions and language. This means removing marketing fluff that AI engines ignore, filling in vague assertions with specific facts and organizing information in logical progressive formats. We implement schema markup which explicitly defines what entities mean and how they relate to one another. When you work with a generative AI SEO agency having focus on semantic excellence, AI platforms interpret your content exactly as intended.

Different AI engines give priority to different signals. We optimize for unique requirements for each platform simultaneously. Our multi-platform approach involves tailoring content for different AI consumption patterns, making platform-specific technical optimizations and monitoring performance across all leading generative engines. We experiment with how content performs on a platform-by-platform basis and optimize depending on what formats generate citations. Businesses benefit from visibility across all the channels of AI search that their customers are likely to use, not just one platform.

AI search technology is changing monthly. GPT 5 will process the information differently from GPT 4. New AI search engines are launched on a regular basis. Our team pays attention to changes in AI models, analyzes new patterns of citations and tweaks client strategies before algorithm changes affect visibility. We are part of AI search communities, conduct original research and maintain contacts with representatives of AI platforms. Our reputation as an innovative generative AI content optimization services provider stems from staying ahead of industry changes.

First impressions in AI search occur before your users even visit your website. So when ChatGPT responds to a question about your industry without referring to your brand, you have already lost the opportunity. When Perplexity advises three competitors but not you, it means the prospect never considered your solution. Generative AI is emerging as the dominant discovery mechanism for B2B buyers, healthcare patients, financial services clients and just about every category of consumer. Being absent from answers of AI means being absent from consideration sets. Quality GEO changes this dynamic. Our specialists examine how the AI models discover, evaluate and reference content. We determine exactly why your competitors are getting citations, while your brand isn’t. Then, we systematically fix each and every gap including content structure, entity definitions, technical implementation and signals of authority. The end result is consistent brand visibility in AI-generated responses across all of the platforms your prospects are using. Our generative search visibility services don’t just improve rankings, they change how AI engines see your authority altogether.
Partner with a generative AI SEO agency that drives measurable AI visibility and trackable citation growth.
With 18+ years of optimizing digital presence and an age-old proficiency in AI technology, we’ve developed this systematic approach that earns consistent client citations across ChatGPT, Perplexity, Claude and new AI search platforms.

We start with comprehensive AI visibility auditing for all of the major generative platforms. Our team asks questions relevant to the industry from AI engines to set a baseline performance of citations. This phase includes entity analysis to assess how AI engines currently understand your business, as well as technical audits of structured data, schema implementation and semantic markup. Discovery generates a detailed AI Visibility report illuminating exactly where you’re losing ground.

We architect GEO strategy for businesses that are tailored to your market position and competitive landscape. Strategy development includes focusing on high-value topics where AI citations drive business impact, quick-win optimizations that generate immediate results and long-term entity authority building. Strategy phase deliverables include detailed optimization prioritization, resources requirements, and expected ROI models based on industry benchmarks and your specific opportunity size.

Optimization transforms existing content and turns it into AI citation magnets. Our writers restructure information for LLM comprehension, adding clear hierarchies, definitive statements and extensive explanations that AI engines love. We conduct semantic improvements, removing ambiguity and replacing general marketing content with specific and factual content. Technical optimization uses schema, entities, and structured data to clearly communicate meaning to AI engines. Every optimization is tested against AI platforms to check for the citation improvement before publishing.

Implementation deploys optimized content across your digital ecosystem. Our developers implement structured data site-wide, guaranteeing consistent entity definitions and the mapping of relationships. Implementation includes knowledge base creation, including FAQ pages, glossaries and definitive guides that AI engines use as authoritative references. We create topical authority with full coverage of your expertise domains. The implementation phase involves training your team on how to keep GEO best practices for ongoing content creation.

Continuous monitoring keeps a track of AI citation performance across all major generative platforms. We search our AI engines daily using your target topics, recording citation frequency, positioning and context. Our monitoring systems monitor brand mentions in the AI responses, analyze the quality and relevance of citations, and identify new AI platforms entering the market. We produce weekly performance dashboards on AI visibility trends, citation growth and platform-specific performance.

