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Project Overview

SABTECH, a Saudi-based manufacturer established in 1995, specializes in hydraulic machinery and related products. With a strong export presence in over 12 countries, the company’s primary revenue stream originates from the Kingdom of Saudi Arabia (KSA). To strengthen its local market presence, SABTECH sought to enhance its local SEO strategies and optimize its Google Business Profiles to attract more regional customers and improve online visibility.

Challenges

SABTECH faced several challenges that hindered its online growth

  • The company’s website was not optimized for local searches, resulting in low visibility among potential KSA customers.
  • Existing Google Business Profiles were incomplete and not adequately optimized, leading to missed opportunities to attract local traffic.
  • SABTECH had limited knowledge of local SEO best practices, which prevented effective engagement with the target audience.

Solution

A comprehensive local SEO strategy was developed and implemented to address these challenges. Key steps included

  • Website Optimization: The SABTECH website was revamped to include localized content, focusing on relevant keywords specific to the KSA market. This involved creating dedicated landing pages highlighting products and services tailored to local customers’ needs.
  • Google Business Profile Enhancement: SABTECH’s GBPs were optimized to ensure accurate information, including business hours, contact details, and location. To build trust, high-quality images of products and facilities were added, alongside customer reviews and testimonials.
  • Content Marketing: A content marketing strategy was initiated, featuring blog posts and articles about hydraulic machinery applications, industry trends, and maintenance tips, targeting local audience interests. This content was shared on social media to increase engagement.
  • Local Link Building: Efforts were made to acquire backlinks from reputable local websites and industry-related blogs, further boosting search engine visibility and credibility.

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Results

The implementation of the local SEO strategy yielded significant results within 5 months

  • Increased Website Traffic: SABTECH experienced a 74% increase in website traffic, primarily from local searches.
  • Enhanced Google Business Listing Performance: The company’s Google Business Profiles saw a 153% increase in views and a 128% increase in customer interactions (calls, direction requests).
  • Higher Conversion Rates: The enhanced visibility and optimized listings led to a 41% increase in inquiries and a 32% rise in sales from KSA customers.
  • Improved Brand Recognition: With the publication of insightful content, SABTECH established itself as a thought leader in the hydraulic machinery sector, enhancing brand credibility.

Conclusion

SABTECH’s focus on local SEO and optimizing its Google Business Profiles has proven instrumental in driving growth within the KSA market. By addressing the challenges of visibility and engagement, the company attracted more local customers and solidified its position as a leading manufacturer in the hydraulic machinery sector. This case study highlights the importance of local SEO in enhancing market reach and the potential for businesses to thrive through strategic online optimization.

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