Last Updated On September 16, 2023

5 Important Google Analytics Reports To Increase Conversions

5 Important Google Analytics Reports To Increase Conversions
By Team TIS

Have you ever wondered how to use Google Analytics (GA) reports efficiently for enhancing the conversions of your website? Due to the immense data available on the different advantages of using Google Analytics reports efficiently, it sometimes becomes difficult for social media experts to decide which of these GA reports will go in favor of their businesses and their successes.

Google Analytics reports are frequently used by eCommerce sites for assessing their site’s performance and conversion rates, but it is not so easy to predict as to which of these reports really help in boosting the conversion rates of their websites.

Standard Reports Categorization in GA

Although GA comes with 78 different standard reports, we are going to list here five important custom reports of GA that could be used efficiently for enhancing the conversion of your eCommerce site:

  • Traffic Source Report
  • Audience Reports
  • Content Report
  • Ecommerce Overview Report
  •  In-Page Analytics Reports

1. Traffic Sources Report

As the name suggests, the Traffic Sources report is used to provide information related to the traffic on a particular website. This report could be accessed by clicking the TRAFFIC SOURCES section on the left-hand toolbar of the Google Analytics dashboard. You can also obtain every bit of information about the incoming traffic on your website using this report, which includes:

  • Did your website search by using the URL of your website?
  • What keywords have been used by the visitors on search engines to locate your site?
  • Do the people visit your site due to your Facebook or Twitter updates or simply due to your monthly newsletters mailed to them?

By understanding the mediums through which your traffic is coming to your website, you can learn where to invest properly to gain maximum profit. You will also get to know that there are majorly four mediums from where the traffic comes to your website, which include:

  • Search engines
  • Direct traffic
  • Other websites
  • RSS feed

While a good website must get an equal amount of traffic from all these sources, if your site lacks in getting traffic in any of these sources, you could work hard and invest more to get sufficient traffic to your website, which will ultimately enhance your site’s conversions

2. Audience Reports

The Audience reports of Google Analytics offer profound information about your website’s traffic along with the user behavior on your site. Apart from this, the Audience report is also designed to offer information related to various aspects of the users coming to your website like:

  • How the audience consumes and reaches your site’s content? (It includes Mobile and Technology)
  • Who is your audience? (It includes Demographics, Geo, and Interest)
  • User engagement and loyalty (It includes Behavior)

All this information is very useful in determining the user behavior and their preferences, which is necessary for understanding the causes of conversions on a particular website hence, you can use this information efficiently before investing more in reaching your target audience.

For navigating this report, you have to select “Audience” from the left-hand toolbar of Google Analytics Dashboard, which will display the Audience Overview

3. Content Report

The Content report is again a very important report of Google Analytics as this report displays the Page Views of your website and the active user percentage on your website. This will also provide you an insight into which of type devices the readers use for visiting your web pages and this information is necessary especially when you are the owner of a website as often, the web pages having maximum page views can be focused more on generating significant conversions on your site by offering better user engagement.

For navigating the Content report, click the Content option in the left-hand toolbar on the GA dashboard under the Real-Time category.

You can see that it displays the percentage of active users on different web pages of your website. From this, you can interpret, which of the pages are receiving good page views and how to increase better user engagement over those web pages.

4. eCommerce Overview Report

The Ecommerce Conversions report is one of the most effective reports of Google Analytics that gives you the “outcomes” of your online store. It also gives answers to most queries of a search engine optimizer like:

  • Do you convert a good number of visitors this week?
  • Do the conversions happen during a business hour or after it?
  • Which of the traffic sources are major contributors to conversions on your site?
  • How much time does it take for users to convert?
  • Which of your products or services are most popular and demanded?
  • Which of the browsers gives the best conversion rate?
  • Do all the browsers bring equal conversions to your site?

All these queries can easily be answered by using the Ecommerce Overview report of Google Analytics, which is overall responsible for bringing conversions to your site. Moreover, if you have a large eCommerce site and you sell an immense variety of products on your website, then you can also enable eCommerce tracking to check from where your loyal customers are coming and their behavior on your website. Here are some key tips to improve the conversion rate of your site.

This report also shows you information related to the total conversions of your site like:

  • The total number of transactions that occurred on your site
  • Total revenue generated on your site
  • The average order value that took place at your site in the particular time period
  • Total purchased products from your site in the specific time period

5. In-Page Analytics Reports

Being an under-used feature of Google Analytics, the In-Page Analytics report helps you in recognizing the key areas of your website including the links that refer visitors to your website. With this feature, you can easily understand which part of your website is most likely to be visited and viewed by your visitors, which you can use for modifying the layout of your website to retain those key links in the areas where you receive maximum traffic.

When you will click on In-Page Analytics, the exact percentage of where users are clicking the most on your website will be displayed.

With this feature, you can receive the given details:

  • The total page views of your website generated in a given time period
  • The total unique page views generated in a given time period
  • The average time on the website
  • The bounce rate of your website
  • The average page load time of your site in seconds
  • The exit rate of different pages of your website


Google Analytics is a very important tool used by digital marketing professionals that can effectively tell you anything that you want to know about the users visiting your website. It gives you honest insight into the organic SEO efforts required and pay-per-click campaigns.

In this article, we have shared how digital marketing and online metrics experts share their advice on how to use GA data to increase the sales and conversions of your website and boost your overall revenue.

Also, we have shared the five important Google Analytics Reports that could help in getting your conversion tracked on your website as well as also give you an idea of using your strategies more efficiently for bringing significant conversions to your site.

Google Analytics is a great tool for getting a clear understanding of your website visitors, but the use of these reports must be done efficiently to maximize the profit of your eCommerce site. Where these reports can give you some important insights into the performance of your website.

By Team TIS
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