GEO needs constant improvement as models in AI change and competitive landscapes shift. We analyze monitoring data to identify content that’s not performing well and experiment on new ways to optimize it until citation rates improve. Refinement involves updating content to reflect changes of AI models; when ChatGPT changes, we change content to reflect new preferences. We evaluate new AI platforms and implement early optimization. Refinement means that your AI visibility continuously improves and does not stagnate. Our GEO consulting services practice proactive optimization that anticipates changes rather than reacting to visibility drops.
From healthcare, fintech, and SaaS, to enterprise technology and professional services, we have worked with 1,250+ clients. We’ve helped drive the growth of AI citations for startups who are establishing thought leadership and Fortune 500 brands who are protecting their market dominance. Explore how businesses gain tangible AI exposure through AI generative engine optimization.
We bring a set of core values that transcend industry barriers to enterprise generative engine optimization, with a commitment to measurable results, dedication to staying ahead of AI search evolution and focus on sustainable visibility rather than shortcuts. Our client base ranges from early-stage startups that are seeking to establish an AI search presence to multinational enterprises that are looking to protect their brand authority across various markets around the world. We’ve optimized content for highly regulated industries such as healthcare and finance where accuracy is critical, fast moving technology industries where AI search influences buying decisions, and professional services where thought leadership drives client acquisition.
Cross-industry experience produces better results. Healthcare optimization insights improves fintech content structure SaaS entity building technique develops legal services authority. We transfer learnings across verticals, bringing what works in competitive markets to emerging sectors. Our GEO consulting agency has clients in technology companies, financial services companies, healthcare, legal, B2B SaaS platforms, eCommerce retailers, educational institutions, and real estate enterprises.

