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Overview

IndoLibas is a leading ethnic wear clothing brand that excellently mixes trends with tradition. This policy is intended to be well implemented and to stand out as a definition of the brand to satisfy its customers by delivering a shopping experience that reflects cultural value. The goal of this project involved creating a new website that aligns well with the brand and aims to improve the shopping experience and, therefore, convert shoppers.

Challenges

The project began with several significant challenges:

  • Inadequate Brand Representation: The previous site could have presented a better image and personality of IndoLibas, resulting in a gap between the brand and its web image.
  • User Experience Issues: In this issue, customers described the layout as brutal and complained of the long time they wasted shopping since they felt that navigation could have been more straightforward.
  • Lack of Mobile Optimization: The previous site needed to be optimized for mobile devices, and this has become more of an issue due to people shifting to purchasing goods through their mobile phones and tablets.
  • E-commerce Functionality Limitations: As for checkouts, they were excessively convoluted, and the site needed to contain features necessary for raising conversion rates, namely a user account and order tracking, flexible payment types, etc.

Solution

To address these challenges, a comprehensive approach to redesigning and developing the website was implemented:

  • Brand-Centric Design: Branded images were designed in viral and mini-sites that featured rich color pallets as well as typographies suitable to IndoLibas. The design was oriented to fit the tradition with the modernity of the company.
  • Enhanced Navigation: The site architecture was optimized along with menu simplifications and apparent categories to improve the user flow. This, in turn, provided customers with convenience regarding product and information location.
  • Responsive Design: The decision to optimize for mobile first made it possible to create a website that would function well on all devices. This enhancement of mobile website design proved helpful in improving mobile-friendliness, which was rapidly increasing.
  • Robust E-commerce Features: The website and integrated WooCommerce had a safe and straightforward user checkout process with many payment options and accessible shopping cart features. Additional capabilities like user accounts and tracking orders were added for customers’ ease.

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Results

It was to achieve impressive results from the redesign and development of the IndoLibas website as follows:

  • Increased Traffic: After three months of launch, without additional marketing efforts, the traffic grew by 43% due to better organic SEO and experience with the site itself.
  • Higher Conversion Rates: The improvements also resulted in a 29% increase in conversion rates, indicating that the improvement in user experience encouraged more sales.
  • Mostly Positive User Reviews: Many users were wowed by the visual presentation and user interface of the website, and they rated the site, especially the design that catered to mobile users.

Conclusion

The successful redesign and development of the IndoLibas website not only promoted the online presence of the brand but also promoted engagement and satisfaction among the customers. By improving on significant issues through strategies, marketing, and especially functionality, IndoLibas has become the unrivaled player in the ethnic wear market. The new site is solid and good enough for the current stage of the business, but there are ongoing plans for growth strategies in terms of optimization and adding new features to improve the customers’ experiences and increase brand loyalty.

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