images
images

Project Overview

Intwo is a widely-recognized B2B company specializing in providing cloud solutions with offices around the globe. It was planning to redesign its brand image and launch a new website for this purpose. It was intended to build an online platform that highlights the new services it offers while at the same time appealing to its intended market.

Challenges

  • Outdated Brand Perception: Intwo had a static website that is needed to convey the forward-thinking and rapidly innovative services offered to clients.
  • Complex Service Offering: While the organization provided diverse cloud solutions, presenting these services clearly and effectively on the website has been more difficult.
  • User Experience Issues: The previous website had issues with usability threats that hindered the users’ interaction and conversion experience.
  • Global Audience Considerations: Because the company has offices in different locations, the site has to apply diverse localized messages without losing the unifying message of the brand.

Solution

To address these challenges, a comprehensive approach was adopted:

  • Brand Strategy Development: There were times when the brand communication and positioning processes were revisited in workshops to match the brand to the business strategy.
  • Website Redesign: The project was developed with a user-first approach to navigation, layout, and the site’s user flow. Overall, the new design was able to present Intwo.cloud’s services in an eye-pleasing way.
  • Content Strategy: Moreover, distinctive content was focused on the content strategy, including simple and powerful messages relevant to different target audiences. This involved developing content pages and tools relevant to the services offered to explain the value proposition that Intwo has to offer.
  • SEO and Performance Optimization: The new website was to be search engine friendly, optimized, as well as better in terms of the time at which it loads compared to older versions.
  • Multilingual Support: To target international customers, the Intwo website has been translated into multiple languages but with the same brand image.

Visit Website

Results

  • Enhanced Brand Identity: They were also able to portray the new image of Intwo since everything was in compliance with the website design and created an outstanding brand image on the web.
  • Increased User Engagement: Traffic rationalization metrics like page views and the average session were boosted by 43% following the changes in the website.
  • Improved Conversion Rates: There was an observed 32% improvement in the lead generation forms that the website received, increased interactivity and better call for action.
  • Higher Search Visibility: After the launch, an increased website traffic of at least 57% was noted as organic; thus, helping Intwo improve its web visibility.

Conclusion

The relaunching of the brand identity for Intwo through a new website was a landmark achievement of the firm. In tackling the issues of outdated branding, confusing services portfolio, and user experience, the project provided a brand new, user-friendly platform that would appeal to clients around the world. The outcomes not only confirmed Intwo as a provider of Cloud solutions at the industry’s forefront but also outlined a course for further evolution.

our offices

global Presence

Noida, India

USA

Sweden

Dehradun, India

© 2025 TIS. All rights reserved.

Digital experience agency…

Get A Quote

(+91) 9811747579