We live in a world of opportunities. With the right amount of investment, innovation, and hard work, anyone can take up any business and make it a success.
Speaking of opportunities, social media does not give you a small one but an amazingly large platform to let people know who you are and what you provide. Gone are the days when businesses needed little to no advertisement. A single large billboard or an expensive TV commercial is not going to cut it if you truly want to reach out to your target audience. Businesses thrive on simple logic. If you don’t tell people what you are, they don’t buy from you.
A consistent social media presence is crucial for increasing brand awareness and visibility, establishing and sustaining relations with customers, and building authority and a loyal following. This requires regularly engaging with your target audience — with relevant and meaningful content. It also requires remaining abreast of the social landscape and competition.
The more people know about you, the more chance you get to widen your profit margin. You need to get to ground level, understand the market, and find out the best strategy to promote yourself to the masses.
This is exactly the kind of marketing opportunity that social media presents. And to salvage these capabilities, you need the right tools. You need to be effective in your social media campaign because you are not the only one doing it. Your competition is getting bigger.
Get a head start by milking out every single opportunity that social media can provide you. Following is a neat categorization of all the tools you will need and some excellent tools for your reference. Go through the list and equip yourself:
Table of Contents
While creating content may seem like the most important task, an even more difficult and important task is to publish them effectively. Content curation means the ways which help you to organize your content and publish the most relevant content depending upon the market forces.
You need to curate your content so that it remains consistent and trackable. Content curation also helps you in keeping your information sources updated. You could probably do this without the help of tools, but using tools makes the process more efficient and less time-consuming.
Buffer is a simple and straightforward tool to schedule your postings. It integrates with your Facebook, Twitter, LinkedIn, and Pinterest pages. You can schedule all your postings to any social media channel from one place and save a lot of time with this tool.
Bundle post lets you search, edit and schedule all your content from a single location. It works like a social media dashboard with the help of a browser plugin. It comes with a 30-day free trial period. So take your time to evaluate this tool and find out if it’s good enough to keep your audience engaged.
Using Babbly is all about the give-and-take policy. The USP of this wonderful app is – to give a share & get a share in return i.e. Share other content in order to get shares to your content. You can easily share your stuff on multiple social media platforms at once with a simple click. It also has content scheduling options that let you schedule the exact time when you want to publish your content on Babbly and social media.
MavSocial is a free service that can help you save a lot of time on your social media campaigns. It makes storage, organizing, and scheduling of posts easy and free. It is a multi-service platform that provides various social media-centric solutions that are usually not available for free. So take some time to understand this tool and make the best use of it.
Sprout Social is another content curation tool that comes with a 30-day free trial period. It is a peculiar tool that lets you maximize your social media presence by letting you join social conversations. It has great options to monitor these social conversations and makes you look good in front of your customers.
Your response time can be very easily accelerated using Sprout. It helps you manage your entire social media profile from a single tool and provides you with data to optimize your campaigns. It helps in the self-analysis of all your marketing efforts and is quite fast in its operation.
If you are a perfectionist looking for refinement in all you do, you need a tool like Clear Voice. Clear Voice helps you refine your content and link you with excellent content creators who can lend their voice to your brand. This tool brings a level of personal touch to your campaigns by letting you discover the most engaging articles and stories. You can then choose your own freelancers, create content and collaborate with them to publish the content.
CoSchedule comes with a free 14-day trial period to test out its excellent platform to strategize your social media campaigns. If more than 10,000 bloggers and social marketers find this tool to be helpful, maybe you should give it a look too. It has a drag-and-drop option and a calendar view to plan your blog postings on WordPress and social media shares.
TweetDeck is an exclusively designed tool for managing your Twitter activities. It helps you dive deep into your Twitter feeds and gives you real-time streaming of all your feeds. It can also be used along with Buffer for more detailed strategy execution. It is completely free and gives you access to a wide range of Twitter specialized options.
Use BuzzSumo to find what type of content is being shared by people, for researching your competition, trending topics, and more. The platform is geared to find and weed out the pieces of content that are being shared the most, and who is sharing them! This is a great method of finding the influencers in your niche. Prominent features of the tool include:
It is a great tool for remaining abreast of the market — content, competition, audience, and your performance amidst it all!
