images
images

Client Overview

Elixscent is a prestigious luxury perfume manufacturer company that deals in exclusive quality perfumes and aroma products. Being a brand that caters to urban audiences, Elixscent’s products are infused with exotic and luxurious scents, which makes them even more special in the background of other luxury fragrance brands. The brand’s opportunity is not merely to penetrate new customer segments, but to consolidate its status in the online luxury market.

The Challenge

Elixscent faced several challenges in enhancing its online presence and driving sales. The primary issues included:

  • Intense Competition: Elixscent competed directly with other attar manufacturers, deodorants, and perfume brands that were entrenched in the market with a large customer base.
  • Audience Expansion: The brand targeted new customer groups who are potentially interested in high-end scents, and thus digital marketing strategies would have to be employed.

The Solution

To address these challenges, a comprehensive strategy was implemented:

  • Targeted PPC Strategy: The specified PPC Campaign was creating specific high-conversion terms associated with luxury perfumes and scented products. This involved analyzing the options with Elixscent’s products and services and identifying keywords with high buyers’ intent.
  • Specific Ad Groups: Ad campaigns were divided for each product line to make sure that the ad copy and the landing pages matched the categories of the fragrances. It made the ads more focused and subsequently more effective since it directly caters to the needs and emotions of the targeted audience.
  • A/B Testing: The uses of A/B testing were carried out continuously for both ad creatives and landing pages in order to identify the best combinations. This all helped in the continual optimizing of the ads focusing on elements that are the most engaging and converting.
  • Shopping Campaigns: To achieve the goal of targeting a specific audience and presenting the company’s perfumes as luxury items. This enhanced visibility and enabled users to see product descriptions and prices from the list of results thus helping in the sales of products directly.
  • Audience Targeting: Sophisticated strategies of audience selection were employed to capture the intended audience of affluent customers and those who were interested in fragrances enthused with analogous products. This approach can be useful to guarantee that the ads are more likely to be displayed to individuals with high conversion rates.

Visit Website

Results and Benefits

The implementation of the new PPC strategy yielded significant results:

  • Increased Sales: Perhaps that could be invested in online sales, augmenting the value by 64% within four months. This was due to the targeted approach as well as better ad creatives that contributed to better conversions to engagements.
  • Higher Click-Through Rate (CTR): CTR rose by 53%, proving that the number of visitors who were likely to be interested in the website’s content increased. This was made possible by more meaningful ad copy, hence more attention from the intended audience.
  • Reduced Cost Per Acquisition (CPA): The actual expenditure on CPA was therefore cut by 39%, proving better utilization of the advertising budget and better ROI.
  • Enhanced Brand Visibility: It made the brand visible in the luxury fragrance market and boosted brand awareness and hence the people came back to the brand.

Conclusion

The brand-new PPC campaign has effectively helped Elixscent overcome the challenges associated with achieving better sales online as well as better visibility. Due to the laser focus on particular keywords, outstanding ad text, and further ad conversion optimizations, Elixscent received an excellent payoff for its PPC investments and entered the fragrances of a luxury segment with more confidence.

our offices

global Presence

Noida, India

USA

Sweden

Dehradun, India

© 2025 TIS. All rights reserved.

Digital experience agency…

Get A Quote

(+91) 9811747579