Last Updated On September 30, 2022

14 Creative Ways to Promote Your Brand With Videos

14 Creative Ways to Promote Your Brand With Videos
By Team TIS

Video marketing has come a long way in the past few years, and it’s proven to be an excellent way to reach out to new customers and market your products and services to existing ones. While you can always go with the usual promotional videos that explain how awesome your brand is, there are plenty of other creative ways you can use video in the promotion that may even help attract potential customers who wouldn’t have noticed you.

These creative ways to promote your brand with video are sure to get your creative juices flowing and your customers excited about what you do! Remember, these ideas are only the tip of the iceberg. If you feel inspired, come up with your creative ideas!

Host A Webinar

Hosting a webinar is a great way to promote your brand with video. Webinars are an excellent way for you to show off what you can offer and answer any questions about your products or services. It will also help build trust and credibility among potential customers by showing that you have the knowledge and expertise in your field. Here are a few tips when planning your webinar:

  • -Think about who would be interested in attending the webinar- what topics might they like? What are some common questions they might have? What are some of their objections? What do you want them to take away from the webinar?
  • -Figure out how long you want the webinar, and think about how many slides or videos it should include. Consider having a question-and-answer session at the end of your webinar and some time for Q&A online during the presentation. Make sure you provide an outline for attendees to follow along with on their own if they need it!
  • When people RSVP to attend your event, send them reminders before so they don’t forget! Offer incentives such as eBooks or whitepapers related to your topic as well.
  • When it comes time for promotion, use social media sites such as Facebook or Twitter, send emails using Constant Contact or MailChimp, post blog links, and share through LinkedIn groups. Don’t forget any offline marketing efforts either!

Create Behind The Scenes Videos

One way to promote your brand is by creating behind-the-scenes videos. You can use these videos to show how you create your products or what it’s like to work in your company. People love seeing behind-the-scenes content because it makes them feel connected and gives them a glimpse into what goes on at work. It also builds trust between you and your customer if they see that you are being honest about the process of producing your product.

I know many brands who have found success using this tactic as well as many other creative video marketing ideas for their business.

Develop Instructional Videos

An instructional video is a quick and easy way to show users how your product or service works. It’s also a great way to promote your brand by making it simple for potential customers to understand your offer’s value. Instructional videos can be created as part of a longer promotional video or be stand-alone clips that teach viewers how something works.

If you’re looking for an idea for an instructional video, here are some ways in which you can promote your brand with this type of video:

  • Teach viewers how to use your product or service – Showing people how something works is one of the most effective ways of explaining it. For example, many instructional videos on YouTube show viewers how to install things like vinyl flooring or set up their DVR. Not only does it make it easier for those viewing the video to get the gist of what’s going on, but it also shows them exactly where to go if they have any questions about installation.
  • Explain why your company is different from others in your industry- Most industries have several companies competing with each other. For example, both BMW and Mercedes-Benz offer luxury cars and trucks that provide luxury transportation services. However, these two brands differ regarding price points and features offered. By creating an instructional video showcasing why your company is unique, you could attract more customers who might not otherwise know about your business.
  • Share helpful tips – Helpful tips will not only help explain what someone needs to do in order to complete a task successfully but will also remind them of the benefits of using your product or service. When providing advice that may help someone save time or money, remember that time and money are powerful motivators for most consumers.
  • Talk about new releases and seasonal offerings – Seasonal offerings include new color schemes (spring/summer), clothing sizes (fall/winter), holiday products (Halloween costumes), etc.

Teach A Class Via Video

One of the best ways to promote your brand is by taking a topic related to your company and teaching a class via video. This type of promotion is great for getting the word out about your business and can be tailored to fit any need. For example, if you own an eCommerce store, you could teach people how to build their website or design their own logo. If you are a marketing firm, you could host a class on how to create videos for social media or make a viral video for marketing purposes. The process of creating this type of content is straightforward. All that is needed is time in front of the camera and a script that touches on topics relevant to your company’s services or products.

Interview Team Members

Team members can be interviewed in a video, which can be an excellent way to promote your brand. Interviews are a great way of providing information about the company and its values and discussing any projects the team has been working on. Team members would be able to showcase their expertise or talk about their passions, all while showing off how much fun they have at work!

Film A Mini TV Series

The benefits of filming a mini TV series are that you are telling your brand’s story. You can use it as an advertisement or show’s first season.  The idea is to create seven episodes (each episode should be about three minutes) and have them on YouTube for people to watch, either all together or in separate posts. The episodes should reflect your brand’s values and be entertaining enough for people to enjoy watching. Many people who film their lives on YouTube create a video like this, so it’s not an unusual idea, but it might be more interesting if you’re not just talking about what you do but showing how you do it.

