Last Updated On February 07, 2023

A Quick Guide To Mobile App Monetization in 2023

A Quick Guide To Mobile App Monetization in 2023
By Team TIS

As mobile app development continues to grow in popularity, more and more people are looking for ways to monetize their mobile apps. With so many different monetization strategies available, it can be difficult to decide which one is best for you. In this blog post, we’ll take a look at the 10 best ways to monetize your mobile app in 2023. We’ll cover topics such as in-app purchases, advertisements, subscription services, and more. By the end, you’ll have a better understanding of which monetization strategy will be most effective for your app. So let’s get started!

Why Should You Monetize Your Mobile App? 

As mobile app usage continues to rise, so does the need for mobile app monetization. Mobile app owners are looking for ways to make money from their apps and monetization is an essential part of the process. Before we look at the best ways to monetize your mobile app, let’s first discuss why you should monetize your mobile app in the first place. 

  • First of all, monetization gives you a way to make money from your mobile app. This is especially beneficial if you’re a developer who wants to make money from their own creation. Monetizing your mobile app will help you cover costs such as hosting and ongoing maintenance.
  • Second, monetizing your app gives you more control over how users engage with it. This means you can offer users exclusive content or features if they pay for it. This helps keep people coming back to your app and encourages them to spend more time and money on it. 
  • Finally, monetizing your app gives you a way to measure the success of your efforts. You can track key metrics such as revenue per user and number of active users, which will give you a better understanding of how successful your app is.

Now that you understand why you should monetize your mobile app, let’s look at the best ways to do it.

Top 10 Best Ways for Mobile App Monetization

1) In-app advertising

In-app advertising is a great way to monetize your mobile app. It is an effective way to reach your target audience and gain visibility for your product. By leveraging the power of in-app ads, you can increase revenue from your app without making any drastic changes to its design or user experience.

In-app advertising can be used in various forms. You can offer sponsored content, sponsored reviews, display ads, or even use native ads. Each of these methods offers unique advantages, so it’s important to evaluate which one will work best for your app.

  • Sponsored content is a type of advertising that can be tailored to specific users or groups. This allows you to target people who are more likely to be interested in your product. The downside is that this type of ad may not be as impactful as other forms of in-app advertising.
  • Sponsored reviews are another great way to monetize your app. This involves having users provide reviews on third-party platforms or in exchange for discounts on products or services. As long as the reviews are honest and unbiased, sponsored reviews can be an effective way to boost the visibility of your app and increase sales.
  • Display ads are a popular form of in-app advertising. These can be used to promote products and services related to your app. They are typically placed in areas that are highly visible, such as the top of the screen or within the game itself. While display ads can be an effective way to monetize your app, they may not be as engaging as other forms of in-app advertising.
  • Native ads are a type of advertising that blend seamlessly into the user experience. Unlike display ads, native ads are designed to look like part of the app itself. This makes them much more effective at capturing user attention and driving engagement with your app.

In-app advertising is a great way to monetize your mobile app and increase revenue without making drastic changes to the user experience. Whether you choose to use sponsored content, sponsored reviews, display ads, or native ads, in-app advertising can help you reach your target audience and increase revenue from your app.

2) In-app purchases model

In-app purchases model is one of the best ways to monetize your mobile app in 2023. This model allows you to sell digital goods and services inside your app. These digital goods can range from virtual items, premium content, or access to certain features.

This model has been popular among gaming apps, but it has started to grow in other areas as well. Many developers have taken advantage of this approach to monetize their apps with virtual items or extra features.

With the in-app purchases model, you’re able to provide an experience that users want to pay for. It allows you to offer users additional value and reward them for their loyalty. Users can purchase virtual items and premium content, giving them more incentive to return to your app.

In-app purchases can also help you reach a wide range of audiences by offering different price points. You can provide a selection of items for different budgets, allowing users of all types to benefit from your app.

Overall, the in-app purchases model is a great way to monetize your mobile app in 2023. It enables you to offer users additional value and give them more incentive to return to your app. With the right strategy, you can take advantage of this approach to maximize your revenues and grow your user base.

3) Sponsorship and partnership

Sponsorship and partnerships are an effective way to monetize your mobile app in 2023. With the ever-increasing competition in the mobile app space, it’s important to take advantage of all available revenue sources. Sponsorship and partnership deals with other organizations can help to increase revenue for your mobile app, as well as broaden its reach and visibility.