Till now, it has been all about scheduling and organizing your posts. But how will you know which content is bringing you profit and which one needs an extra push? To know that precisely, you need monitoring and sharing tools. Here are some tools you can check out.
Don’t forget Oktopost, an all-around social media management dashboard. It intuitively displays and groups social messages, making it a lot easier to monitor the content. Some of the best features of this tool include:
This tool also allows you to easily share content with your audience. As soon you create social content, the tool automatically creates campaigns for each content letting you track the progress and see the associated metrics for that.
In a short time period, Rignite has become the mother of all dashboards for monitoring multiple accounts. It allows you to monitor and control multiple social accounts (Twitter, Facebook, Instagram, YouTube, etc.) from a single dashboard. Within the Rignite platform, you can also remotely collaborate with your social media team without any hassle.
Do you have the content and want to schedule the next whole month in advance? Start with the “schedule Profile Groups” feature that lets your schedule multiple social media posts for all your platforms. Do you want to remain abreast of interesting content? Automate the curation process by connecting with Feedly.
The biggest highlight is the Campaigns feature that lets you set up a New Campaign where you can schedule a range of activities including a series of posts, promotions, discounts, contests, growing your email lists, and more!
In addition, we have the in-built analytics that measures what’s working on your profiles and what’s not. It allows you to easily monitor and measure different trends on those media channels.
Sway is a handy and powerful tool for automating your search for quality content. Simply add the topics of your interest, or relevant to your niche, and submit. The tool will scour the web, curate the best content, and bring you a daily dose of this content for sharing with your audience. The single dashboard comes free, but if you want to manage multiple accounts from a single place then the paid plan starts at $9 for two dashboards/per month.
As your online presence gets solidified more and more, you are presented with the new problems that come with the overwhelming data. Cyfe is one tool that helps you tackle these problems with a cloud-based solution. You can monitor and share all your data in real-time without having to sweat yourself. It saves a lot of time concerns when all you need is your precious time to relax or make the next billion-dollar decision.
A Social Clout is basically a metric tool that taps into your social conversations via blogs, forums, and social media threads. A social Clout acts like a third eye and helps you gather insights whenever your brand’s name gets mentioned on Facebook or Twitter.
You get to know the actual responses and public opinion about your brand thereby being informed before you take any decision. You get to know where and what is that you are lacking and know how well you fare against your competitors. Now that is some information you don’t want to miss. Do you?
Agora Pulse is like a pulse monitor for your Facebook account. All about your Facebook page’s performance can be accurately monitored using Agora pulse. It helps you bring a new dimension to your Facebook marketing by letting you learn what works best for you.
Facebook sweepstakes, competitions, quizzes, and much more get a new level of deeper value with Agora pulse. Stay assured, that you would never miss a comment, tweet, or message again with this effective social media tool. You can easily sync all your new content and keep them under pending review until you glance at them.
Providing automated moderation and one dashboard for a range of social networking sites is a tool that you need to employ in order to save time.
Hootsuite is both scheduling and monitoring social media marketing tool. It gives you a big picture of all your social media activities in various ways.
You can schedule posts for future publishing, manage your social networks, listen to what your audience is saying about your brand, track your social media efforts, collaborate with multiple team members, and can connect with other applications like Marketo, Instagram, and Reddit through Hootsuite.
Do your marketing strategies always revolve around data and insights? Well, then these analytical tools are what you need to have!
Go for Mention, an easy-to-use better alternative for Google Alerts. Unlike Google Alerts that rank the mentions and may not let you know the results immediately, Mention alerts you the moment you receive a mention!
Generally, Google Alerts works by sending you an email when it detects new web pages, articles, and blogs in the top 20 Google Web Search, or the top ten results in either Google News or Google Blog Search for a query. Hence, as long as it is no different in the top results, notifications are sent. This limits your access to less-ranked mentions you may be receiving on the web or social media.
With Mention, the alerts are generated whenever you receive a mention. Furthermore, you can monitor a range of platforms including the Web, Forums, Videos, Blogs, Twitter, Facebook, News, and Images among others. Then there is the robust reporting feature that lets you monitor the spikes in your online presence, to whom the spikes are attributed, and how well have they worked in your favor.
Google Alerts is free and fantastic. Discover which sites are your best friends and get alerts every time your brand receives a mention on social media. You can even choose to set Google alerts if certain keywords are being used on social media sites and forums. All for free!
