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Project Overview

The company is among the leading bulk suppliers and distributors of pipes, valves, fittings, and various other industrial equipment in the Middle East.
With a vast product portfolio, the company caters to several industries like oil and gas, marine, construction, and power generation.

Challenges

  • The company had a large customer base, and it was difficult to keep track of all the requests and inquiries recieved, resulting in lack of coordination between various departments.
  • The customer support team was also struggling to provide prompt and accurate responses to customer inquiries due to the lack of a consolidated system.
  • The company’s customer support team was tracking customer issues manually, which led to data entry errors, delayed resolution times, and impacted customer satisfaction levels.
  • The company’s customer support team also couldn’t measure the effectiveness of their support operations, making it difficult to identify areas of improvement.

Solution

  • Our team implemented Salesforce Service Cloud to create a centralized platform for the company’s customer support team to better track the track customer issues and inquiries.
  • We also customized the Service Cloud instance with specific workflows and automated processes as per the company’s requirements to improve the speed and accuracy of customer support responses.
  • The implementation of Service Cloud’s self-service portal allows customers to track their requests and inquiries and provide updates in real-time.
  • Integration of Service Cloud with the company’s ERP system facilitated to streamline the ordering process, reduce errors, and improve response times.
  • Our team also provided extensive training to company’s customer support team on how to use the new system effectively.

Result

  • Salesforce Service Cloud allowed the company’s customer support team to track customer issues efficiently, resulting in a significant reduction in resolution time.
  • The self-service portal also led to a reduction in call volume, allowing the customer support team to focus on more pressing customer issues.
  • The centralized system facilitated more accurate tracking of customer issues and inquiries, leading to improvement in customer satisfaction levels.
  • Automated workflows and processes reduced data entry errors, leading to a noteworthy increase in data accuracy.
  • The integration of Service Cloud with the company’s ERP system also improved the response time for order requests.