The key to successful sponsorship and partnership deals is finding the right partner. It’s important to research the organization you want to partner with and make sure that their values and goals align with yours. You should also take into account the amount of money you’ll be investing in the partnership and how much you’ll receive in return. Additionally, you should consider whether you have the resources and expertise to manage a partnership effectively.

Once you’ve identified a potential partner, you can begin negotiating the terms of your deal. This includes discussing pricing, payment schedules, advertising rights, content usage, and more. You should also consider any special offers or discounts that the partner might be able to offer.

By securing a good sponsorship or partnership deal, you can bring in additional income for your mobile app while promoting it to a larger audience. As you continue to grow and refine your mobile app monetization strategies, consider adding sponsorship and partnership opportunities to your mix.

4) Premium Subscriptions

Premium subscriptions are a great way to monetize your mobile app in 2023. With this monetization model, you offer exclusive content or features to users who pay a subscription fee. For example, you could offer premium levels of your app, with additional features such as higher levels of customization or access to exclusive content not available in the free version.

Premium subscriptions can be a great way to generate consistent revenue from your mobile app. Many apps use monthly or yearly subscriptions, which can be set up easily through various app stores. You can also offer discounts to loyal customers, helping to encourage continued engagement with your app.

One key advantage of using premium subscriptions is that you can track the success of your app more easily. You can measure how many people are subscribing and how much money you are making from them. This allows you to make adjustments to your pricing and subscription plans accordingly.

If you want to maximize the value of your mobile app, premium subscriptions can be an effective strategy. However, it’s important to ensure that the value you provide is worth the price. By creating exclusive content and features that people are willing to pay for, you can create a strong base of loyal subscribers and generate ongoing revenue.

5) Freemium Model 

The Freemium model is one of the most popular ways to monetize a mobile app in 2023. This model allows users to download and use the app for free, but charges them for premium features or content. By offering basic features for free, you can attract more users and generate more revenue from those who choose to upgrade.

With the Freemium model, you can provide basic functions of your app for free while offering advanced features as a paid upgrade. This allows you to capture users’ attention while incentivizing them to purchase additional features. You can also use the Freemium model to boost user engagement by providing limited-time offers and discounts.

The key to success with the Freemium model is to make sure the free features are attractive enough to attract users, while the premium features offer additional value that make them worth paying for. Additionally, it’s important to make sure the pricing of the premium features is competitive, and that you are offering quality content and features that justify the price. Finally, you should also focus on building an engaged user base by providing regular updates and engaging with users on social media. 

By leveraging the Freemium model, you can monetize your mobile app and drive sustainable revenue growth in 2023.

6) Transit to paid apps

If you’re an app developer looking for a way to monetize your mobile app in 2023, transitioning to paid apps is one of the best methods. Paid apps are more profitable than free apps, and you can create a solid revenue stream with them. However, there are some challenges that you need to be aware of before taking the plunge.

One of the main challenges with paid apps is getting users to actually purchase them. Paid apps typically don’t offer free trial periods, so convincing users to pay for your app can be difficult. Therefore, it’s important to promote your app heavily and make sure users understand what they’re getting for their money. You should also consider creating a well-crafted description page that clearly outlines the features and benefits of your app.

Another challenge with paid apps is that you need to build up a loyal user base if you want to keep generating revenue. This means regularly engaging with your user base, responding to reviews and feedback, and keeping your app up to date with new features and bug fixes. You may also need to consider offering discounts or promotional offers in order to attract new users and keep existing ones happy.

With all that said, transitioning to paid apps can be an effective way to monetize your mobile app in 2023. With the right promotion and ongoing user engagement, you can create a steady stream of revenue from your paid app. Just make sure to weigh the pros and cons carefully before making the leap!

7) Earn with licensing

Licensing your mobile app allows you to give other companies permission to use your technology, graphics, and other intellectual property. This gives you a steady stream of income while allowing the other company to take advantage of the features you created. Here are some of the benefits of mobile app licensing:

  • You Receive Royalties – One of the biggest advantages of licensing your app is that you get paid in royalties, which can be quite profitable if your app takes off. This means that every time someone uses your app, you get a portion of the profits.
  • You Retain Ownership – With licensing, you retain full ownership of your app. This means that you control the features and functionality of your product and can make updates as needed.
  • Reach A Wider Audience – By licensing your app, you can reach a much larger audience than you would by selling it yourself. This can help you to grow your brand and potentially increase profits over time.
  • Increase Brand Awareness – Licensing also gives you the opportunity to partner with other companies who may have more resources or a larger customer base than you do. This can be a great way to get your name out there and increase brand awareness.
  • Less Financial Risk – Finally, licensing your app can help reduce financial risk since you don’t have to invest in any marketing or advertising campaigns. Instead, you just need to find the right licensee and then sit back and collect the royalties. 