We’ve fine-tuned generative search engine ranking services through 18+ years of search optimization skills plus early adoption of AI search. Our methodology is supported by proprietary research, validated in hundreds of implementations and is recognized by industry analysts as forward-thinking. What makes us different is not just what we do, it is how thoroughly we do it.
Proprietary AI Citation Tracking
While others are guessing about the AI visibility, we are measuring it. Our proprietary tracking system tracks your citations across 12+ AI platforms daily and records exact frequency of mentions, quality of context and competitive positioning which is not available through standard analytics.
Research-Backed Methodology
Our strategies are rooted in new research analysis of 50,000+ AI generated responses, revealing exactly what earns citations. We don’t do best practices, we define them through systematic testing and validation.
Multi-Platform Mastery
Most agencies optimize on ChatGPT alone. Our AI-powered search optimization services include ChatGPT, Perplexity, Claude, Google SGE, Bing Chat, You.com and many emerging search platforms to ensure comprehensive AI search visibility.
Advanced Technologies Powering GEO Success
We leverage the latest AI analysis tools, semantic optimization platforms and proprietary tracking systems to provide generative AI discoverability services that are always better than the competition. Our technology stack changes as the landscape of AI search changes.
At TIS, we use advanced AI platforms, NLP frameworks, and search intelligence tools to optimize your content for generative engines. Here’s a look at the technologies we rely on to improve visibility, relevance, and authority across AI-powered search experiences.
Considering GEO for your business? Here’s what you need to know.
Generative Engine Optimization (GEO) optimizes your content and your digital presence to gain visibility and citations in the AI-generated responses from AI platforms such as ChatGPT, Perplexity, Google’s SGE, and Claude. Traditional SEO concentrates on search engine rankings where users click on links in search engine results pages. GEO targets AI engines that provide answers directly to questions without clicks. The optimization techniques differ in a fundamental way, SEO is more about the keywords and backlinks, generative engine SEO services are more about the entity authority, semantic clarity, structured data and content formats that AI models prefer to cite. As AI powered search continues to rise, businesses need both SEO for traditional search and generative engine SEO services for AI platforms.
We monitor AI citation frequency across all top platforms using daily queries on your desired topics to look at how frequently your brand is cited in AI-generated responses in comparison to your competitors. Success metrics include citation count increases, positioning within AI answers (primary mention vs. secondary reference), quality of citation context and number of unique topics where your brand gets mentions. Our AI generative search optimization services include proprietary tracking dashboards displaying citation trends within ChatGPT, Perplexity, and other platforms on a week-over-week basis. We also track indirect indicators such as increase in the brand search volume, direct traffic from AI-informed users and improvements in scores for entity recognition. Clients usually experience significant citation gains within 60-90 days of implementation.
Our in-depth coverage includes all the major generative AI platforms such as ChatGPT (GPT-4 and versions to come), Perplexity AI, Google’s Search Generative Experience, Claude by Anthropic, Bing Chat, You.com, and many other emerging AI search engines. Different AI models have different content signal priorities, which means when you practice generative AI search content optimization with our team, we make sure we implement platform-specific content optimization while keeping the brand consistent. We’re keeping an eye out for new search platforms in AI all the time, experimenting with optimization strategies as platforms are launched. This multi-platform focus ensures your brand gets visibility everywhere your audience uses AI to research solutions, instead of restricting you to one AI ecosystem.
Most clients begin to see improvements in citation within 60-90 days of making optimizations, and see sizable improvements in visibility by the 6th month. The timeline is dependent upon your starting position; brands with strong existing authority will show results much faster than those building entity recognition from scratch. Technical implementations such as schema markup and structured data may provide quick wins in a matter of weeks. Content optimization and entity authority building takes longer as AI models slowly realize improved relevance. Our GEO consulting services include phased implementation prioritizing high-impact optimizations first to deliver faster initial results. Sustained success requires continued improvement as AI models continue to evolve, making GEO not only a one-time project for maximum long-term visibility, but an ongoing strategic initiative.
TIS brings together 18+ years of experience optimizing searches combined with early adoption of artificial intelligence search technologies that give us tested methodologies many agencies lack. Our proprietary AI citation tracking system puts visibility competitors can’t; daily monitoring across 12+ platforms with comprehensive performance analytics. With 1,250+ clients across the globe, we’ve optimized content for several industries, giving us cross-industry insights to make every strategy better. As an established generative engine optimization company with its offices in India, USA, and Sweden, we provide enterprise grade service with global perspective. Our research backed approach means strategies based on analyzing thousands of successful citations rather than guessing. We don’t merely follow AI Search Trends, instead, we actively shape best practices through original research and participation in the industry.
TIS provides a comprehensive range of digital marketing services which includes traditional SEO, technical SEO, content marketing, PPC and web development services in conjunction with our GEO services for Artificial Intelligence search. This integrated approach creates synergy, where traditional SEO builds the authority signals which also help AI citations while GEO-optimized content often improves traditional search rankings. Many clients do benefit from combined strategies in which we optimize holistically for both traditional search engines and AI platforms at once. Our 18+ years in digital marketing means deep expertise across all of the search channels. Whether you require standalone GEO, integrated service SEO+GEO or full digital marketing support, we tailor service packages to your individual needs and your budget. The best strategy is often a combination of both for extensive search visibility.
