Last Updated On June 09, 2023

What Is Google Ads & Why Do You Need It?

What Is Google Ads & Why Do You Need It?
By Team TIS

Once the campaign is implemented successfully, Google Ads can help your business soar to new heights.

Marketing basically refers to the process of reaching out to potential customers or clients that might be interested in the product or services that you have to offer. 

There is no better way for instantly reaching individuals other than advertising on the most prominent Search Engine ever!! Yes I am talking about Google!

Google offers some of the most beloved tools such as Google Trends, Google Analytics, and many more. Google Ads is also one such tool offered by Google, that is incredibly effective for online advertising.

In today’s world it is difficult to imagine that someone may not be using Google and this is why Google ads is such an awesome platform and to add more to it the reach is not even restricted to Google itself.

Businesses with Google Ads can reach anyone who is an active user of Google and uses it to look for products, services and information online.

Google Ads can lead you to a wide audience comprising people who are searching for the services or products you offer. 

If you are not yet one of the users of Google Ads, do not fret, we are here to help you out. 

In this blog you will learn all about this efficient advertising tool and ways to harness its power to boost your business reach.

Google Ads is a must have digital marketing tool for any company that wants its target audience to be presented with meaningful ads in different media formats. 

What is Google Ads?

Google Ads is one of the most trusted advertising sources present in the market today. This is what guarantees exceptional results with the correct calibration and optimisation.

Google Ads has become a must have tool for any online business, and it is now helping many businesses online to expand their reach beyond imagination. 

Don’t take my word on it! Feel free to do your own research on the wide range of Google Ads related success stories spread out all over the online realm. 

If you are not accustomed to Google Ads, there isn’t much to worry since there actually isn’t that much to learn. 

Let me explain: It is just a simple and quick PPC (pay-per-click) advertising tool which lets you create, publish as well as monitor advertisements, for businesses ranging from a street shop to an online business. 

Another important part of Google ads is, Display campaigns or display ads. They provide visual ads for the Google Display Network. As people browse tons of websites, apps, and Google-owned platforms such as YouTube and Gmail, the Display Network helps you reach them.

Display campaigns use something known as responsive display ads. They automatically adjust their appearance, format and  size, to fit in any available ad space. 

The bottom line basically is that Google wants you to make money using its platform. As you will make profits with Google’s successful campaigns, you are more likely to put more money and increase your budget for using Google’s services, in turn you become a long term customer for Google.

Why use Google Ads?

Here are some of the benefits of Google Adwords:

  • Google Ads is Flexible.

It is an advertising platform that is incredibly flexible.

Anyone who works with Google Ads will be able to tell you that it is a really flexible tool for advertising. It is relevant to all shapes and sizes of organizations. 

Using Google Ads platform, you can exercise greater control over website traffic depending upon when you need it and how you need it, with multiple tweaks available to adjust the traffic quality, Google Ads is a great platform to augment your website outreach to masses. Augmenting and restricting traffic is a few clicks away and directly proportionate to the ad spends. 

Campaigns can be easily customized to focus on unique online audiences. 

For instance, you can target people by their location, the kind of electronic device they are using and the websites they are accessing which are owned by Google.

Google Ads offers you a wide range of PPC analytics and metrics tools that work very efficiently but also quietly in the background. They work to fetch your results without the need for you to even lift a finger.

  • Google Ads Offers Faster Results.

You see fast, transparent results.

It is well known that Google Ads delivers straightforward and quick reports and results of your campaigns.

This makes it easy to track the progress of your campaign since all the information you require is presented to you on the dashboard.  

This includes all information regarding each campaign, such as keywords that people that visited your website searched for, cost of clicks and number of ads clicked.

These functionalities are what make Google Ads an extremely intuitive and transparent system. 

Within just 48 hours you will definitely have some relevant feedback data from your Ads campaign. 

Not only will revenue be driven in straight away, but since it is so quick you will have ample time to discover how efficient your current keyword collection really is.

  • Ads are Targeted and Engaging.

Lead generation with Google Ads is one of the biggest advantages that you have at your service. 

It holds the potential to send incredibly targeted leads to your site or any other online property, if  your campaigns are set up correctly.

Google Ads allows you to focus specifically on the people who are searching for what your business offers. This means that you can regularly streamline your searches so that potential clients are the only ones sent to your website. 

  • You Get Extreme Control Over Your Advertising Costs.

One of the best parts about going with Google Ads is that it is extremely cost effective. 

You need to pay only for the ads on which people click, this is something that Google offers you and no other marketing strategy does. 

Getting high ROIs is not easy with other marketing strategies, but optimizing google ad campaigns does that for you. 

But there is a catch, you need to research and realize what approach suits you the best and that takes time. 

You need to continuously track and test your campaigns, in order to get a better picture of what will provide you with the top results. Google Ads allows you to adjust your bids based on location, device, ad schedule data, etc. 

