Last Updated On October 11, 2022

10 Video Production Tools and Technologies You Need to Know

10 Video Production Tools and Technologies You Need to Know
By Team TIS

Creating videos and publishing them online has become more popular than ever before, as producing video content can effectively reach your target audience and get your message across in an engaging, captivating way. But if you’re new to video production, figuring out what kind of gear you’ll need to create different types of videos—such as testimonial videos, demo reels, training videos, and explainer videos—can be confusing and overwhelming.

To help you keep up with this fast-paced industry, we put together a list of the top ten video production tools and technologies you need to know about right now, along with some examples of how popular video creators and brands are using them.

Importance of Video Production

The internet has become an essential part of people’s lives, and video content is beginning to dominate the web. Have a look at some importance of Video Production:

  • Video is a powerful way to engage your target audience and build brand recognition. Video can be used for marketing, training, or to give you a voice.
  • A video on the homepage of your website increases website traffic by 47%.
  • Videos are still valuable even if you only use them for webinars or events that may only happen once in a while
  • Facebook reports that videos have higher organic reach – meaning more people will see your content without paying for advertising
  • Marketing analytics show that videos generate leads at a rate three times higher than photos
  • YouTube counts one billion unique users each month
  • 90% of consumers prefer watching product demonstrations over reading text-based product descriptions
  • Video games provide a level of social interaction not possible with traditional board games
  • According to Tech Crunch, more than 80% of internet users watch some form of online video each day

Importance of Video Production

1) Pinnacle Studio

Pinnacle Studio is an affordable and powerful video editing program. It’s perfect for creating videos that are fun, fast, and easy to watch. Pinnacle Studio offers a complete suite of editing tools, including unlimited video tracks, real-time effects, titles, transitions, and more. Pinnacle Studio also includes special effects like 3D objects and animations. This software lets you produce the best quality videos for your business or personal use with just a few clicks.

Top Features of Pinnacle Studio

Pinnacle Studio offers many features you would expect from a pro video editing suite. Features include the ability to edit audio, add transitions and titles, create custom filters and visual effects, and create animated videos with Paint on Video. It also has an interface that is intuitive to use for newcomers to video editing. Pinnacle Studio can be purchased as a bundle with other Pinnacle software or as a standalone product.

2) iMovie

In video production, iMovie is a great place to start. This relatively inexpensive software allows you to create videos that are higher quality than what you would get with a phone or even most tablets. You can also use it to edit older videos from your mobile device and make them look professional. Best of all, you can edit your video on your computer for free! iMovie is so popular because it’s intuitive and easy to use, but there are other options.

Top Features of iMovie

iMovie is a great video editing software with a user-friendly interface, high-quality output, and an intuitive design. This makes it easy to edit videos on your computer and share them with friends, family members, and the world. Some of the top features of iMovie include Intuitive Design, Automatic Transitions, Screen Recording, Auto Enhance, etc.

3) Adobe Premiere Pro

Adobe Premiere Pro is a video editing software that can be used to create high-quality videos. It comes in three editions: Adobe Premiere Pro, Adobe Premiere Pro CC, and Adobe Premiere Pro CS6. It can be used for both film and video production. Adobe Premiere Pro is also a powerful nonlinear editor with over 100 customizable effects, unlimited tracks and audio support, built-in color correction tools, flexible media organization options, XML roundtrip workflows and much more. It’s straightforward to use Adobe Premiere Pro as it has an intuitive user interface that makes it easy for you to start your project.

Top Features of Adobe Premiere Pro

Adobe Premiere Pro is an industry-standard video editing software and has some of the most powerful tools for editing a video. Professional editors use Adobe Premiere Pro to edit videos for TV, film, and other media. Some top features include color-coded tracks for easy organization of footage, Multicam editing capabilities, native audio editing abilities, and a free version that offers all the same features as its paid counterpart. The timeline can be set to show more than one frame at once, making it easier to see where a clip was added or what’s coming next in the timeline. The user interface includes menus easily organized into different tabs for quick access and an interface similar to Microsoft Office products for increased familiarity with new users.

4) Avid Media Composer

Avid Media Composer, software used to edit videos, has been around since the 1990s. In the past few years, Avid Media Composer has gained more popularity and is now being used in productions worldwide. One of the reasons for this increase in usage is that Avid Media Composer can help you create high-quality videos at low costs. The software allows you to edit and use audio without worrying about compatibility issues. Editing video content with Avid Media Composer requires less time and effort than other editing programs such as Adobe Premier Pro or Apple Final Cut Pro X.

Top Features of Avid Media Composer

Avid Media Composer is designed for use in video editing and production. It’s a professional-level, nonlinear editor that lets you work on all stages of the postproduction process on a single timeline. It has an unlimited track count and can handle 8-bit and 10-bit color depth for high-quality image editing. Media Composer also has an extensive list of professional broadcast formats, including HD, 5K (5120×2700), and UHD (3840×2160). A significant advantage of Media Composer is its interoperability with other Avid products such as Avid Pro Tools, Avid Xpress Pro, and Avid Unity. This makes it easy to collaborate with others working in different programs.

5) Lightworks

Lightworks is a professional-level video editing software that allows for editing with audio. It also has some of the best export options for delivering your video to various devices and formats. Lightworks is available on Windows, Mac OSX, and Linux. Lightworks was initially developed by Smith Micro Software in 1994 but is now owned by EditShare. The company has recently raised $2M from angel investors to fund the development of an online service that will allow you to share projects with other users and collaborate on videos like never before!