Create A Weekly Video Series

Video promotion is one of the most popular ways to promote your brand, and it’s an excellent way to get a lot of eyes on your work. Here are some ideas for weekly video series that are sure to make you stand out from the crowd:

  • – Make a Best Of video every week showcasing all of the best videos from the week before – Create a video highlighting your favorite products every week
  • – Interview other experts in your field about their advice for first-time entrepreneurs
  • – Do a recap video every week of any new releases or company announcements that happened throughout the past week
  • – Create a Q&A video answering common questions from customers or clients that you receive regularly
  • – Turn your social media followers into subscribers by doing a 10-question interview each month where they ask the questions
  • – Host monthly giveaways and share them exclusively through YouTube

Shoot A Sales And Promotion Video

One of the most creative ways to promote your brand is by making a sales and promotion video. A promo video can be used to communicate a new product or service, promote an event, thank customers for their support, or announce an upcoming product launch. These videos can be as elaborate as you want them to be. You can create a full-scale production that looks like a movie trailer or simply shoot a simple home video. The best way to make sure your promo video is successful? Create it in a way that matches the goals of your campaign and fits your audience’s needs.

Interview Customers Or Clients

Interviewing customers or clients is a great way to promote your brand and build a personal connection. It also allows you to showcase the benefits of your product or service more personally. The best part is, it’s an inexpensive idea that can easily be done over Skype. All you need is a laptop and good video camera (or webcam) on your computer screen.

Promote Your Event With A Video

A video is one of the most powerful ways of promoting your event. And now that anyone can make a video and distribute it online, you have even more options than before. Here are some creative ways you can use video to promote your event:

  • Create a teaser trailer. Tease viewers by showing them just enough to get them hooked but not enough for them to know what the event will be about. This short video should be about 30-60 seconds long and should show just enough for viewers to want more information.
  • Create a sizzle reel. Showcase the best moments from an event in order.
  • Have someone talk directly into camera. It’s as simple as shooting someone talking to their audience. It’s conversational so it comes across as personal and genuine which makes people feel like they’re having a conversation with you instead of being lectured at or watched passively from afar like some other types of videos tend to do.

Share An Expert Q&A Video

Video promotion is an excellent way to showcase your brand, share and educate your audience, and generate leads. One of the best ways to do this is by creating a Q&A video.

  • Create a Video Q&A Session – This can be done by recording yourself on camera answering a question you have been asked or that you know will be relevant in your industry.
  • Share Expert Video Interviews – This idea is similar to the one above but instead of recording yourself, you will interview an expert in the field with something valuable to share with your audience.
  • Conduct a Series – You can make a series out of these interviews by interviewing different experts over time and focusing on various topics within your industry. There are many benefits to creating videos like this because it allows people to see the diversity within your field and also exposes them to new information about potential topics they may not have known about before.
  • Feature Customer Testimonials – Another creative marketing technique is by getting customer testimonials for products or services you offer.

Send Holiday Greetings Videos

Video promotion is a great way to promote your brand. We’ve got a few suggestions if you’re looking for some Holiday Greetings Videos ideas. You can greet people by name, thank them for their business, or show a behind-the-scenes video of your company or products. Plus, it’s a super easy way to share the spirit of the holidays!

Announce Contests With A Promotional Video

Video promotion ideas can be endless. With creativity and forethought, you’ll find that video is a great way to showcase your brand. One way we’ve seen it done is by announcing contests through videos. The idea is that if the game has some kind of prize or reward, more people will enter and share the contest through their own videos. This creates an interactive experience for viewers who are not only entertained but also rewarded for participating.

Announce Company News

Video is an emerging trend that’s still new enough that it’s not as saturated as other forms of content. Bringing together a video production company and your company can help you get your name out there. Ideally, this video should be a short but informative piece that gives people the information they need about your company in an easy-to-digest way.

You can give updates on what’s happening at the company, such as a new product launch or a promotion. This is best for smaller companies that have limited access to public relations channels. A perfect example of this is a local restaurant. They might want to do something like announce their daily specials or post photos from their last fundraiser. The important thing here is keeping your videos simple; if you’re constantly churning out high-quality content, nobody will be able to keep up!

Conclusion

There are many ways you can promote your brand on video. You can get a video promotion service from experts like a video production company in India. You can also use the apps, sites, and social media networks where your audience spends time, like YouTube or Facebook Live.

It’s hard to know what will work best for each business, so you must experiment with different methods and see which resonate best with your target market. Keep track of what works, so you know what to do again next time!

By Team TIS
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