Every industry benefits as AI search grows but businesses in B2B technology, professional services, healthcare, financial services and education see particularly strong ROI from GEO strategy for businesses in their sectors. These industries are very thought leader and expertise demonstration driven, which is exactly what AI citations provide. B2B buyers have a growing interest in using ChatGPT to research solutions, so AI visibility is important for SaaS businesses, enterprise software and business services. Healthcare providers benefit because patients use AI to research conditions and find specialists. Financial advisors get credibility from AI citations. Legal practices delegate authority. eCommerce advantages due to consumers doing research via AI. Essentially, any business in which customers do research before buying benefits from AI search visibility. Industries that have slower sales cycles and high-value transactions have exceptional GEO returns.
Our generative AI content optimization services involve comprehensive content creation and optimization. We begin auditing what content already exists, what’s fixable and what needs to be completely re-written. Our writers are specialized in curating LLM-friendly content structures, which involves clear hierarchies, definitive statements, comprehensive explanations and formats favoured by AI engines. We generate new content to fill the topic gaps where competitors are gaining citations but you’re not. Each piece is marked up correctly with the schema, entity definitions and semantic precision. Content will go through AI readability testing before it is published to ensure the content generates citations. We have the capability to manage all content creation in-house, or we can train your team to manage and maintain GEO standards on an ongoing basis. Content development is tailored to your industry, your audience and your competitive position.
Most existing content can be optimized rather than totally rewritten making implementation more efficient and cost-effective. Our process involves analyzing every single page for AI readability, pinpointing specific improvements required and making targeted alterations. Common optimizations include adding schema markup, reorganizing information hierarchies, eliminating ambiguity, adding definitive statements, and enhancing semantic clarity. Some pages may require moderate rewrites if they are too vague or unstructured in content. Completely new content is only necessary where there is no pre-existing content on critical topics. When you optimize websites for generative AI engines using our methodology, we help maximize value from existing content investments while adding strategic new content to fill any existing gaps. This balanced approach achieves results at a faster pace and at a lower cost than starting from scratch.
AI search technology keeps evolving; GPT models change every few months, new platforms are launched regularly and citation preferences change. Effective GEO requires quarterly review of strategy and continual tactical adjustment. Major AI model updates may necessitate instant content changes in order to stay visible. Our ongoing AI-powered search optimization services include monitoring for changes in the platform, testing new optimization processes and implementing updates proactively before competitors adapt. We recommend treating GEO as an ongoing program with monthly optimization cycles rather than yearly overhauls. This continuous improvement approach is protective against sudden drops in visibility when AI algorithms change and positions you to capitalize on new opportunities as platforms evolve. Clients who have ongoing active programs have better AI visibility than those who treat GEO as one-time projects.
Comprehensive reporting includes weekly citation tracking dashboards that show your brand mentions across all of the AI platforms you monitor, month-over-month trend analysis, competitive positioning reports showing how your citations compare to those of your key competitors, and platform-specific breakdowns of performance. Our proprietary tracking system documents exact citation frequency, context analysis (how favorably you’re mentioned), as well as topic coverage showing what subjects yield citations. Monthly reports contain strategic recommendations based on performance data, upcoming optimization priorities and market opportunity identification. Clients access real time dashboards with current citation metrics. Quarterly business reviews connect AI visibility metrics to business outcomes such as traffic, leads, revenue, etc. Our generative search engine ranking services reporting is transparent, actionable and aimed to show clearly the ROI from your investment in GEO.
Yes, we offer very detailed training programs for organizations interested in getting internal GEO capabilities. Training includes AI search basics, content optimization methods, technical implementation, monitoring techniques, and strategic planning. We have general team training, as well as tracks intended for people who work as content creators, developers and strategists. Training can be provided in the form of intensive multi-day workshops or as coaching sessions. We also provide documentation, templates and optimization checklists your team can reference. Many clients begin with full-service GEO consulting services to build foundation and visibility, then transition to a hybrid model with our team providing strategy and monitoring while trained internal teams are responsible for execution of content optimization. This way, internal expertise is developed and expert oversight is retained for maximum effectiveness.
GEO seamlessly integrates with content marketing, traditional SEO, social media and building a brand. Content optimized for AI citation often works better in traditional search because clarity and authority is beneficial for all channels. Entity authority building helps in brand awareness campaigns. Schema implementation for GEO is a way to improve technical SEO. The insights from monitoring citations for AI show us topic opportunities for content marketing. Our approach ensures GEO enhances rather than conflict with existing efforts. We work with your marketing team to make sure that messaging is aligned and existing content assets are leveraged where possible to maximize synergies. When GEO is taken as an isolated tactic, it does not perform well. Integrated strategically into digital marketing as a whole, it makes every other channel of digital marketing more effective, while creating new visibility opportunities in AI-powered search platforms that are redefining customer discovery.