Best Video Production Company in India

A corporate video essentially is an audiovisual piece focused on bringing out the ideology of a company, building perception about the company internally and externally. Corporate videos are generally focused on covering different aspects of the company and their philosophy.

First and foremost, a corporate video must include all the information that the brand wants to convey to its audience. This could include their brand philosophy, services, products, or work culture. Including a maximum amount of information could help improve the brand’s web positioning, help it stand out from the competition, and boost the social networks of your business.

There are dozens of different types of video production services, but they all generally fall into one of seven categories—here’s a quick look at the major categories –

• Corporate video production
  Corporate video production includes commercial videos, product videos, recruiting videos, animated videos, company profile videos, testimonial videos, and corporate training videos. If you want an outside perspective on what type of service is best for your business, we can help with that too! We are a leading corporate video production company.
• Educational video production
  If you are looking to create an educational video, you will want to work with the best video production company specialising in this content. Educational videos need to be clear, concise, and informative, and they should also be engaging and visually appealing. A good educational video will leave viewers with a better understanding of the subject matter at hand.
• Explainer video production
  An explainer video is a short video that tells the story of your brand or product and explains what it does and why people need it. Typically, explainer videos are between one and two minutes long and use a mix of live-action footage, animation, and voiceover narration. Get in touch with the best explainer video production company for the best explainer video deliverable.
• Animated video production
  Animated video production is a process that involves the creation of animated graphics and characters to tell a story or promote a product or service. The animation can be done using traditional hand-drawn techniques, computer-generated imagery (CGI), or a combination of both. In general, the style of an animated video production depends on whether it was created by hand or by machine. Hand-drawn styles are typically associated with low budgets, while high-end projects use CGI. Among the best video production agencies, we offer the best 2D animated videos and 3D animation videos.
• Event video production
  Event video production is a service that can capture all the special moments and highlights of your event, whether it is a corporate gathering, a wedding, or a musical performance. Event videographers are skilled in setting up cameras and audio equipment to get the best possible footage, and they can also edit the footage to create a polished final product.
• Interview video production
  Interview video production is a great way to get first-hand accounts and stories from your customers, employees, or industry experts. Interview videos can be highly engaging and informative when done well, giving your audience a behind-the-scenes look at your business.
• Live video production
  In live video production, a videographer captures footage of an event as it unfolds. This type of video is often used for news events or concerts. Because live video is unedited, it can be raw and unpredictable. But that’s also what makes it exciting! Live-streaming platforms like Facebook Live are becoming more popular because they offer viewers an unfiltered look at the world.

Choosing the right video production company is one of the most important decisions you will make when launching your new business or product. While saving money by going with an amateur videographer is tempting, doing so will often lead to disappointing results and lost opportunities. Here are some reasons why you should hire a professional video production agency in India, along with tips on how to find the right one for your needs.