This is another free gem of a tool that gives analytic insights in real-time and organizes social media data into a single stream of information. You get your popularity measured under categories like strength, reach, passion, and sentiment. It provides data from all major social networking websites on the go.
This tool comes with a 14-day trial period. About an overwhelming 250 inbuilt metrics help you get precise analytics on your social media activities and data.
You can have your custom dashboards where you can fine-tune your analysis with a custom selection of metrics, reports, charts, live feeds, and many more exciting features. Quintly helps you refine your campaign with its goal-specific design.
Keyhole is a free tool and you need not hesitate to use it right away. It boasts a real-time dashboard by lets you tap information via hashtags, retweets, likes, and shares. You can also be aware of the most popular people supporting your brand via Keyhole.
You can reach out to your important clients directly and be able to screen your best qualities in good light. The dashboard or Keyhole can be exported, printed, and shared and hence be used for visually sharing your performance.
Facebook Insights is dedicated to all your Facebook campaigns. It gives you the right insights about customers. While it is extremely difficult and time-consuming to read through every comment or Facebook reaction to your posts, you can get the benefits of doing that with Facebook insights. You can track every like, and post reach with the help of the various engagement metrics provided by Facebook insights.
While nothing beats the quality content provided by an expert content writer, but if you are in a rush and looking for some quick turnout, content creation tools should be your best bid. Here are a few tools that would help you in your endeavor of creating some speedy content:
You have got to give some credit if something has been created by the people which create the content itself. So obviously delivering quality content is the main goal of contently! Contently lets you create quality content at a large scale.
It empowers creators with technology to bring unique and innovative quality to their content. Contently with its cutting-edge technology helps enterprises in creating, publishing, and optimizing content in one place.
The services team of Contently can help you in reaping the best out of your content marketing strategy by helping you tell the right stories along with their translation, localization, and distribution services.
Nostalgia is the trend now. And evergreen stories and yesteryear storytelling are gaining traction with a lot of audiences. Storify lets you bring in the nostalgic feel to your blog posts and takes audience engagement to another level.
Breaking news to personal blogs can all be shaped to a beautiful narrative. You can make use of multiple editors, add multimedia content, and get real-time collaboration and real-time engagement with Storify. Another great thing about Storify is that it comes in a mobile app too, thus providing you access on the go.
‘Lead’ is a term you give for a possibly successful business transaction. As you know, every lead presents a chance at growth and you definitely don’t want to miss even a single one of your leads. There are ways you can optimize and tune your social media efforts to get more leads.
These ways could include seemingly simple tweaks to your design or even keywords. These things could go unnoticed but when done properly, they could help you in increasing your profits by several percentages. Here are some tools that will help you generate leads effectively.
Social Pilot is an affordable solution to connect to more than 200 social profiles from a single account. This is extremely helpful for individuals who need to maximize their business profits without having to worry about posting limits.
You can do mass uploading of posts and can add brand information to every status you post. Social Pilot also provides you with suggestions to make your content more effective.
Not all the content that you post is the same and not all of them are just text. You could have live content, interactive quizzes, slideshows, and other multimedia embedded content which needs to be layered and designed effectively to produce the desired outcome.
Quality content that is presented jarringly is one of the ugly sights you can find on the internet. Make your posts beautiful with tools like Canva.
Canva gives you a range of beautiful layouts and eye-catching designs to make your content look lively and engaging. If tugging the viewer’s curiosity and wanting them to have an engaging read of your content is your goal, then Canva is a good place to start. You are given photo editing tools, hundreds of fonts, and wonderful designs. All you need to do is choose and execute wisely.
This brings us to the end of this never-ending post which could have gone endlessly, all thanks to the range of tools that we have with us today. Luckily, we owe a lot to these tools for the fact that they have simplified our marketing efforts tremendously.
There are various social media marketing tools out there with developers working on new and improved ones simultaneously.
You must focus on finding and using tools that support your marketing ideas. Always be enthusiastic about adding new tools to your list of tools and take out time in learning about them.
However, the right choice of social media tools for your business in order to boost its traffic is very important. Thus, stop beating around the bush and get your hands on the best tools by hiring social media marketing experts who are habitual in achieving this feat. Connect with an expert from TIS India today and we will be happy to help you with all your needs!