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Client Overview

Indo Libas is a premier luxury fashion brand, which offers both traditional and modern Indian outfits. With a reputation for its quality products and quality fabric, Indo Libas serves a worldwide market in timeless apparel and accessories. The uniqueness of the brand in the crowded fashion market is to present the best and unique features of India reflecting the Indian heritage in its designs while being modern and trendy.

The Challenge

Despite having a good brand image and selling good quality products, Indo Libas was struggling to generate Organic traffic to its website, particularly from the international market. The primary issues identified were

  • Limited Organic Traffic: The website was not receiving enough organic traffic, which prevented the development of the brand’s awareness and online presence in the highly competitive environment.
  • SEO Optimization Deficiencies: Specifically, product pages exhibited low search engine optimization for indicating an appropriate ranking with regard to the basic fashion-related keywords. Not only did it shut out visibility, but it also lowered conversion rates in a combined manner.

Strategy Implementation

There were the following challenges Hence, to overcome these challenges, a detailed strategy was formulated for improving SEO, organization of the website, and content marketing.

 

SEO Audit and Keyword Research:

  • Conducted a thorough SEO audit for the loopholes that exist in the website and the areas that need to be focused on.
  • Performed in-depth keyword research that would target the best high-traffic relevant keywords when it comes to luxury Indian fashion.

On-Page Optimization:

  • Revised product page content to incorporate target keywords, enhancing relevance and searchability.
  • Improved meta tags, including titles and descriptions, ensuring they accurately reflected the content and appealed to search intent.

Content Development:

  • Developed the blog articles section that would contain articles concerning fashion trends, fashion styling, and the cultural meaning behind fashionable pieces of clothing. A blog is an effective way to establish its author or brand as an authoritative voice in the subject, it was useful in positioning Indo Libas as the authority in luxury fashion.
  • Prepared and posted video and infographic presentations showcasing how the products are made.

International Market Targeting:

  • Used SEO strategies to address international markets since every area has its way of creating content, language, and culture.
  • Sought the services of other fashion influencers from other parts of the world as a way of making the brand easily recognized by people from different parts of the world.

Technical SEO Enhancements:

  • Improved website speed and mobile responsiveness to enhance user experience.
  • Meta tags were incorporated into the category and product offering pages to optimize and increase the number of hits to those particular pages.

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Results

The strategy resulted in significant improvements over five months

  • Organic Traffic Increase: The targeted international organic traffic was reported to have improved by 89% for key markets such as the United States, the United Kingdom, and Australia.
  • Higher Search Engine Rankings: Most of the keyword rankings on the various products also experienced an improvement thus shifting the key product pages from the second page to the first page of Google search.
  • Enhanced Engagement: The new blog and content pieces caused an increased session time by 73% signaling that Users spent much of their time reading from the website.
  • Increased Conversions: An increase in traffic and active users led to an improvement of the conversion rate to 31%, which in turn, directly affected the revenues.

Conclusion

The transformation of Indo Libas’s online presence through strategic SEO and content marketing to remodel the company’s website went further than improving visibility because it placed Indo Libas on the global map as a luxury fashion brand. The example of the presented brand claims attention to the necessity of the comprehensive digital marketing approach based on certain obstacles for reaching organic growth in the highly competitive field of fashion.

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Noida, India

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