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Last Updated On March 16, 2023

Power Your Digital Marketing Strategy With 22 Free Effective Tools

Power Your Digital Marketing Strategy With 22 Free Effective Tools
By Team TIS

There are many online tools for digital marketers that come for free. With such free tools, they can implement tactful digital marketing campaigns.

But, not all digital marketers are aware of the availability of such practical free tools. And that is what we will address in this article–acquaint them with the available free digital marketing tools.

So, here we go:

Free Tracking, Analytics & Reporting Tools

In this category, there are:

Google Analytics

It is a free tool to get in-depth data about your website. Google Analytics helps you to gain valuable insights about your website’s visitors. For example, you can know the website visitors’ location, the type of device they use, and their demographics with this free tool.

Regardless of the other tools you use, Google Analytics is a must for traffic analysis over time. Google Analytics is a popular free tool that provides in-depth data about your website. Even if you rely on paid SEO tools, using Google Analytics is essential for analyzing site traffic over time.

You will find Google Analytics a perfect tool regardless of your business size. And what is more, you can easily use the tool even if you are a newbie to digital marketing.

Google Search Console

It is an essential tool for any SEO strategy. With the Google Search Console, you can measure your site’s search traffic, find the best keywords, and identify technical errors. In addition, the tool reports the standard errors, such as Index Coverage, Core Web Vitals reports, and Mobile Usability.

The tool allows you to figure out the issues Google identifies when it crawls and indexes your site.

With the Google Search Console, you can:

  • Check the website’s crawl errors, technical health, and other issues
  • Test individual URLs to understand how Googlebot interprets them
  • Submit a sitemap
  • Request the indexation of a URL
  • Access the website’s search performance in Google like search queries, clicks, impressions, CTR, and average positions of keywords

Bing Webmaster Tools

Given the facts, you can regard the Bing Webmaster Tools as Bing’s version of Google Search Console. And, you perhaps know that Bing is Microsoft’s search engine, analogous to Google. However, Google’s version is hitherto more advanced.

The Bing Webmaster Tools help optimize your website for the Bing search engine. And, they have undergone substantial improvements in the recent past. Notably, the tools provide a keyword research tool to refine your results.

Google Business Profile

It is a valuable free tool, especially for local businesses, such as a physical stores in a locality. With the Google Business Profile, you can list your business and enable it to appear on Google Maps, in the Knowledge Panel, and in the Local Pack. It can help you rank higher in local searches.

You can have a significant competitive advantage over your competitors with the free tool.

But, to derive the maximum out of Google Business Profile, you should add the correct hours of operation, address, photos, and videos. Also, you should not fail to respond to all reviews to catalyze your business rank locally.

Bing Places for Business

It is Bing’s version of Google Business Profile, as both share many similarities. Primarily, Bing Places for Business helps your local business appear in local search results that appear in Bing search results and Bing Maps.

The listing includes the name of the business, its physical address, its phone number, website URL, and opening hours.

Google Data Studio

The free tool allows you to combine data from different Google tools such as Google Analytics and Google Search Console to create interactive reports.

Google Data Studio also acts as a reporting tool to show real-time data and historical comparisons.

Google PageSpeed Insights

With the tool, you can know the loading speed of your web page.

The loading page speed is an important ranking factor and a determinant for a good user experience. Therefore, you need to optimize your page loading speed.

Google PageSpeed Insights can help you determine your loading page speed and improve it.

Free On-Page SEO Tools

The free on-page SEO tools include:


It makes things easy to understand where to begin when optimizing a page. Semrush is a free (have a limitation with the free plan) on-page SEO tool to help optimize your website for search engines by providing improvement ideas for specific pages.

The tool helps you figure out the areas that need the most attention.

Moreover, you can get valuable technical ideas if you have a site audit set up for your project.


It is a free browser extension that allows you to conduct on-page SEO audits, check internal and external links, check for broken links, etc., without leaving the browser.

Free Local SEO Tools

In this category, you can get:


The free GMBCrush tool allows you to reverse engineer your competitors’ Google Business Profile categories, tags, labels, review numbers, keywords, descriptions of their listings, and posts. So, it can help you compare them to your listings to see what to add to outrank your competitors.


The free tool offers tools and shortcuts for local SEO. For example, with the PlePer tool, you can get detailed statistics regarding any business’s Google listing in Maps, Local Finder, and Knowledge Panels.


The GMBSpy tool allows you to see categories set for other businesses. You need to keep yourself aware of the types because they can influence the elements in the Knowledge Graph. The awareness can help you in your competitor research.

The free tool can help you know your competitors’ strategies and discover optimization opportunities for your listing.

GMB Everywhere

You can regard GMB Everywhere as similar to GMBSpy but with more features. For example, in addition to accessing the information on business categories, you can perform essential audits in addition to audits specific to reviews, Google Posts, and Google Maps.

The free GMB Everywhere tool provides essential information regarding your SEO strategy, such as your competitors’ post strategy, post frequency, and post content.

As such, the tool allows you to compare your strategy with your competitors to ensure that you are on the right track.

Free Social Media Marketing Tools

The set of free social media marketing tools includes:


The free Canva tool allows you to create images for social media and blog posts. In addition, you can optimize image sizes and built-in templates to post on social media with the tool.


You can regard Hootsuite as a valuable social media management tool that can help you monitor and manage your many social media platforms. For example, you can monitor your brand reputation and respond to what people say about your brand with the tool. You also can post updates.


The free tool allows you to connect a particular profile from each social media channel and schedule 10 posts for each platform ahead. For example, suppose you share four posts per day. Then, you can stay three days ahead all the time.


With TweetDeck, you can get a good Twitter experience as the free tool allows you to see multiple timelines on a single interface. And, you can get the most out of Twitter with the tool, such as managing multiple Twitter accounts, scheduling Tweets for future postings, building Tweet collections, etc.


Later is an app associated with Instagram as a scheduling tool. It allows you to schedule image or video posts, stories, or carousel posts.

Free Heatmap Tools

In the free heatmap tools category, you can get:


HotJar allows website heat mapping. And that will enable you to– figure out the reasons behind low-landing page conversion, compare several versions of the webpage layout, and check the viability of redesign. HotJar comes with four tools: Heatmaps, Conversion Funnels, Form Analytics, and Visitor Recording.


The Inspectlet tool provides a piece of Javascript code to paste into your site. After that, the tool monitors your site’s visitors in real-time and sends the information back to the servers to allow you to access the information.


With the Smartlook tool, you can record your website’s users’ actions, such as mouse moves or clicks.

The tool, compatible with both desktop and mobile devices, comes with a free plan.

SmartLook also builds visitors’ profiles based on their activity on the website, subscription details, and location.

To activate SmartLook, you have to paste the code directly into your website’s HTML or integrate it into your content management system.


The MouseStats tool lets you see your website visitors’ full session recording and a heatmap. The free tool gives four heatmaps: click, move, scroll, and attention, apart from element analytics.

MouseStats is compatible with desktop, mobile, and tablet devices. All you need to do is, copy the JavaScript code into your website to use the tool.


ClickHeat is a free and licensed downloadable tool that provides a free heat map for your website. The tool shows clicks on an HTML page through cold and hot zones.


So, you need not always pay for digital marketing tools as many of them come for free. We have outlined the best free tools for digital marketers in this post. All you need to do is, make the best use of the tools in your digital marketing strategy.

By Team TIS
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