For this, Google Ads is perfect since it is very transparent and any information you require is readily available for you to access. 


  • You gain valuable insights about the market.

It is an important factor that you get into the minds of your potential or current customers. In order to understand what your audience wants, it is important to understand them, this makes it much easier to deal with them and keep them satisfied. 

But it is not as easy to put into practice, as it sounds. 

There are some methods that have been put into use traditionally such as surveys, questionnaires, etc, but they yield very limited results.

Whereas, Google Ads yields useful information about client requirements and habits that the  previous generations of business owners could never have been able to understand or find out. 

There are a lot of different kinds of valuable data that Google Ads lets you know about regarding the customers, this includes their location, the keywords they use to get to your website, the kind of devices they use, and the times and days on which they are active.

There is no doubt that Google Ads is one of the most influential advertising tools that was ever created. 

It handles billions of searches done by internet users each day and then provides businesses with the unique opportunity to change a large number of these users into their customers or business leads.

What does Google Ads cost?

One of the biggest reasons people use Google Ads is that it gives you full control over the costs. 

Once you set a budget, there is no possibility of Google Ads exceeding it, and the algorithm will speculate your results based on the size of the budget you set. 

  • In a nutshell, the cost of Google Ads depends on the customer lifecycle, present consumer trends and industry.
  • The better the quality of ads, the lower they cost and the better they are placed. 
  • On an average, the cost on a per-click basis lies somewhere between 2-4 USD on the Search Network. (may vary based on geographical and other factors)
  • On an average, the cost on a per-click basis lies somewhere below 1 USD on the Display Network. (may vary based on geographical and other factors)
  • Lucrative keywords with high conversion opportunities (especially in the field of Law) and competition tend to have higher CPCs. Most expensive keywords on Google and Bing Ads range around $50-$100 per click. (may vary based on geographical and other factors)
  • SMEs are not shy of spending on an average $1,000 to $10,000 per month on their Google paid search campaigns. With an yearly spend ranging approximately between $12,000 to $120,000 per year. (may vary based on geographical and other factors)

How to set up a Google Ads campaign?

Following steps are in accordance with Google Ads Help, and will assist you in launching a successful Google Ads campaign:

  1. Log into the Google Ads account.
  2. On the left side of the page you will see Campaigns, click on it.
  3. Then click the button with the plus sign.
  4. Select “New campaign.”
  5. Choose the advertising objective.
  6. Select conversion goals. *You can even add more than one goal using the “Add another goal” option, or delete a selected goal using the delete button.*
  7. Select a campaign type.
  8. Choose a subtype, if needed.
  9. Click on Continue.
  10. Finally, select the settings for your campaign, create ad groups and make your ads.
  11. Click on save and then continue.


To conclude, Google Ads is an incredibly powerful and efficient advertising tool that can help businesses of all shapes and sizes get in touch with their target audience and boost their online presence. 

With its PPC and Display Ads model, high ROI insightful data and flexibility, Google Ads offers a number of benefits to businesses that are looking towards growth in both local and international markets. 

With the use of a Google Ads campaign, you will be able to take advantage of the platform’s ability to deliver transparent and fast results. 

You will also be able to fetch high-quality traffic and gain valuable knowledge about your market. 

So, get started with Google Ads today and watch your business soar to new heights in today’s competitive digital market.



Q: How does Google AdWords lead to a better return on investment (ROI) compared to other marketing channels? 

A: Google AdWords is designed in such a way that it delivers immediate results by putting your ads in front of people who are searching for services or products like your company is offering. This helps to generate relevant leads and increase the possibility of conversions. 

Also, the platform gives data-driven insights and optimization tools, this allows you to adjust your campaigns for higher performance and ROIs. This makes Google AdWords a more effective marketing strategy as compared to other traditional methods that take much longer to show any relevant results.

Q: Can Google AdWords help my business stay competitive even if my competitors are already using it? 

A: Absolutely! Google AdWords offers equal opportunities for businesses of all shapes and sizes, irrespective of their budget. By having a deep keyword research and developing good ad copy, you can compete with your rivals efficiently. The platform also offers a number of strategies and tools that allow you to be able to maximize your performance and stand out in today’s competitive market.

Q: How can Google AdWords support my business’s local and international growth? 

A: Google AdWords gives you the options to target your ads specific to locations, ranging from local neighborhoods to entire countries. This allows you to satisfy your local customers along with expanding your reach to newer markets. With the use of location targeting, language preferences, and other such features, you can connect with potential clients across the globe, effectively.


About the Author:

This blog is authored by Nandini Pathak with an area of expertise in technology. Uniquely blending her legal background to create engaging content, she is passionately involved in emerging technology trends. An avid dog lover, her warmth and empathy enrich her writing style. Nandini’s passion for learning and her SEO proficiency ensure her work stays relevant and visible, making her an impactful content creator who seamlessly integrates personal pursuits with professional expertise in the technology domain.

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