Thinking to revamp your design on a new platform? Did you check the compatibility of your chosen new platform with respect to SEO essentials? How far is your new platform SEO ready?
Considering the fact that in today’s ever-growing online space, a website is basically the heart and soul of your business and implementing good SEO features has become essential for any new website you might want to build. However, not all website platforms are equally SEO friendly. Yes, you might have to do a bit more customization and coding on some platforms than others. So how do you study the SEO readiness of a platform?
Well, hiring SEO experts is the perfect trick here. But if you are running out of budget or simply want to give yourself a try, here are the very basics of SEO that you need to look upon while choosing the platform.
Table of Contents
So does your website support canonical tags?
It probably does, but even still, exactly how easy is it to be able to integrate the advanced rules around category facets and such?
Now you might ask why this is even important. This is so because the canonicals allow the user to eliminate duplicates and low-quality content. Talking from an SEO point of view, it gives the site owners the SEO power that they deserve to control their pages.
The title tag of your page should tell the search engine what the page is about within 60 characters or less.
All of the pages of your website should have a unique title that should be relevant to the page that it represents. You might also choose to auto-generate the title tags that are based on the category, filters, and such. But to meet up the requirements for advanced SEO purposes, the platform you use should at the very least allow you to customize the title tag on every page.
What the meta-description tags on your pages do is that they give the search engine more insight into your page. Whether or not meta-descriptions can help you with the keyword ranking is still up for debate, but you should write it keeping in mind that it is for human audiences. Meta descriptions should be catchy and informative enough to convince users to visit your page.
Session IDs are a strict no, just because they often end up generating duplicate content if URLs are not properly canonicalized. Use of session IDs in-page URLs is thus no more recommended.
The fact that a well-structured website does not really need an XML sitemap in order to assist a search engine to index your site is noteworthy. However, an XML sitemap still remains an essential method of interacting with the various search engines through their webmaster tools utilities. It also permits the site owners to call the search engine’s attention to the existence of all new URLs.
A good XML sitemap will allow the owner of the site to tie a URL to a variety of attributes to further assist its growth. Thus, having an updated XML sitemap is the first step toward making your brand new website SEO friendly.
The robots.txt file should not only help you in preventing the indexation of admin and cart elements of your website but should further provide you the ability to control the minute details such as the directory and permissions at the file level from your website platform.
It should be ensured that your navigation links are working and are clickable even when users have their cookies, CSS, and JS disabled. This would ensure that your navigation links are properly crawled by the search engine bots, and your rankings are boosted accordingly.
So you have your own brick-and-mortar shop but have you talked about that on your website? Make sure that your chosen platform deals with location pages, and if not, it should be able to get easily integrated with ‘store finder’ widgets and the likes.
If your chosen platform provides location pages, then make sure that a proper widget compatible with your platform is available which can spider down the website to the level of an individual store. This is essential for search engine rankings. The most notable way is to have a clickable path from the landing page of the Store Finder to the individual stores.
Just as in title tags and meta description, content headers help explain what your page is about and hence also assist in making your website more SEO friendly.
The ability to be able to customize the content headers on every page on your site is essential for achieving optimal results on your site, as an admin. This ability should be a basic requirement that you need to look at from your web platform.
To put this in other words, your chosen platform should be perfectly customizable. You should have the freedom to include/choose the subcategories that get displayed in the list of your top navigation.
The ability to customize how your website would navigate is an essential part of ensuring a good user experience as is the ability to customize the page URLs. This also enables you to fine-tune the internal links that you might have.
Regardless of whether you have a “mobile-first” mindset or not, your platform should be mobile-friendly. It should be ensured that each page has its own specific viewport in accordance with the size of the device the page is viewed on. Further, the content of all pages should fit in their respective viewport.
The details are all that matter here. Most of the platforms available right now allow the webmasters to create 301 redirects. Many other platforms even insist that you should go ahead and do it through their GUI using a table and rows limit that is fairly complicated.
Basically, any ability to author the individual redirects will satisfy this requirement, but what you also need to do is appreciate the ease with which you can implement these.
While this isn’t absolutely required to be successfully indexed or to even rank the keywords, Google does suggest that you should give it a shot to consider organizing the content you have such that the URLs get started to construct logically in a manner that is most intelligible to us humans. When possible, it is also suggested to use readable words rather than the long ID numbers that you are used to.
The major reason why a range of blogs and websites are not able to enjoy good rankings is that they are being hosted by a dozen of other websites that don’t enjoy the same reputation as the concerned blog or website.
This hurts the ranking of the websites. It should thus be ensured that your chosen platform can host your website on dedicated IP.
SEO is a broad and complex domain when it comes to new websites. When you are just starting your new website, it can be intimidating for you to use SEO. But don’t worry, you need not be an SEO expert or a professional to implement SEO strategies for your website. You just need to understand the basic SEO and learn tips and tricks related to the same to be able to apply SEO to your website successfully. Having an insight into the basic SEO strategies will always help you to boost your brand awareness and increase your conversions.
Now, in this digital age, there are several factors that should be stressed while choosing a new website platform, but the above-mentioned ones are a must-have. Look for each of these SEO essentials in your new platform and work in the right direction to gain top rankings. If you are stuck anywhere while applying SEO strategies to your website, do connect with an expert like TIS India and make the most of it.