• Access to quality software and equipment
  One of the main reasons to choose a professional video production agency is its access to quality software and equipment. This can make all the difference in the quality of your final product. Additionally, professionals have the experience and know-how to operate this equipment properly to get the best results.
• Expertise
  Whether you want to get a product launch video, a corporate video, product demo video, or a commercial for your business, hiring a professional video production company is always worth it. They have the expertise and experience to help you create a high-quality video that meets your specific goals and objectives.
• Exceptional Creativity
  A professional team like that at TIS can take your vision and turn it into a reality, adding special touches you may not have thought of. They will also be able to help you if you’re feeling stuck and don’t know what direction to take your project. A professional video production agency offers a team of professionals who are passionate about what they do and aim to deliver their best possible results.
• Innovative ideas
  A professional video production agency will help you get high-quality, creative videos that tell your brand’s story and connect with your audience. Any good video production agency would offer innovative strategies in order to maximise conversion and outreach of the video and brand’s message. This is very rarely seen with a novice videographer.
• Provide Insight
  A video production company provides a useful insight into your videos. Their years of experience, skills, and equipment will give you the edge in this competitive market. They have access to people with specific talents who may not be available on your staff. They have already researched what it takes to make a successful video, so you don’t have to reinvent the wheel.
• Experience in real-world scenarios
  When it comes to video production, experience matters. A professional video production company will have a team of experienced individuals familiar with all aspects of video production, from pre-production to post-production. This means they can handle any challenges that may arise during production.
• Attention to detail
  From storyboarding and scripting to shooting and editing, professional video production companies pay attention to every detail. This means your video will be high quality and engaging, which is essential if you want it to achieve your desired results. You won’t have to worry about poor lighting or audio, bad framing or camera movement, or shoddy titles and credits because the professionals do everything for you. It’s like having an editor on staff at all times!
• Customer centric
  Your professional video production agency should be focused on providing excellent customer service. They should be responsive to your questions and concerns and work with you to ensure your project is completed to your satisfaction. Good video production services will also be flexible and accommodating, willing to make changes as needed to ensure that you are happy with the final product.
• Flexible pricing structure
  When you’re working with professional video production services, you can be confident that they will work with you to create a pricing structure that is flexible and tailored to your specific project needs. You won’t have to worry about being overcharged or adding hidden fees. Additionally, you know that the price quoted to you is the same price charged to everyone else in their portfolio of customers.
• Quality guaranteed
  There are many risks associated with hiring an inexperienced videographer who might not provide the quality of the product you were expecting. That’s why it’s important to ensure that your chosen animated sales video production company guarantees the quality of its work and offers customer testimonials as proof of this.

If you’re trying to decide whether video marketing is the right strategy for your business, consider the following statistics from Cisco Systems Inc.: As of 2018, 80% of all consumer internet traffic will be video, and by 2019, 79% of all business-to-business transactions will be completed using video calls. With stats like these, it’s no wonder that so many marketers are investing in video marketing strategies – but how do you make sure that yours meets success?

Here are some tips to help you develop an effective video marketing strategy with the help of Video Marketing Services!

• Plan ahead
  To create an effective video marketing strategy, you need to plan. You can’t just wing it and hope for the best. You need to know what you want to achieve with your videos, your target audience, and what kind of content they are looking for. Once you have a clear vision for your video marketing strategy, creating content that resonates with your audience and helps you achieve your business goals will be much easier.
• Create Audience Personas
  When planning your video marketing strategy, it is important to consider your target audience. Creating audience personas can help you zero in on who you are trying to reach and what kinds of videos are most likely to resonate with them.
• Set Goals
  Figure out what you want to achieve with your video marketing campaign. Do you want to increase brand awareness, drive traffic to your website, or generate leads? Research your target audience and figure out what type of content they would respond to. Choose the right platform for your videos. If you are targeting a B2B audience, LinkedIn might be a better option than YouTube.
• Find the Story You Want to Tell
  No matter your business type, you need to find the story you want to tell. This is an important step in any video marketing strategy. Once you know the story you want to tell, the next step is to determine who your audience is. You need to know who you are trying to reach with your video so that you can create content that they will want to watch. After you have your story and your audience, you need to determine what type of video you want to create.
• Use Social Media to Promote
  There is no denying that social media is a powerful tool. You can use it to connect with customers, promote your brand, and drive traffic to your website. Social Media is one of the best ways to reach potential customers. For example, How-to videos are viral on YouTube because they offer valuable information in a compact format without feeling too self-promotional.
• Leverage the Power of Influencers
  In today’s social media-driven world, influencers can be a powerful tool to help promote your brand and reach new audiences. Leverage the power of the influencer by making connections that will mutually benefit you and them. Collaborate on projects together, including product development and video content creation. If you want to use influencers but don’t know where to start, try reaching out to them directly through their websites or social media channels. There are a variety of options for how you can collaborate with an influencer, so find the one that best suits your goals!
• Survey and Know What Your Audience Want to Create Better Videos
  You need to understand your target audience and what they want to see before you can create effective videos. One way to do this is to survey your potential customers or viewers and ask them what types of videos they would like to see. Once you know what your audience wants, you can create better videos that are more likely to engage and convert them into customers or fans.
• Add Video to Your Email and Landing Page
  Adding video to your email and landing pages can be a great way to grab attention and stand out from the competition. Remember that you should only add a video to emails when necessary, like when you want to make an announcement or show people how to use your product. Ensure you don’t overdo it and bombard your audience with video after every single email. Your audience will soon tire of them if they always play automatically on their computer screens.
• Use Live Videos
  Live videos can show your products or services in real-time. This is a great way to give potential customers a behind-the-scenes look at your business. Also, use Live Videos to announce new products or services. This is a great way to generate interest and excitement about your business. You can also use live videos to host Q&As with customers or employees. This is a great way to build trust and transparency with your audience.