Top Features of Lightworks

Lightworks is an award-winning video editing software package that provides professional tools to edit and produce films. A unique feature of Lightworks is the ability to cut footage nonlinearly, which offers more creative freedom than other video editing software packages. Lightworks can be used to edit footage captured on smartphones, aerial drones, and other devices and cameras like DSLRs and REDs. Other features include GPU-accelerated performance with resolution up to 4K, use of multiple GPUs for faster rendering, and support for 360° VR video production.

6) Vegas Pro

Vegas Pro Software is a premier video editing software. It features powerful but easy-to-use editing tools and the latest Hollywood technology. Vegas Pro offers a complete post-production workflow and is used by top professionals like Danny Boyle, Spike Lee, and Michel Gondry to create everything from Hollywood films to music videos. Vegas Pro has been used on more than 300 professional motion pictures, including The Avengers, Titanic, Spider-Man 2, and Academy Award-winning films such as The King’s Speech and Memoirs of a Geisha.

Top Features of Vegas Pro

Vegas Pro is a comprehensive video editing program with an intuitive interface that simplifies the editing process. It has a broad set of features and more than 200 effects and filters to choose from. Vegas Pro also offers unlimited multi-camera editing and the ability to mix HD and SD formats in one project. The software comes with over 150 DVD authoring templates, while its in-depth DVD/Blu-ray disc burning capabilities ensure smooth playback on various players. Another great feature of this app is its powerful Multicam editing tool which lets editors synchronize up to 4 live camera feeds for instant replay and slow motion playback – all without any frame dropping or syncing issues.

7)  CyberLink PowerDirector 365

CyberLink PowerDirector 365 Software offers over 4,500 preset effects that you can apply to your video project. Whether you’re making a video for a presentation, TV show, or just for fun, CyberLink PowerDirector 365 has the tools you need to create professional-looking videos. The software is available in three editions: PowerDirector 365 (basic), PowerDirector 365 (standard), and PowerDirector 365 Suite.

Top Features of CyberLink PowerDirector 365

CyberLink PowerDirector 365 is the perfect video editing software for beginners. Its user-friendly interface and robust features make it easy to create high-quality videos in just a few steps. CyberLink PowerDirector 365 is available for Windows and Mac, so you can use your favorite device to edit your videos. The simplified yet powerful video editing tools give any beginner everything they need to create professional videos. The software is also great for more advanced users who want unlimited customization possibilities to take their creative skills to the next level. Some many templates and effects will help anyone get started with video production easily and quickly!

8) Adobe Premiere Elements

Adobe Premiere Elements is a video editing suite designed to meet the needs of those new to video editing. It offers many of the same features as Adobe Premiere Pro but with a simplified interface and fewer features. The software also comes bundled with Adobe Photoshop Elements, which lets you edit your video clips or still images and add effects with overlays. For example, you can take footage of clouds moving before the sun and make it look like a time-lapse. Or you can add an animated fire to your footage using a straightforward effect that won’t require complicated compositing work later

Top Features of Adobe Premiere Elements

One of the most popular consumer video editing software, Adobe Premiere Elements, has been around since 2003. It is a great entry-level software for beginners and experts alike. It offers the same powerful features as other paid software packages but is much more user-friendly and cheaper! Here are some of its top features:

  • User Interface: The interface is straightforward to use and intuitive. The buttons are labeled with clear text, making it easy to understand what each button does without having to look up instructions or tutorials on YouTube. Users can also customize the UI to make it suit their needs.
  • Tons Of Filters: There are tons of filters available for both pictures and videos, including Black & White filters, HDR filters, and various filter packs such as Lomography filters, VSCO filters, Prisma filter packs, etc. This help make your work even more unique by enhancing certain aspects while minimizing others, allowing you to edit your footage just like an expert professional photographer would do with Photoshop.

9) Final Cut Pro

Final Cut Pro is a video editing software that allows you to create, edit and share your videos. The program comes with everything you need to produce stunning videos from start to finish, including transitions, titles, effects, filters, and more.

Final Cut Pro is compatible with both Mac and PC platforms and most major video formats. It’s easy enough for beginners but powerful enough for advanced users. And it’s intuitive interface makes it simple to learn Final Cut Pro quickly.

Top Features of Final Cut Pro Elements

Here are a few features of the software:

* Drag-and-drop functionality allows for quick edits

* Import media from various sources such as your camera or external devices (like an iPhone)

* Share videos on social media channels like YouTube and Facebook

10) Avid Media Composer

Avid Media Composer is a video editing software that’s been around for decades. It’s one of the world’s most popular and widely used video editing programs. It has a wide range of powerful features, making it an excellent choice for professional editors. It supports almost any format imaginable and gives you single-click access to all your footage. Avid Media Composer is also easy to use, with a user-friendly interface that lets you quickly find what you’re looking for without spending hours trying to figure out how everything works.

Top Features of Avid Media Composer

Avid Media Composer is one of the market’s most popular video editing programs. Avid Media Composer has various features like:

  • Layout: With its drag-and-drop workflow, Avid Media Composer makes editing a breeze.
  • Rendering: Avid Media Composer allows you to finish your project faster by rendering with industry-standard formats like Apple ProRes 422 HQ and DNxHR LB.
  • Color Correction: Avid Media Composer provides color correction through its built-in toolset that gives you complete control over color accuracy and contrast in your final cut.


Although I have just touched the surface of video production, you should now have a pretty good idea of what’s out there. I hope you found this blog to be informative and helpful. If you want to optimize your video marketing success, hiring professionals is always a good idea. A video marketing agency in India will be able to give you the best possible experience with professional equipment and manpower. These companies can help you with everything from filming and editing to marketing and distribution. Good luck with your video productions, and happy shooting!

By Team TIS
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