Overall, licensing your mobile app is a great way to monetize it without having to spend too much money on marketing and advertising campaigns. Plus, it can help you reach a wider audience, increase brand awareness, and earn steady royalties. So if you’re looking for a way to monetize your mobile app, consider licensing as an option.

8) Setup crowdfunding campaigns

One of the most effective ways to monetize your mobile app in 2023 is to set up crowdfunding campaigns. Crowdfunding campaigns allow app developers to raise money from a large group of people and launch their app with greater ease.

Crowdfunding platforms like Kickstarter, Indiegogo, and Fundable are great places to begin setting up your own crowdfunding campaign. These platforms make it easier for app developers to find potential investors, offer rewards for donations, and manage their campaigns. Plus, you’ll be able to track how well your campaign is doing and monitor its progress as you work towards your goal.

When setting up a crowdfunding campaign, there are several important steps to consider. First, you’ll want to create a compelling pitch that clearly outlines the purpose of your mobile app and its benefits. You should also include screenshots of your app and a video that explains how it works. Additionally, you’ll need to set a realistic funding goal and determine the right reward tiers for different levels of donations.

By using crowdfunding campaigns, app developers can bring their projects to life and start monetizing their mobile app in 2023. With the right strategy, crowdfunding can provide an effective way to bring in revenue while also gaining valuable feedback and exposure.

9) Grow with native ads

Native ads are a great way to monetize your app while providing a great user experience. Native ads are designed to blend in seamlessly with the content and look like they belong within the app’s interface.

With native ads, you can tailor your ads to match the look and feel of the rest of the content on your app. This makes them feel more organic and helps avoid user fatigue that comes with banner ads. They are also less intrusive than traditional advertising methods and allow you to keep the focus on the content itself. 

By utilizing native ads, you can make money from your app without irritating users or making them feel like they are being bombarded with ads. This will make your app more enjoyable for users and help create a better overall user experience. You can also use this method to monetize mobile games by having ads placed between levels or rewards for watching an ad video.

Native ads can also help build brand loyalty by increasing visibility of your app and its associated products or services. This helps you generate long-term revenue from existing customers who use your app regularly. With native ads, you can provide users with a personalized experience that will keep them coming back for more. 

If you’re looking for a way to monetize your app in 2023, native ads should be at the top of your list. By integrating native ads into your app, you can increase revenue while providing users with a seamless experience.

10) Implement interstitial Ads

Interstitial ads are full-screen ads that appear between content or in response to a user’s action. As a result, interstitial ads can be effective at capturing the user’s attention and prompting an action. 

When using interstitial ads to monetize your mobile app, it’s important to ensure that they don’t interfere with the user experience. Users should still be able to access the content they came for without any unnecessary interruption. You may want to consider using a timer before displaying an ad or limiting how often they are shown to avoid over-exposing users to them. Additionally, make sure the ad is relevant and of high quality, so as not to detract from the user experience.

In addition to considering how and when to display your interstitial ads, you should also think about where to display them. Ideally, you should display ads in places that are less likely to interrupt the user experience, such as after a game level is completed or when the user is browsing the app store.

Interstitial ads can be a great way to monetize your mobile app and help generate revenue. Just remember to always prioritize the user experience and make sure your ads don’t interfere with it.


Monetizing your mobile app in 2023 can be a daunting task, but with the right strategies and tactics, you can succeed. These strategies can help you make money from your mobile app, but don’t forget to consider other aspects of app development like design, user experience, and customer service. These are essential components of creating a successful mobile app. Additionally, ensure that you are keeping up with the latest trends in technology, so that your app remains relevant and appealing to users.

Finally, remember that monetizing your mobile app is an ongoing process. As new trends and technologies emerge, your monetization strategy should evolve as well. Keep testing different strategies and tweaking them until you find the ones that work best for your business. With the right approach and dedication, you will be able to monetize your mobile app successfully in 2023.

By Team TIS
Recent Article

You May Also Like

The Ultimate Guide to SEO for Attorneys and Law Firms in 2023
By Team TIS
Last Updated On June 21, 2023
Salesforce CPQ: What is It?
By Team TIS
Last Updated On June 09, 2023