As video marketing continues to grow in popularity, it becomes increasingly important to keep up with the trends to stay relevant. Here are some of the top video marketing trends you need to know this year!

• Raw Video & BTS Content
  Raw video is one of the most popular types of content on the internet, and for a good reason. People love seeing real, unedited footage, giving them a behind-the-scenes look at what goes into making a video. BTS (behind-the-scenes) content is also viral, as it gives viewers a peek into the process of creating a video.
• Video SEO Enters the Mainstream
  It’s no secret that SEO is important for all businesses, but did you know that video SEO is becoming increasingly important? More and more people are searching for videos on the internet, so your videos must be optimized for search engines.
• OTT Video Advertising
  With people spending more time than ever streaming content on their devices, it’s no surprise that OTT video advertising is on the rise. And with good reason—OTT offers marketers a unique opportunity to reach consumers where they are most engaged. Here are some top OTT video advertising trends you need to know about:
  • 50% of all TV viewing takes place in non-traditional locations
  • Advertisers who advertise in both linear and nonlinear formats generate 2x the brand awareness as those who only advertise in one or the other
  • Almost 80% of all internet traffic will be video by 2024
• Live videos can be used for events and conferences
  Live video is a great way to connect with your audience. It can be used to cover events and conferences and provide viewers with a behind-the-scenes look at your business. Live video is a great way to build anticipation for upcoming products or events. Get everyone excited by hosting a countdown show where you count down the days until an event or product launch.
• Live videos engage and connect viewers in real time
  If you are not using live video in your marketing strategy yet, now is the time to start. Live videos engage and connect viewers in real-time, which gives them a front-row seat to your latest product launch, service announcement, or company event. Plus, live video is an excellent way to build relationships with your audience and create a more personal connection.
• Influencers Feature in Branded Content
  More and more, influencers are featured in branded content to connect with audiences. This trend will only continue as influencers have a lot of sway with consumers. 92% say they trust an influencer more than an advertisement or traditional celebrity endorsement. If you’re thinking about using influencers in your video marketing, choose ones that align with your brand and that your audience will care about.
• More Short-Form Videos
  These days, people are more likely to watch a short-form video than a long-form one. That’s because we’re all constantly inundated with content, and our attention spans are shorter than ever. So, if you want your videos to be successful, make them short and sweet.
• User-Generated Video Content
  User-generated video content is a great way to connect with your audience and get them involved in your marketing campaign. By featuring user-generated videos on your website or social media channels, you can show your audience that you value their input and that you’re interested in what they have to say. Additionally, user-generated videos can help promote your brand or product by giving potential customers a glimpse into how others use it.
• More Online Training and Educational Videos
  It is no secret that video marketing is on the rise. And with good reason! Videos are an engaging and visually appealing way to reach your audience. Plus, they’re easy to share and can be viewed on various devices.
• Video Advertising Growth
  There is no doubt about it: video advertising is on the rise. A recent study found that 74% of all internet traffic will be video by 2021. That’s up from 69% in 2020. And with social media platforms like Facebook and Snapchat incorporating video into their news feeds, it will only become more popular.